You're watching...
Motista founder Alan Zorfas discusses how emotion will play a role in the November election.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
-- -- -- Marketing research from a -- stuff.
Conducted a survey of two presidential candidate brands and compared that emotional connection with the votes you'll be surprised at the results.
-- -- debate President Obama lost in Latin descent of emotional support among democratic voters as for Romney he gained more than 6% right after the debate.
Allen's office as the founder of -- stuff he's.
Francisco -- Explain these results.
Is this emotional attachment if I'm emotionally attached to a candidate does that mean I'm far more likely to vote for them get out of bad.
Get down to the polling station and vote.
Good morning Stuart exactly that's what this is all about emotional connection is what can predict turnout and commitment of the voters.
So it's not just as the candidate cool I would like out of there with them which Obama has slight advantage in those areas but am I gonna leave for work early break out.
-- -- Abbas to vote emotions gonna drive me to the voting -- SAC one of the big things that we've been discovering on this program a what are we discussing -- should say.
Is that in a regular poll.
You don't know whether the -- you just -- -- the aids gonna get out of bed and vote will like absolutely definitely vote.
But you seem to have a way of measuring that and the results that you come up with seem to suggest that the commitment to Romney.
Is greater than the commitment to vote for Obama.
So very market that we serve fortune 1000 brands.
Emotion of course is a difference maker.
A motion is what causes consumers to be fanatically loyal to pay more.
To advocating beyond social media on behalf.
Of their brands those -- real behaviors.
So when we sat there and our headquarters and -- poll after poll 51495347.
And realize that 95% emotionally connected.
Voters are the ones that are going to definitely vote for the candidate on Election Day that drops 24 points to 71%.
If I perceive the candidate to be qualified and competent.
But not quite emotionally connected I'm I'm less likely to turn out that day and if I'm not even sure which candidate -- might vote for -- still.
Indecisive that number assurance that 12% so when you look at 5149.
It doesn't tell you that much that -- That is fascinating.
Thank you very much for appearing on the show -- I'm I'm sorry have to cut this short but that is very interesting information summary we've been trying to find for a long time.
All you really gonna vote for the post you say you favor and you've come up with a way of measuring it.
Allen's office thanks very much for joining us that you would look to stop -- we appreciate -- being with us facts of the times that.
Thank you Stewart okay.
