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Erica Zohar tells us about a new, online shopping destination for limited-edition luxury tees at affordable prices.
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T -- you joining -- Erica is -- Erica hi good morning.
Hi good morning Lauren thanks for having me waking up early -- an LA.
Are right sits theology -- -- collaboration it's luxury for less teachers with some sort of look Philanthropic or political message right and you have -- went out Jennifer Lopez -- I and it's very exciting.
We co founded the company with Jennifer Lopez and serial tech entrepreneur or Brian lane -- who co founded legal exam and shoe dazzle.
And and myself a -- true -- and they all came together and form theology.
Yes it's it's honestly I was reading on that it does sound fabulous especially the brains behind you guys all have such entrepreneurial experience -- -- bringing it.
Slight once again but tell us is very nearly started this year I believe cracked.
We are only eight weeks old so we are in -- RA has been through it I don't and that's -- -- -- is -- so let's let's look at the teens tell -- -- -- -- how -- -- -- -- where you can -- -- Just give -- -- -- -- So.
So RTs are amazing they with my experience and the fashion business for the past thirteen years.
I mean I know what goes into manufacturing the perfect tee -- So our manufacturing partner.
Manufactures T shirts for 7080 dollars retail and were able to deliver it to the customer.
For a thirty dollar price point which is unheard of but because we're selling directly to the consumer were able to actually pass along that the -- a teacher.
Right makes cents on the but you know it also that you cannot and there's a democratic process right.
Where you can -- about -- today's dying planet that can you explain that what goes on the teacher how does that work.
So actually I think that's the most exciting part of the business is we have a new sounded.
E-commerce business where it is a it's like the American Idol of T shirts so what we -- aliens do you have not -- Well I -- it's a coincidence.
But she is the chief -- so she is a judge and it as a -- -- -- and we have other fashion an industry leaders.
-- are also to take part is being curators and help vet out the best -- so.
How it works as we have designers from all over the world that submit designs -- Would once that designs have been submitted -- week goes through and the four best ones are put up for vote.
Every Tuesday and -- -- -- and then.
-- and then our members are the ones actually vote for the wanna gets made and then it gets made in limited edition quiet days and then when they're sold out they're sold out and never be brought back again.
Let's some bring ups on the political teachers that you can find what we'll put them honest -- So several Montana see exactly what you're talking RA so vote and then there's the symbols for Democrats and Republicans -- Ryan -- the so.
Run d.s that that we straight yes.
We'd play on the run DMC hearing that game wit -- -- is mum on the basketball.
A monetize that I can I -- that is that -- -- very -- it Romney bush -- in link and that's like a one shoulder sweatshirt excellent.
It's off the shoulders so one thing about our T -- is they're not just the Hanes T shirts they're really fashion forward and super soft and I think.
That's what sets us apart from any other company and when the fashion we -- -- -- comes as us for now I'm just I'm really gets you for fashion.
Teacher -- those trying -- Fifty dollars easily on the -- If it's the right material it's scary president.
-- now and those looks pretty expensive.
A good idea no it wouldn't waiting headed how does a website -- at least 81 that are home -- thing east.
Cigarettes home page and then you design and so once you -- and then you can choose to either vote or to -- so you can by the winning -- and those are the ones that have been voted on won't have that been vetted through.
And those have been the weddings he's now.
Not everything in our shop is available for sale because -- are sold out but you can at least see which ones that actually have one.
And then the voting process is actually a -- -- so that's where you can really see if -- really have an eye for what's in fashion because.
The one actually.
Wins is the one it gets made.
And you can pre order and that is actually that counts for more votes and just voting.
So you have a better chance of actually your teacher went and so it's a really -- process.
How did people know about your -- how are you providing.
So we're a little under the radar -- now because we've just launched.
But you know Jennifer has been amazing she has tweeted about it -- about issues wearing it on tour.
And she's a big believer I mean -- wanna just been going well we talked to her about the idea she didn't just wanna be a -- -- of the -- she's like I love this idea.
I want -- actually be a co-founder and I want to be involved.
And that was to me just a great sign because she is a fashion icon -- so knowledgeable about fashion.
And I love the fact that we're able to kind of show the softer side of -- at Jennifer which people don't really get to see.
And it it's huge it it really is huge to have a major celebrity endorsing.
A product that's up of people would crave for that right now it's really a strong way to get.
Do business now they're just the fact that she puts on her Twitter or her FaceBook page.
The the reach is tremendous right now so you have to be breathing a huge sigh of relief that happens every with a connection with with our comment was it random.
It's sell how did you make I don't.
Well what's great about living in LA is that celebrities are a little bit more we actually you know you can -- hang out with celebrities here a little bit.
And through our personal connections we are able to doctor about it.
And she was my first choice I really do love the fact that she.
Is such a fashion.
Icon and that she knows she's very knowledgeable in the space and I think that's really important to get just any celebrity to be involved with a brand.
Doesn't always work so I think you need to have a celebrity that understands the space and and is -- UN and and actually make sense the consumer that she's involved and finally I think -- actually the perfect place.
Seventeen years well you know and -- -- straight.
You started here online idea now.
I did I did you know what I think how it but I now I know don't think yeah.
I think I think -- having that experience in the garment space and I think Brian's.
Really extensive experience in the commerce face and then Jennifer -- you know really being about fashion icon and that personality.
Is really the perfect storm.
Really -- feeling pretty good about launching an accompanying him in this day and -- yeah I can't point where one -- -- -- let's say five years from now what's the future plan.
Well you know I think our platform is so interesting because we are really interested in doing co branded -- events so for example this month we are we teamed up with that keep -- foundation where we had their designers they did a really great thing where they had.
Breast cancer.
Survivors and they had artists that were involved with the foundation to actually designed these casts that -- casts.
A breast cancer survivors.
And we those that we went and talked to those artists and those -- ended up we ended using some other images for our teachers and putting -- out there to vote.
And we actually had our first ever tie.
We had so many we have so much response and it was wonderful for the keep -- -- and -- foundation and for us.
And those two teachers are up -- you know for sale right now on our site.
Both for men and women and that's one thing I'd like to point out we do south for men and women which is so.
There's no discrimination we wanna south everybody yeah even I you guys -- parents teachers and comfortable teachers that calls saying that being -- back home from the one night no it isn't it.
Yeah it's amazing because you know I've never -- in and -- space so it's been great to kind of deal does have sell things about men and women which is great I mean now we we -- a 100% of the population and what better thing that a teacher everybody everybody likes T shirts.
Simple floral after -- is LR co-founder of T -- thank him thank you for coming on -- on your website now.
Thank you thank you Lauren I have a teacher -- I'll we wouldn't -- that the are you a lover you fighter.
A man.
-- -- but but but that's a great on a down abandon.
They you so much larger area weekend thanks for coming on think you need to see incident at.
