This transcript is automatically generated
-- course soft outrage the advertising industry recently by making its new Internet browser do not track for -- website from tracking users.
Unless we specifically say it's all right.
So how is -- web sites are able to attract you anyway we're joined now by Sarah Downey a lawyer and analyst -- an online privacy startup called hey behind.
Sarah I thought that was the end of that I'm on the Microsoft browser it says don't track I don't -- -- that's not true that's not true and that's really the -- -- that we want to make sure people understand is that it's called do not -- you'd think it means you're not being tracked.
-- in fact advertisers and web sites can still collect all of your personal data as you brats like what you read.
What you watch how can they do that if if the Microsoft has done something technically inside that new browser to stop them from doing it -- -- overcome it.
It's actually a voluntary message that you're sending through the browser and it's not just there in Iran exports all the major browsers.
But you're saying Kate please don't track me and that's what it is at the request it's not -- it's not an obligation that any of these advertisers have to do anything about it I don't have the right if I tell a website not to attract me and they -- me I have no recourse I can't stop them from doing that well that's why we created a product actually -- a client of free out on that's called do not track plus.
Really easy to use blocks that tracking.
But the take away is that that in browser do not track despite you thinking that it does something for your privacy.
Really is ineffective at this point if you have this new product that it's called do not track plus -- little bit of a generic name -- -- but if you have that product and -- from happening.
What did Microsoft put that capability inside its browser so they'd have to also get your free product -- -- be great addition.
-- makers have been attention but -- You know it's it's it's all about offering users a choice and giving them control over their privacy and their data and I think the great first step that Microsoft has taken.
But users want real control and unfortunately or not there yet I want to be brave I -- tell us some of the biggest name web sites that are refusing Microsoft do not track the suggestion.
Well you know it's the digital advertising alliance so it -- over 5000 advertisers and web sites that they're saying hey we're not gonna -- and -- politely refusing it.
Yeah even though.
If I want to be tracked I can go into my -- -- a Microsoft browser a good thing KI II wanna be tracked but with I don't it doesn't track but they're tracking anyway.
Right and you know -- for a long time for years advertisers have been collecting our personal data without us having a say at all and so when things are kind of switched the other way.
They don't like and now even we have a say that refusing to go along with the say yeah that in a -- diversity.
Someone like -- -- how to -- -- about this thank you for being with -- Sarah Downey.