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FBN’s Dennis Kneale on the companies ending their sponsorships of Lance Armstrong over allegations of doping.
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We're wondering if this would happen Nike.
Dropping former pro cyclist Lance Armstrong today as a sponsor at the same day he steps down as the chairman of cancer fighting -- live strong.
Dennis -- -- is on a story of Lance Armstrong's.
Extraordinary fall from grace Dennis hello Dave you know Lance Armstrong -- mean he has taken and nasty tumble.
-- -- bike now can he climb back up America loves a great comeback.
But it also despises and -- repentant liar so what is Lance have to do to make nice.
Armstrong and during a triple Wednesday night he'd terminate -- contract and basically called a liar RadioShack followed -- late today Anheuser-Busch said it will kill his contract at year end.
Now Nike put it particularly bluntly saying quote.
Due to the seemingly insurmountable.
Evidence -- Lance Armstrong participated in doping and misled Nike far more than a decade.
It is with great sadness that we of terminate our contract with them.
Lance Armstrong never has backstop -- repented he denied the charges for years dubbing the investigation -- witch hunt and August.
He even filmed this Nike ad back in 2001.
It looks especially cheeky now.
This is my body.
And I can do whatever I want to.
Everybody -- -- I'm on.
-- -- -- A moment by.
-- -- -- Man I get -- -- most famous -- to bring significant public -- other athletes have done it Nike even rehired quarterback Michael -- got -- 21 months in prison for his role and a dog fighting ring but summer betting against Lance Armstrong -- -- -- is -- sports agent who's done forty million dollars endorsement deals and when you ask his deal he gets as blunt as Nike telling us today quote.
That's a great story about a surviving cancer but in terms of an iconic athlete people wanna look up to that Lance Armstrong.
Doesn't exist anymore lives.
And that commercial just looks why am half dozen that remembered it wasn't too -- -- everybody had those bands he's -- guys started the band to ever.
He sure has gotten that -- very much Dennis.
