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Rawlings Sporting Goods CEO: Our Road to China Stars in Japan

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    Rawlings Sporting Goods CEO Robert Parish on the company’s sales growth and expansion into Japan.

  • Duration 3:30
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It out today that shows are ready to spend consumer sentiment hit its highest level since the year 2007.

Here's chart wanted you to see this to see.

What kind of choppy wrote it's -- it rose -- just at about 85%.

In November so our shoppers ready to splurge.

And maybe it's on sports joining me now Robert Parish Rawlings.

Are you singing your sales any reflection from what we gotta say for example consumer sentiment data today some positive -- about opening of wallet.

Well I tell you we've had day -- -- first of all thank you are very proud got a privilege and honor to be here that it represented -- send -- our 125 year.

Com yes we've -- now since a very positive signs but not not just this year but last year as well.

And -- so far things I would say it would be better -- -- for our business and beats for November and December will be big indicators for us is when we DR listens to a lives.

November December OK so that's what you're looking at even though it's not necessarily baseball season you guys are huge baseball books I love the smell a brand new baseball that's conflict.

-- let's -- I think.

You guys are being made in baseball -- a lot of people also tell me how is that industries doing how which parts are you seeing in sports that are looking very strong.

Hot tea you know our core product lines have been been very strong and it led by -- -- last week we are the market leaders and filters gloves and baseballs and also batting helmets.

Although sectors have been various drama where we're really seeing the strong rebound.

In the economy back from 2009 is really in the performance segments of the business.

They'd -- the market self sky in team sports this this is stable really across all the categories.

So what we're seeing is the support enthusiastically city sports is really come had committed cut deeper to -- -- sourcing are higher performance products do extremely well.

I think you're going to Japan obviously Japan is that is the world's second largest baseball market that's going to be big I guess I'm a little bit more invested in what you're gonna do in China Rollins.

Yeah.

Well I tell you you know right now are our road to China starts and -- in Japan we're looking at Japan is that regional growth opportunity for our business.

In fact we will be ending a 35 year relationship that they with there.

We with -- -- corporation beginning at formally effective January 2013.

And so we've been in the process in the last two and a half years of building out our Japanese self interest there we have now ninety employees stuff.

That we have in place he built our entire product line from scratch and we're ready to launch if that we've launched our first product November 1 up for the Japanese market.

And so as we reestablish ourselves.

Firmly in Japan we will use that as a regional -- to grow not only entry to China but also into Australia and and Taiwan.

Korea well yeah congratulations on a 125.

Years and you've been here you're 28 of those years so really that's a that's a wonderful accomplishment thank you Robert.

You're welcome Mark Fletcher.

Many times and it's it's of course a division of Jordan ticker symbol JAH that stock is up 159%.

Over the past year Jordan has done extraordinarily well it's -- parent company names like Coleman mr.

coffee sunbeam first alert.

The conglomerate there but today we're happy to tip the how let's.

Yes spending thank you thanks to Betty who was wearing the helmet were tipping a helmet to Rawlings today congratulations to Robert Parish.