Does going green help the Made in the USA label?
Recycled products creates jobs
- Duration 5:07
- Date Oct 26, 2012
Recycled products creates jobs
Also in this playlist...
This transcript is automatically generated
Welcome back everybody okay so there is made in the USA that labels very popular right and so is a green label but what if -- green and made in America.
How does that work let's talk to Chris Bernanke to co-founder and -- apparel.
Plus a fashion on this Friday show.
Chris is joining us from Skype via you're -- North Charleston, South Carolina how aria.
Greetings from Charleston, South Carolina thanks for having -- -- -- standing -- -- I -- my made sure -- -- that's.
Smaller group are.
It behind me and another day air drop -- -- -- tell me about the apparent how.
We're we're agreeing that were also just a regular shirt company we.
Have a lot of different aspects of our business for starters we specialize.
Intertechnology call some of the nation and which is similar -- -- -- If however prince Al at places like -- during high and -- We -- garments out of recycled water bottles we also make garments and other traditional materials.
We made garments -- -- -- South America and we make -- here in the Carolina the United States.
Not -- is our raw material green but aren't higher processes green.
We didn't happen to be agreed that we are we honestly it's gonna happen.
Our answer water base our building here on the -- -- North Charleston that the lead certified building.
And were in Colombia which is actually want to growing country in the world as 65%.
This huge factor in keeping your -- but are down an internal it.
Is it costs -- to be either green.
And door made in USA.
Trust it is it depends on -- your customers are my customers -- target they're not.
Dillard's and continue to organization like that we're in -- mass customization that.
My previous background.
Was -- -- but before that I was in technology my partner Jackson Burnett was in the -- -- last.
And what we realize is that you know which FaceBook and so the shop and all these other things people want customization.
In their clothing.
And so so we -- customized garments for everybody -- parents of Marine Corps veterans who want to show off what their son or daughter didn't feel.
An ultimate frisbee team that is -- that's going to expand on the back or shirts are not going to about.
Bottom -- and again only want customized apparel and -- mind.
I optically focused on that.
But you know is that you have found that I believe that product strongly seven to 12%.
More expensive as their -- -- USA is that consistent.
That's -- our situation.
-- are you know where an eight year old company we've grown every year I like to help people in your world that we -- the year that bing name is what we named it.
Yeah we didn't -- -- is on.
Higher price points in the annualized garments.
And as a result.
We're looking at you know a couple of dollars more to do something in north or South Carolina verses in Asia.
We don't do anything we we -- very very little in Asia -- focused in this hemisphere.
And what we really like what we get in exchange for that -- cost.
-- the market when you're dealing with customization people are often under tight -- -- I don't work -- about thirty or forty additional jobs right now in North Carolina with the new made in the USA program that we just started.
And you know that's exciting benefit perhaps just -- -- separate from how many people do you conflict.
I hear Charles -- we started out -- Jackson myself was to about working out how about eight years ago.
Right now we're about 35 people.
And these are not.
Low quality jobs these are really good jobs.
Office jobs manufacturing position and you name it.
Yeah and it -- -- price points for summit your products.
Well I think is an excellent and I typically don't feel like seek and customer.
And that -- are often decide that I I -- with fashion brands in Brooklyn that's helping Europe 135 dollars.
And then I have folks who are more.
Baseline selling people like the boy scouts of America it.
Whining and what we're looking for his client shouldn't really want have customization in there are more.
A boy scout troop -- a great example they want their troops now are what make notes one of these great adventure camp like -- month or someone like.
So the pricing is relative to customization.
Most people feel like they're getting a great deal -- they're putting our.
Chris frenetic co-founder of vapor of how thank you so much for coming on this Friday we appreciate your time we're showing -- -- -- now vapor apparel dot com.
Enjoy your weekend thanks again -- time and that brings.