This transcript is automatically generated
Or media and pop culture craving people boy they're dying they're really counting for that -- they don't have their electricity right now but guess what many of them.
-- the storm are cutting their cable -- and moving towards streaming -- some newfangled devices for their media.
Today one company teaming up exclusively with Wal-Mart you know one Wal-Mart says yes to something they're gonna be major sales here but.
Wal-Mart said yes to Boxee -- holiday launch of -- new device called -- TV.
Up their Robin is the CEO -- joining me now on -- Fox Business exclusive to talk about this thing which is not cable box now.
Not cable box -- small learning theory got picking it up because it's a teeny atlas and you can't pick up my cable box certainly this is very little.
But tell me what this does.
So for 98 bucks a full mart's you can get the broadcast channels so ABC CBS NBC fox.
Univision PBS it was nothing to us how much 98 bucks -- dollars -- -- that without a with rabbit ears for my television that's true so either have to tears -- can go big to improve you can put on your television or connected -- -- Connection from the wall pac and then.
What's exciting about this box -- has an unlimited DVR Citi Ken.
As many shows as -- -- and we actually upload them to the cloud.
-- -- stored among the device which means you can record as much as you like and you can watch it from any device.
Talk about the holiday promotion 999.
For how many months if you buy it right now from Wal-Mart and what do you get unlimited DVR capability.
-- there to -- VR capability in three months for free of -- VR -- of Netflix referring to a lot of free.
And and then for momentum on the month you can record as much as -- a lot of free yes.
-- for a TV.
Record as much as you -- can watch from anywhere -- and we think it's it's akin to changing from film camera to digital camera cannot get every single cable channel.
No you can't get only the basic cable channels for now until we partner with the cable companies little -- from the cable companies.
So we actually think that this devices is friendly to the cable industry and you think that debate back.
I think so there's other those were talking with its a device that uses a lot of brother and there you know -- becoming a bigger piece of their business.
And they can put their authenticated apps there so you can -- You know the cable view of these services.
And actually this device.
Enables -- Texas the basic cable service.
Right so with so small a lot of people are wondering well how they -- -- limited DVR capability because everything is stored in the cloud.
Which leads me to ask how's the quality of what I'm looking at is there any degradation.
Of the actual quality of what the -- OK I want modern family.
You can be a little Fuzzy going up and down the upstream part of it downstream second actually show you -- trying student.
A -- the operative word yes and as you're doing that here and our cameramen will come behind you and take a look at this I also would love to know about the resolution.
Yes so we we treat the bases signal that comes from the home Coca and then we spent a lot of of time over a year actually optimizing the -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Yet I'm gonna watch TMZ.
Harvey it's Harvey -- men.
Yet -- high quality television there disease are at the rental the resolution looks good.
-- so it's it's actually it's -- and it's an HD signal a that we're getting back.
From from the box and then upload into the cloud we -- -- within the cloud in very high quality -- -- conservative to.
Your TV but also your iPad or her left thumping in the higher has so -- looks great -- conceding.
You do need to have a brother.
Connection to -- -- when is it available at Wal-Mart today today OK so.
Just under a hundred bucks for the actual process and then 999 for three months -- free for three month.
You for -- months and that it's optional if you like -- you know the DVR and musical lot been.
Ten bucks a month would be probably cheaper than any other DVR and.
You may be really disruptive.
Yes you know record -- thing -- not be.
-- cord cutting is -- is all about content right if you wanna watch the Fox Business channel it's only on cable you're not gonna cut the cord.
Writes it's all driven by what you're watching and and we don't think that people are making businesses -- based on devices they're making it was this isn't based on.
Yes -- big sports fan or wanna watch list in every night I'm not gonna cut the cord.
Cut off mayor Ron and -- -- TV he's the -- CEO we want to watch and see how this develops just posted on your sales numbers there.
Thank thank you very much thanks guys without power -- in his up and rock brought one because.
We're all suffering he.