You're watching...
Mandalay Entertainment CEO Peter Guber on Obama’s and Romney’s effort to promote their image and plans ahead of the election.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Politics and movie making aren't really that far apart they both rely heavily on the art of storytelling.
When that's -- becomes too unbelievable too much of a stretch.
You'll lose your audience so have either of the two candidates lost their audience in this campaign let's ask a wonderful storyteller don't -- -- chairman of Mandalay entertainment.
Peter -- joining us Peter great to see you thanks for coming in.
-- -- -- Let's start with Mitt Romney in some of those stories about Mitt Romney said at -- -- -- needed to meet at some of -- some stories -- vitro some could be fiction it's up to the audience to figure -- which is which.
But that the main one about Mitt Romney is he's -- -- And I'm a bipartisan worker who can work with folks I don't necessarily agree with is that story sell.
Well -- -- based on two words is it authentic and is it effective.
And I'm like a movie where there's a suspension of disbelief he added this belief is -- they're not focusing really on what they're doing generally focus and what their opponents not going Soviet is bad thing yeah.
Yes it does sell that is authentic for him certainly is that -- -- probably so -- the country's gonna need.
-- says some real sense in business in their business life.
-- right well to your point that very often it's it's challenging the other the his opponents view.
Rod Romney is always challenging Obama -- Commitment to freedom with things like obamacare in too much regulation and executive overreach.
Is that selling is that idea that that Obama threatens your individual freedom somehow sell it.
It's authentic -- Romney for sure authentic to his own constituencies.
As straightforward which is the power story those constituencies.
To the other end of the spectrum it's probably not quite as effective of people that are out at.
-- out of work are don't have health care or why aren't worrying about that is probably not.
Effective today I'm so stories have both sides -- -- selling.
To his own constituency the skeptic continue that support these trying to move people away on the other side.
And that's the challenge of this kind of storage onto a program of my strengths -- my opponent's weak.
-- that's the by the way admit at a couple of surrogates trying to tell a story for him 01 of those famously was committees would.
At the convention and of course the others Donald Trump how is how -- these Sarah gets done for telling that story.
Very on authentic and completely ineffective because they put these little love -- the movies -- them.
That -- cowboy kind of guzzling image image doesn't work across most of the spectrum and the United States it just doesn't work and Donald Trump.
Contrary to everything -- a clown and even the people like them figure declined so I don't think those are good seller gets to sell any story.
All right let's talk about President Obama now and his story -- -- -- -- to bring it up to date the hurricane he's come out not too often but it occasionally.
Saying essentially that I'm I'm the president on the guy's gonna put things in order how's that story going.
Well candidly and reality TV struck you know fake news ends and serendipity play -- -- in success in any story the idea that suddenly he was there when the hurricane.
Happened and took charge of the situation and actually moved opponents to what you know reward -- -- the -- congratulations.
-- is Christie or others.
Is a very valuable story especially very close to reelect.
Election Day you remember George Bush when he stood with a megaphone at 9/11.
We know created a tremendous amount -- -- what -- story that imagery is very very powerful and it makes them authentic and it is a fact that.
Okay now talking about Obama is picking on Mitt Romney particularly with the Bain Capital stuff that.
That this guy that struck Bain capital's of bad organization the guy who started it is bad too.
How did that story turnout.
You know I think it's authentic from Obama's savior from that standpoint I don't think it's particularly.
Effective is not moving many people across the media you know one of one of the things is.
The story has to shine through if -- storyteller is an authentic whatever he or she is saying doesn't resonate is a memorable it -- an actionable I think -- stories one fan.
OK and finally there's the idea that Obama is this sort of real historic game changer that he can kind of -- why did the guy.
Got the Nobel Peace Prize before he did anything for example -- Has that story worn thin.
Well it did.
Until the bin Laden situation happened because that was that was really.
You know magic from the pocket that was the kind of -- life event that is transforming over the terms of narrative -- captured everybody's.
Not just attention but -- imagination and it did change the perspective of him as an international.
And you gave him a kind of folk -- DO but whether or not really he has looked at as an international present.
I'm not sure.
And I think -- -- he's worn on that image to Peter good to -- my friend thank you very much Peter go over him Mandalay entertainment chairman and CEO.
With the -- bridge behind him.
