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FOXBusiness.com’s Kate Rogers on the lessons businesses and brands can learn from Lance Armstrong’s public relations tailspin.
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Welcome back everybody okay making news big time this week he can -- it was in -- papers on the headlines that Lance -- the cycling star.
Decides to step down as chairman of his cancer Foundation's live strong on that news we heard major sponsors of -- ninety Anheuser-Busch.
RadioShack.
Possibly hopefully there are some others that trek bicycles.
No longer standing by.
Via the actually ends he could lose potentially enhancing numbers like fifteen million dollars in future earnings because he's losing sponsorship deals this is with Kate.
Rogers the foxbusiness.com.
Is digging into for us.
And this pretty big fall from grace for land yeah.
-- so Lance joins the ranks now Tiger Woods Michael Bay he's had a huge.
Scandal in his in his life and it's affecting the foundation that he started fifteen years ago.
As cancer survivor himself but the difference here is that lands is far from Greece have to do with his.
Athleticism rather than something in his own her her eyes so it's definitely.
A little bit different than it tiger was there -- -- -- -- situation but I spoke with cliff Courtney in the EVP of marketing for Zimmerman advertising.
We talk with the branding in business class -- within this whole.
He and all you know that our business owners can learn from despite the size of their company.
A -- the same number one getting in bed with the celebrity.
May seem like shortcut to -- but that it might be more trouble than it's worth.
Because -- -- that the -- -- parts in your business is greater than any celebrity star.
You know these reality TV stars there always partnering up with businesses especially small businesses because it seems like kind of a short cut to scene -- -- really eats away.
You know on measure all of your options before -- -- any -- in the contract with.
Someone who's has been -- or someone like Snooki -- sell you leave me if you it -- for business owners if you are.
Embroiled in -- -- of the scandal with your business in the first one is how untapped humility which is married -- important.
So Lance Armstrong has not yet -- to anything he hasn't admitted to anything he just stepped down due to that.
Scandal that's surrounding the entire situation -- it's affecting when strong -- and actually admitted that he -- Parents -- -- and -- businesses yes that's the business owner need it if you find yourself -- you know some of them -- scandal within your community in your small business -- be -- about the whole thing.
So Lance kind of saying he's just not thinking about it he's unaffected -- -- -- -- on -- -- yesterday.
I'm hanging out my family unaffected thinking about -- and he linked -- -- live strong fifteen year anniversary celebration which is coming up it's a great way to divert attention but.
Now saying you're not affected by something this -- here.
Yeah and is listed main market tumble as well exactly Democrats oak -- office actually sure you get your information out first and -- Yes you wanna be the person's real important it okay that got it that makes sense because then you know you don't you all -- story -- -- -- that's driving a dialogue and that is what.
Nike did it right yeah he definitely did that Annie Oakley and -- -- -- they said that they said look right now we're not doing anything where we're not can't plane.
Lance Armstrong but we're gonna -- until the end of the month when he asked mostly dealing union Louisiana all of is that it is it I jumped the gun but you know -- say they're disappointed Asia's growing insurmountable evidence that this -- -- -- they had to did so they're driving the story which is good.
-- and then finally they -- you reported in fall.
So Courtney says not kept pace it you know drag himself through the mud and say I don't this many times they -- here and if he did.
But you know you just want to make sure that you're getting all the information -- because nothing else worse than coming back with more details leader and not good for the business of the brands says he's toxic right now to brand from now.
And Leno at the editing is is -- advertising -- incredibly forgiving.
This exactly at the American public that's another thing necklace -- me know.
Heat in the -- love the good comeback stories of you do this the right way you know you're not over your career is not over there's definitely -- Room for growth and and doesn't seem like Lanston railway now well not -- -- posted on whether exactly acting Twitter really informed on sometimes people don't realize.
How serious it can be taken him as we're learning more and more sound.
-- -- -- Making massive news this yes he did -- article live strong -- on.
Without land.
Their donations are actually up -- right yeah they -- up by 25 times more on the day that he.
Decided to step down anything else you -- more -- -- that's good in all the sponsors are still contributing to.
With strong yes they're standing by -- charity which is an article in the raised thirty million and point ten they're very solid stable charity they have a -- -- rating from Charity Navigator rated sell.
I wonder if plant has to give back the sentiment toward France titles in the -- that come with and I believe each one.
-- to get that cat behind day.
Thousand euros each -- some -- Benedict it's Nancy give the past prize that -- coast.
Exactly but people are saying that they charity itself was never about -- is athleticism is about his story as a survivor and he used it as a platform to raise money -- can't dignity -- it exactly.
Self he would do a lot of -- yes he did.
Right Kate thank you so much have a great weekend he's still gonna break now and will -- that's -- with the doctor doctor b.'s gonna tell us.
How to fix being -- network and headed -- and prevent being stressed out too much.
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