This transcript is automatically generated
All others aren't so more on apple they just announces that it does set a new iPad -- joining us now with a more on Apple's news.
Or iPad -- -- always how the product side is micros lead blogger at the unofficial apple web blog.
Two -- dot com and thank you so much for being here let Michael.
Okay right -- get right to the news we knew it was coming it's a seven point nine inch screen diagonally so it's the mini.
What is probably your comments so far because there's an awful lot coming out of this date the -- it's a very interesting positioned for apple to take they they did make a point of how they're gonna address the education market the textbook market -- talk about their new iBooks author tools.
One of the challenges for the companies that there are competitors starting to move into that space this is.
This is actually Google's -- this is the nexus seven okay which actually they were comparing very directly.
The new iPad need to -- have and its wider gives you more about more room to maneuver so this is the product category the space and -- moving into Apple's devices -- -- be sinner.
It's gonna have -- -- it's gonna be lighter and it's also gonna have that iPad experience which is what consumers seem to want yeah.
-- also -- announced the fourth generation I packed.
A new I book and a new iMac yes it's like there's any need a flow chart with all these it they pretty much -- -- product -- they did they basically upgraded everything.
Yet and and the fact that the company is able to do this and execute on all these different fronts only a few weeks after launching the iPhone 5 which is.
Unquestionably the biggest product in the portfolio makes as much profit is.
The GDP of some small countries.
It to have although desktop and lap and the laptop products -- that the thirteen inch retina MacBook Pro which is going to be very popular the Mac mini -- the iMac which were getting a little long in the -- to be able to bring those relative to current stack.
Is important because it shows that the company -- -- getting distracted by the big shiny object which is the iPhone market.
Doesn't rule apple run the risk of televising itself with a leased by us in particular that the media iPad of people -- this -- and perhaps forsake the -- and you know that's a really good question and at apple traditionally has not been afraid to be.
The company that puts its own leading product out of the market.
Better than someone -- exactly if you're if you're going to be replaced if you're the iPod which is eleven years old the zones and you were the leading music player in the market.
How much better to not get out with the -- -- -- to have someone else come along and do it so apple is not afraid that's sort of creative destruction.
Obviously there's going to be some marginal decrease in the number of full size ipads sold as people move toward the many iPad.
But also as soon as we get a price point will know how much of a market it's going to open up Michael update of the announcements you've heard today wit which one are you most excited about.
You know I have to I think that many iPad -- is gonna get the most attention I I think that the the actual re fresh of the full size iPad is very important because to cure -- generate a fourth generation to your point actually.
This is a device that was only six months in the market and is being refreshed all ready to include the lightning connector.
The new the new interface the faster processor and so forth so really.
An indication that there's no opportunity for competitors to get them a leg up.
Now because if you happen to you didn't go to three -- -- like well -- at the floor yet and so very apt.
Yes and it pretzels and the -- you know as they said is going to be huge for education markets got its size for students its size for.
Still has all the capabilities full size like that brings remarkable that the the Mac has outgrown the PC market according to -- apple for the last six straight years if he -- we'll get Dell's shaking and -- -- -- Hewlett-Packard and you know it it is it is easy to grow.
Year over year when you're starting from very little ladies but but the Mac has obviously resonate with consumers yes still a great.
You know still great product for -- still great business.
And that the two operating systems IOS and Mac OS OS-X right.
Our to a degree merging in terms of functionality a lot of the features you see in mountain lion the new -- back operating system.
Our inherited from the iPad and iPhone operating system so.
If you have one it's a lot easier to make that shut the jump to an let me say is is this coming down laurel and it's ready to gigabyte -- many for 29.
Yep and they're saying that the com.
The sixteen unit is really trying to and 329 so that's I would say a little higher.
Then we just we just on 99 I think we're looking for 299 mostly because you're you're talking about competing with the Kindle fire HD and the nexus seven right both start at 199.
But you can you know I think Apple's gonna make the argument that this is a product that's going to last -- perhaps cheapen up the schools and education -- Outlets Supervalu but if fourth generation for 499 -- that they -- if you need a flow chart my -- rose thank you so very much -- another -- -- -- get a big story today of course is this.