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AOL CEO on Keeping the Brand Alive

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  • Description

    AOL CEO Tim Armstrong weighs in on company earnings and growth.

  • Duration 5:09
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Speaking of good news AOL -- got some today hitting new 52 week high share price the company beat profit and sales targets in its latest column that was largely.

Thanks to a 7% jump in advertising sales which rose 23 million dollars from the same quarter last year.

-- has AOL's chairman CEO Tim Armstrong thanks so much for joining us in studio that -- So I get a lot of teasing because -- still have my AOL account my handle.

But I love it but the company AOL really successfully transitioned to not just an Internet provider -- -- -- -- proprietor.

This ad sales up 7% that's impressive -- -- gonna keep the momentum going.

Wolf first and foremost I love the fact that you're an AOL user and don't -- things we're going to be doing over the next six months is really getting behind the brand again because we hear globally from people that they wanna supporting a while there AOL users.

I think most exciting for -- is three years ago people did not give us a chance to turn the company around are keeping a brand alive and you know today's results really point -- one thing is we've gone from.

Track record of losing for seven years to now were essentially out of pie which frost -- a win getting back to even.

And I think that next phase the company is going to be about growth on growth and content -- growth of advertising exciting services.

Marketing -- -- earliest days.

It's become like an umbrella now stuff for a daily finance Huffington Post techcrunch Hayden coon come on she had like a little.

Turkey popcorn thing on this morning I was checking it out.

Is that what is that the future of it branded content Michael.

-- people as the RS expanding content brands are becoming more more important so just as you guys -- -- people want trusted sources of information.

On the local front we have -- which is probably the most important local media vehicles and -- storm.

On the macro level are often -- which is think we're doing great trouble covering election today.

And you'll see -- basically continue to build global brands around content and they were probably in the middle of the biggest disruption we're gonna face -- industry in a long period of time and we thought is a great time right now to invest in media brands and content brands and advertising brand.

And it's an exciting thing -- you're seeing the excitement from around our financials which -- -- as challenges and -- -- socialist part of that I mean how -- -- crime that while competing in that space yes -- you know if you take all the devices you have -- all the social networks you have -- all the search -- you have and you strip out what's actually inside of them you're left with essentially a -- network.

And that either first or second most -- -- -- all of platforms content sharing so.

We look at FaceBook and -- rule -- Twitter and YouTube and Microsoft -- actually partners for us to distribute contents and Huffington Post it was a story that communicable we -- -- Huffington Post as the number one socially distributed -- product.

In the world and so from our standpoint our climbing the social scale -- is about investing in media brands.

That people wanna share -- that they love and that's really what our company's views about.

We got about -- a little more 300 million dollars can be invested in -- this is like a local news service in so many local newspapers.

Have gone away he can't get your local news if -- -- you're coming back to it.

There -- -- you know there's.

I think what one thing in life that matters more than anything else is real where you live and you always want local information whether it's weather -- news government those things and as you've seen.

Internet kind of washed through the media business overall one of the things that's it changed the most is local news providers in newspapers have been shutting down are going to once a week instead of every day.

We saw there's a significant opportunity because the average person stays in their home for fifteen or eighteen years they don't move.

They spend town spend 900 million dollars on commerce the past children a year.

So that's probably the most important community that we could serve of people was almost like -- college campus people don't leave.

Session with the news and information -- on that on that town campus is really important was the best president and well.

Honest Election Day.

You know the best president frosts and died you know I'm the only person in the country but who's rooting for time.

Because that we want we've -- tremendous traffic from the elections.

-- sorry I thank god seen a lot of uncertainty and thinking about it is better for -- -- Well that's hiring and investments so many Citi obviously -- -- public company but you know age difference in a small business all the way to the big uncertainty we you know she said it's -- not a dirty word at this point.

Look I I think the biggest thing leadership the country needs right now is not a certainty election but certainty of -- economy's going and what people gonna do if you look around the states around the country.

Lot of states are looking for revenue in for a couple of cars.

It's it's a situation where you have to wait to see what's gonna happen because.

You really wanna invest in the areas where you know people gonna get behind the investments that the government's not gonna come in a regulator changer tax.

You know things so far -- we've done a great job -- -- 700 people in the last year or so we're probably.

We part of thousand local journalists the last two years were probably one large -- but journalists in the world I think that's great for America.

So I hope will whoever gets elected and mark my guess is as some kind of a chance so probably we won't know for a little while.

I want a president who's gonna make crystal decisions about where the economy's going and -- all the other CEOs I do want the same thing so.

Business was a vote for ties we gonna get a lot of traffic a lot of -- but in reality I really want clear decision making -- handled that question.

And -- Alison thank you so much for coming in action thanks for president chairman and CEO and --

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