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Jewelry by Harold’s Harold Van Beek on the store’s offer of a free shotgun for any ring purchase of over $2,000.
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Well this is -- shotgun wedding if I've ever heard of one a jeweler in Iowa is offering a free shot down.
When you -- an engagement ring worth at least 2000 dollars that's right.
-- ring and getting done.
Sending the wrong message about getting married I don't know -- Howard van Beek joins me now thank you so much for coming on the show.
Let me ask you -- what -- this idea.
Well I was in August when nine you know highlight on my cell -- -- you know -- count until for the last year.
Tonight my -- my -- so you know get rid of that thing and -- say well what he wanted to do given away or so and associates.
Yeah initially how it started to -- The action that we came up with a plan and then we went to gun shop and -- a deal with a gun shop and we this is so what's happening men that I thought it was like a local thing but it turned around like -- we -- worldwide.
Yeah I mean people or Intuit so this started out as a way for you to get rid of -- -- you -- hanging around your house that you were using.
And expanded from there is there any options to -- get a gun.
Well I everybody you know it's it's it's went to Iowa law but you know seems everything -- nationwide.
We now currently work for -- Licensed gun -- through harm gun shop and they take care of all the paperwork so everybody can participate in his offer.
It sounds like it's been pretty successful how much have your sales got up I guess at a percentage basis since he started to -- -- Yeah well we started to actually press -- rose last Monday.
And then it got viral thing and -- -- lead did.
Promotion started on Thursday.
And since Thursday you know our yeah our sales has gone up -- over a 1000%.
It's just fantastic.
-- you know I appreciate the humor of the sentiment that people talk about a shotgun wedding.
You know you're giving away -- shock and with the purchase of a ring that's worth 2000 dollars or more.
But do you worry about the message that you send at all on a more serious side or have you received any criticism -- -- -- Well you know I think -- we're in Iowa here and in -- well you know hunting is big you know we ever.
Huge -- population hunting season is coming up.
I'm from the Netherlands I never heard of the term shotgun wedding.
You know just after my first radio interview someone may deadly consent hole shotgun wedding and and they explain to me what -- -- -- -- had nothing to do what the phrase of the so.
The idea was just that you had a shotgun lying -- what we do think that people buying a ring would wanna -- Writes that you know we have a lot of hunters here and that what I basically defined in the unexpected thing and yeah you know this sometimes have to do crazy things are shocking things you know when I was in the Netherlands you know in the -- whether pancake.
Hi organized to -- opened mountain climbing championships and everybody thought like PO we now what's this gonna mean and we build a big climbing wall in front of our store and you know we had championships.
So he doesn't matter what to do we have to be creative and inventive been.
You know that's come bring you eventually.
Success know obviously you're an expert marketer and I know this is about to come to an end but it has been wildly successful do you have any thoughts on extending it.
Well not and the shotgun deal yeah that's -- you know we always like to do.
The weird -- -- and you know in the near future we gonna do lottery events because you know this is sort of the hunters -- -- -- -- people they are against the guns that's what I figured out in.
So we are going to do something -- nature and we gonna help.
Everyone that wants to -- engaged to someone we gonna help them and we during and we d.s and -- getting on your knees and asking her.
OK well -- you know -- obviously master marketer video -- kitten next time with each ring let us know what you come up with next Carol thanks for coming on.
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