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Principal Creative Strategies’ Ben Bajarin on Apple’s announcement of its latest product line, including the new iPad Mini, and its impact on the ...
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-- apple apple unveiling.
-- panoply of new products today including the one that everyone was waiting for the iPad -- Adam Shapiro I -- holding up.
-- brand new well I don't know three week gold iPad that I got the -- after at and now what's obsolete and are you telling me this thing is -- yeah.
Today's news at all yeah.
IPad three is obsolete because your iPad for at 499 bucks starting you can Democrat -- is lay out.
They don't want to about the iPad for that's yesterday's news that was the surprise today the big news -- -- many.
Coming in at 329 bucks get ready for your Christmas and -- suffering because this thing is going to be a big -- joining us to discuss this.
Is been -- he's a principle a creative strategies.
And what do you think is the biggest selling point about this new device a lot of analysts don't seem to like 329 dollars they wanted it to become cheaper.
Why do you say no to -- nine is a good price well I think there's two things there's one there's going to be equality of the design and I think that's gonna stand out when you see the product -- there is designed very similar to the way the iPod Touch.
And the new -- -- are with that that cutting edge design.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Pure tablet applications where the -- many.
Takes advantage of all the existing 275000.
IPod -- -- -- really gonna set it apart there there were a couple of points that Tim Cook made during the announcement that 275000.
Applications specifically written for the iPad.
Also talk about the fact that 90% of tablet users surfing the web are surfing the web.
On an apple -- fights.
How how importing is that for some who might be considering purchasing Apple Stock or investing in other companies that.
The bill tablets what does that really mean.
In the real world do you think well it's showing usage statistics and that 91% was on iPad that's iPad -- share traffic vs the -- -- 9% which is anybody else in the tablet category.
And I think that's just showing how people use these products vs what they do it with many many of the other android tablets and then obviously some degree -- -- we'll see what happens with windows eight but I think again that's that's.
The more that these consumer buying of these products -- the -- on the iPad Max.
And IOS and want to they're investing and Apple's ecosystem the longer there and Apple's ecosystem -- -- here that is in the less -- the ardently that's I think I would doubt put a lot of confidence and I think the long term view.
With how consumers invest and ecosystems and aunt Mary not be jumping back in between I think is is less likely.
Then -- -- thank you very much for joining that's when you talk about Apple's ecosystem no global warming there just.
Global profits because as the company last quarter 35 billion in revenue they're gonna be reporting at the end of this week.
Liz we're going to be talking -- all week long despite Microsoft's announcement which is coming up.
I'm now bottom -- 300 -- nice likely telling me emotional.
Loser and iboxx obsolete with my fancy pants iPad 30 and speaking of the ecosystem -- I doubt there's PL thank you up.
And here's -- ecosystem I got this from -- -- wonder it's a little.
I can't cover.
On keeping me you know.
-- have to.
