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Helping Veterans With ‘Operation Enduring Opportunity’

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    International Franchise Association CEO Steve Caldeira on efforts to help veterans find jobs in the private sector.

  • Duration 4:54
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Kids may look at today is just another day off from school but in this day and age we can't ignore the huge sacrifices our military make forest every day.

The absolute least least we can do.

-- help them get a job when they get back from putting their lives on the line for us.

We'll listen to this since 2011 the international franchise association.

Has helped but more than 64000.

-- back to work.

And they aren't nearly finished -- Caldera is president and CEO.

Say welcome to say thanks for coming.

Thanks -- appreciate being here tell about operation enduring opportunity where did this idea come from -- what does it do.

Sure well back in 1991 in the wake of the gulf war.

The international franchise association started -- -- and which essentially.

Provided financial discounts for returning members of the military.

To get them back into the civilian economy.

Why because we know that -- veterans are used to structure they used the systems.

It's all about operational excellence and if you look at the basic tenants that make franchising successful those -- the same tenets improvement structured scalable model -- franchising.

So in the First Lady.

Obama and doctor Joseph Biden put out the call for businesses to step up.

We took a look inside ourselves as an initially said you know what.

We -- you know we have 66000.

Better known franchise businesses in this industry yeah what 808151000.

People.

-- and vets and higher debt so we are -- get together we tossed around a lot of ideas we say you know what.

We're gonna commit the hiring 75000 veterans military spouses and 5000 wounded warriors by the end of 2014.

-- of course you just referenced are study.

Where we have said that in the first year serving eight -- 800 companies -- member companies.

By franchise business review.

That we brought in almost 65000.

Veterans and forty the 4300 -- That business franchise owners -- -- classic stuff.

-- -- second just 12 you know it seems like franchises are particularly good fit for veterans which I think is so interesting because it takes a special person.

You open a franchise and and it takes a certain amount.

Determination.

Bravery.

I mean -- when you're not working for someone else you're taking on the debt.

Opening at a small business are working for a small business summer owner.

According to -- 95% of franchisees said veterans are particularly good him fit for employment.

-- -- and it's also mentioned the average veteran owned franchise.

Generates about two point one million dollars.

Burris is all.

Compared to other businesses.

With.

Or I'm sorry other veteran owned businesses that are not franchise -- generate about half a million dollars why.

Think that this is a particularly good fit for.

Acts again I think it goes back to their -- you said -- they're grit or determination.

Their experience and following system structure operational excellence on the ground so when you transfer those skills into franchising.

Which is being in business for yourself but not by yourself as we like to say formula punch ignores them on veterans just really fit well.

And again you know we have a million brave young men and women returning over the next three years.

And we gotta put them back into the civilian economy so we believe that veterans -- -- for franchising.

Franchising is good for veterans and most importantly.

Veterans are great for this country and we need to trying to work for them but where -- seven point 9% unemployment.

And we have a million vets coming back so it's it's a bigger picture that we have to look.

Yet here yeah and it is a particularly hard time to find a job I mean -- -- you know millions sixteen million people who aren't working as much as they want to or not working at all.

And you at a veterans to that mix.

You know do you feel like they should sort of had to -- a step ahead of everybody else.

Well look -- that right now I mean they've -- -- -- summit in the ultimate set the sacrifice.

And many are coming back wounded severely wounded to wounded warriors -- you know what I can say is is that they deserve an opportunity.

You've got the eighteen to 244 year old bracket.

-- veterans now this 24 point 8% unemployment rate that's staggering and it's really alarming and we've got to be something about it so we're hopeful.

That many other industries.

-- follow.

You know.

The call but First Lady Obama doctor Jill Biden we also work very closely what our friends -- the US chamber of commerce and they're hiring our heroes program and -- be with them later this week.

But we're very proud of the results we still have a ways to -- but we help others -- mindless of -- Thanks for coming on and on veterans day here I just thought it was so insisting that the -- really prove that this is a particularly good bet really instinct thank you.

You welcome thanks -- appreciate.