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Hewlett-Packard Executive V.P. Todd Bradley on the company’s new printers and the outlook for printer sales.
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Well when stocks begin trading tomorrow a lot of people will be wanting to jump back into their portfolios and move things around there's a widely held Dow components stock.
That will be much of the focus -- that as Hewlett-Packard the world's largest technology company is unveiling its latest lineup of printers today Hewlett-Packard's tuner products.
Are designed to reduce costs for its users the company hoping to get investors excited about the printing business.
Which does continue to suffer joining me now HB executive vice president of printing personal systems.
-- -- -- up first a question about as it relates to the storm did you consider holding off on this unveiling because of -- -- so that the focus would be on the printers.
Hey -- No we didn't actually you know we've we've certainly paid attention to the storm.
-- lot of attention to our employees and our customers and and been very very focused on their wellbeing but -- this is a global launch.
And and and were well down the road and and very very comfortable.
With the environment that we're gonna launch into.
We should mention that that Hewlett-Packard ships one million printers a week that was -- number wanted to get out their first of -- people say.
-- the printer businesses slouching it may be but you're still doing pretty decent business here and you've got these two new products.
Both -- office jet pro and a laser jet what is different about them now.
Well you're you're exactly right -- we ship actually two printers every second.
So.
While some of our competitors are or are clearly clearly struggling we we are very very focused on how we continue to grow the market.
We look at page growth by 2015 you know the -- -- print six point two trillion pages.
That's about a 2% annual growth and -- we look at both the new laser jet.
And it -- the -- products that we have very very significant changes to our product -- business model.
Our our peak in the office model is the same quality.
As later laser printing it at lower prices lower prices for four.
Four ink.
And the office -- in the and then a new the new laser products.
Are really focus on not just competing in the first -- but really in essence think about replacing your file cabinet.
We've taken -- autonomy software assets.
And built a document flow capability that enables you to to store and access.
All this -- documents in -- office.
Well beyond the enterprise business -- and that would be you know businesses like for Fox Business from different.
Can David -- I have tons of paper all the time but there is this belief negative trend that what he felt got.
With this -- -- some of them are Xerox I must say but some of the over Hewlett-Packard.
Is that you know people are switching over or at least using tablets in a more meaningful way -- numbers up 66%.
Year over here.
And that tends to mean that they're printing less.
What are you doing to make sure you capitalize on both the heart printer business and and what you're talking about toner ink known as the consumable business.
Sure well well look I think clearly the growth of tablets is is the growth of -- of a consumption device be that.
You know motion pictures or or or or pictures or videos.
But they -- -- time today either with your phone -- your tablet.
You wish you could just press and print.
-- today we have over forty million.
Web enable printers deployed in the US and in small businesses and with -- individuals.
You'll see us focus especially as we put our planning and PC business together on how we facilitate.
Our.
And either print in your office printing your home print wherever you designate.
Because we know that's an enormous enormous opportunities.
To enormous opportunity excuse me too.
To to continue to drive the growth of our products and to really really focus on how people live and work.
Today well hopefully for your sake you know you'll start to be able to press -- print on a simple page that people want when they see it on their tablet.
Up margins as we finish up here at the printing margins I don't think people realize this.
Are a lot more hefty than actual PC margins printing margins or about 15% PC just about four to 5%.
What happens next if people to start indeed printed last.
Well first of.
You know there's no data that supports that there's a lot of of -- in the world about putting less but the actual consumption of pages.
The consumption -- -- the consumption of our of our broad product says that's not the case we're clearly in a transition.
And -- printing business scans everything from you know the the printer you have at home.
Up to very very large format printers that that large printing companies use our the -- you know millions of pages.
So I think.
As we see those models change.
Our focus on R&D power parity drowned are indeed.
And really focusing on on R&D that matters to our customers and and makes our products more usable.
Helps them drive efficiencies in their office are all things that are gonna resonate and continue to help us grow well.
Were big on consumption pages as I see that this is just one day of stop and that we have -- good to see you thank you very much for joining us.
Thanks -- -- Bradley HP executive vice president and printing and --
