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Jennifer Kessler speaks about helping girls become tomorrow's technology innovators.
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Welcome back okay let's get away from storm coverage this for a little bit and head out to San Francisco where we have Jennifer Kessler.
The co-founder of room -- -- -- dot com joining us.
First of all had I do on the name second of -- in the company to us.
And welcome -- -- I thinks for having me I'm so -- -- is called the -- mini our company is called me fat and -- many is our first toy and my tickle founders and I came together because all of us proceed science math and engineering in college and we realize that.
I'm as we got higher and higher in our education there were less than last females and our classes missiles at MIT cal -- -- and Stamford.
And we realize that we can Trace our love for engineering math and science fact the toys he played with his children.
And so we designed to -- mini and to help girls.
Learn to love science engineering and technology.
-- -- toys is then mean in your world.
So for us through many.
Is a toy that encourage says encourages -- -- and what if thinking it's a two way that it's of it said -- your own.
Room building K so basically it's completely customizable you build your own room you -- -- you can decorating in any -- you want.
-- completely modular furniture building pieces you can build any furniture you want.
And there's no correct way to build this -- he could use the motor as a fan you could use the -- as a rotating cupcake table for your cupcake shop.
You can make a rotating fireplace.
We've seen a girl make a rotating.
Dog for her pet shop.
This is a toy that really inspires girls to be created inspires their potential in inspires them to create whatever they imagined just because there's no wrong way to -- the toy.
It's it's really does sound -- -- on many levels but what's interesting is is it true that one -- view.
Was given a present buyer dad and and made a doll with the president.
Yeah I and that's right so my co-founder Alex so she went on to MIT she did mechanical engineering -- and she got her masters out here at Stanford.
And she asked her dad for a Barbie.
And he said no -- in this house and he gave her -- -- and she ended up building doll with that soft.
I'm and that you could see a direct a link between now and her ultimately going into mechanical engineering and my other co-founder of -- that she's at an electrical engineer today she went to how happen and Stanford.
And when she was young she spent hours building Legos with her brother.
And that you know develop the kind of -- -- and what if thinking that required for engineering and for me when I was growing Japanese -- plane.
Labyrinth with my dad chats with my dad master mind.
I'm used to do math riddles together and that definitely.
And I think that we just realized between -- three -- us that our early childhood experiences were so critical.
In making -- pursue.
Science and technology as adults rates C you're -- -- -- it's not proving that if you.
Expose.
Seem Alison young girls to.
Citi.
More man Li trades this is engineering -- -- mechanics they'll get to it just as much you just have to get them into it early right.
Yeah I mean girls and boys have different sleep patterns -- has been -- I.
Educational specialists and it's clear that the -- differently patterns and so really -- is.
Toy it's and it's a building to a circus is designed for girls sleep patterns such way that girls love.
We have been doing testing with hundreds of girls and does -- probably thousands since we went to maker fares while.
And when we have to leave the house we've seen girls cry in -- Next to keep the -- and fortunately we only have a limited number right now because we're doing our first production -- but girls absolutely -- the toy I am weak.
Have only one times' -- girls say that she's done playing with that in general they wanna continue playing with it forever they wanna.
The longer they play with -- the more options they see so once they start putting the furniture together they might start out by following.
I'm an example that we give acts of how to build a -- and -- -- could break.
Rat once they.
Where came diet and then what is -- response being so far.
In terms of moving your company soared.
I'm Steve invited our website Roubini to -- dot com him.
And the response so far has been incredible falls of people have invited us into their homes for -- -- we sold 2000 unit so far.
I'm and we are on schedule deliver those units in time for the holidays magical founders -- the -- are actually at the factory right now that's why they're not here and I'm in.
And responsive and believe believing getting fan mail all -- -- adult women engineer is telling us how dean got into engineering when they first.
Built doll -- -- as young children.
And we've -- getting -- fan mail from parents thinking asked for finally designing a toy that they can feel excited about buying for their daughter.
And we've seen kids just absolutely love and -- their parents we had a -- -- -- testing session and we heard overheard her -- -- her mother I'm gonna need at least two -- -- -- -- And how -- One of them sent her back.
So one toy is 59 dollars and I'm and you can buy multiples -- -- buy for you get a discount and I'm the incredible thing about this toy is the more you have the more options there are but if you only buy one.
There are also incredible options and there are so many different things you could do with that it will distraction.
Every girl's imagination.
Yeah.
Thank you so much for joining us Jennifer Kessler from San Francisco appreciate your time and your idea is.
And that's the kind of funky for a lot of moms out there -- parents -- -- -- be pushed their daughters in a different direction.
