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Yeah it is half hour on -- and I -- on foxnews.com live.
This is small business center Wednesday we'll kick things off with some really pretty sparkle Lee.
Does surrounding me some -- saying this Wednesday if you well I think Levy is joining us via design every you know.
The jewelry company and luxury utility company -- suddenly back in 1980 SX.
Yes just -- and -- now worldwide Friday.
Trying to be about 650 different retail locations.
I'm really in the London market.
Here well I guess in the United States it's definitely I was strongest market the most exciting one and -- is that I think one of the markets -- he understands -- And this is why we are relatively pretty successful.
-- -- -- -- You know -- something that anything.
If there either you -- you learn how to to do that don't know I guess it's modestly because I think that when you cup -- so many other great companies.
Ahead of view when would you have done -- does that you've done something in your life so we or.
Relatively successful and that's what's another good market for -- Well we just -- and China.
Which is not at Duke's -- market pizza market that that can really take you places we we just opened last month.
And -- -- -- and we're opening in the spring the first.
Standalone email boutique -- over there and 2014 we -- planning to open the there's some high -- boutiques so.
We have -- -- faces from that markets as well.
Fame coaches put -- a report saying that the luxury market will grow 10%.
Globally this year topped by the Chinese.
They have according share of the global luxury market here in the US -- right behind Europe.
You know what I think that that the Chinese market could really add a lot -- the luxury market which he's adding.
Had but nevertheless we shouldn't forget that.
That created -- luxury world he's he's America steal at least for a -- And it's a luxury Rhodes is still American and it will -- look a lot healthier than a lot of other places and most media.
-- -- come and your points are about two dozen -- all plant to two million dollars.
There is a piece of jewelry for every wonderful woman that would like to have.
You know who wears something which is very fashion forward yes to tell me about your company how it started it.
What kind of bacteria can use the -- you go for how many hours who have.
Less student and and it.
Okay so we're based out of there was a -- out of these -- and we started in 1986 from.
-- bringing -- in my age Gill's friend's -- bedroom.
Mary there and then moved to -- all the way up to 25 years -- have 50000 square feet compound.
Over a hundred.
And if people know family we couldn.
And most of them are from all over the world they're old Jewish immigrants from -- to -- -- countries and then.
We speak the same -- which improves the same way again.
That calls -- -- and we try really who -- -- -- -- in the market that he still seem minute we turn.
And speaking of family.
Your name need bell is your last name backwards -- like everybody's alleviate well.
Might we see -- -- look who the Arab world talking about.
Markets and when we started to -- -- there we realize.
We their comments that.
-- leaving jewelry was foods Luis for them the name and we just -- -- -- -- -- it backwards and it sounds very.
Very European you know very sunlight chic it's the same -- -- doing the same speak out of two was -- land.
Not a big deal yeah just some natural stone and -- Stones and because then that draws that you're holding right now and it and -- -- actually won the the town and country could do design award.
Had a couple of years back which is the Oscars of the jewelry.
So where we're very proud they are not that many people who.
Have license to -- -- from Pope comes and colts since and I happen to be one of them.
We specialize in in Barack's we specialize in and usually -- in natural -- I really believe that that that nature is not about perfect sound like people and and we tweet tweet goes like we create our people leaks.
-- each one is -- one of the kind.
Now comp Lang especially because it's much different than the items -- -- over here.
Right these look very Middle Eastern and very ancient.
What's the difference between the jury and then tell me this story behind this set here.
Well as -- said things I am I was born in Argentina.
I'm I'm from Buenos Aires then as my wife always says nobody's perfect.
Let us is -- life.
And then and when we when I immigrate to Israel that it was greedy.
It was hit pretty.
Difficult times that we went through and how was -- to myself that this would be a different way between grace immigrants to Israel and I think it.
America is one of the countries that also was BMW -- and having said that.
Every time we hired and people into the ability signs that there Wii and made sure that they will be and immigrants.
The next stage of giving back.
We had revealed and we have dedicated this school and my wife tonight -- the Ethiopian Jewish community and we do.
21 so suitcases.
And we told them to become -- Dimon says golden golden makers and and and designers.
And we paid in the stipend a monthly stipend and we made sure to.
Don't give a chance to the one that that.
Were not as.
You know bless -- maybe you NIR and and these people now -- -- their first year in this quarter and they came up with an amazing -- -- -- dying days.
Very inexpensive but so.
Beauty who sold them and and an accident.
And he's hitting a lot of the in this is part of the collection everyone has got any.
-- well I don't read on how about that but they say if there is a -- behind each and every piece that says either happiness or love.
Or peace or or have friends -- And they're very in -- sense.
Very beautiful people and and now they are about to finish their first year and we are embracing then.
As as a part of the -- family.
And we are willing to try to sell these collections worldwide the prices are between a hundred to 250 dollars.
And once within a sell those products they would be able to maintain themselves.
And pieces and sold so these things that we've built for them there is a company called -- -- area that my wife and I had.
Deal for them they own the company and what ever we'd be sold.
We maintain the next school and they would be able to bring more and more people into the com.
And so essentially any profit that they're jeweler and makes goes into their company exactly now we are owned by new.
Yeah -- villains by my wife I work for my wife and I as owner.
What it's all right please you know few minute -- we all know so but but that imaginary he's accompanied that -- -- through the Ethiopian.
And and people that are studying there and working there.
We're we're backing them up and they have to anyone right now they just he needs.
Hopefully we're gonna have.
The president of the -- giving them the diplomas at the end of this month which is very.
Emotion in the -- very exciting.
In Jerusalem you're invited.
I've never been to Israel and when he's sued.
And and then then.
And then the second year's start so bad just at the end of the mid November with 35 students -- What happens if it grows too big and you can't stand it that's kind of you know something I hate I said the who horn -- my -- to fuel their weeks ago that I believe.
That one day these company we'd be.
Bigger than the -- And when that day will come I hope that this company would remember where they -- because I really truly believe that there is a wonderful story behind these.
Product and did people are wonderful -- and everyone can afford to buy a piece of -- -- for a 10200 dollars.
And and he's got -- growth within levels that we -- hoping to.
You know what he said.
It's an example for us.
Then did the best ones.
Who really narrow and it'll be -- gaps between.
Between people that create unique to reach out.
-- and the ones that have made if anything I could have made it.
Mean Israel is is that as an immigrant from Argentina.
You can -- be surprised if not a lot of trends on the show and one trend is something -- slow fashion.
It's when people are looking for something -- and are looking for a story behind a product that's and they're willing to pay for that story if that product brings them.
-- this week one of the things that we really.
So in the last few years people don't buy jewelry anymore they -- to buy this story they need to see.
Who that person is behind the company that like to know the story of the company they like to know what to giving back.
You know in Disney says sometimes you forget.
And bad about about the purpose of the -- -- it's not only about two and the bottom lines in the profits it's about the people around you.
It's about what to be going back to society and and I think that.
Modestly speaking we are raising the flag that who would like there is -- fully realized making the same kind of an idea.
Okay I'm really quickly.
I know this is.
Luxury jewelry it's real children who won and the -- right now is say custom -- -- get a court snap plus forty bucks having complete.
There's no competition there is a market for every there's a market for their leaders in the -- -- as -- -- for -- got it I think immediately he felt Hillary design.
Thank you so much for coming on thank you and bring our said we're gonna go to break now and will be back with Marley -- there.
You know this is the Hollywood pours forth according to like 40% of your business now -- is still pretty good pretty woman -- -- My life he's much -- And he's liking you today she -- that she's pretty and that's enough.
Other -- gonna tell us that had a really -- about your business in the in the final moments of the back.
We're back -- small business center Wednesday.
Finally majors joining us you've been very successful event planning company in the party got to -- you know a thing or two or three -- about being successful in running and a succeeding with a small business yes nutrition tips for that says we are heading into this.
We are and this holiday season and Ryan and you know we're only -- the -- for the fourth quarter is slate.
It's prime time.
It's Brian any companies they can do.
Almost half of their business in the final three months of the year right whereas some snacks is that -- in the home stretch.
But it -- he did you hear that number but if your small business during class and working hard all year I don't know I can do it what he's thinking if people.
To say you can really boost your numbers in this.
But I'm wolf first of all don't panic has seen is I see the Halloween decorations come out -- -- -- my guys have got to make my numbers of the first thing is to really say.
How by how my comparing my budget numbers to where -- today spend more than I thought I was going to and how -- my revenue coming and so that's the first test.
The second set is just your goals in general did you have a goal of being in three national magazines and how's that going because again this is really the homestretch C wanna make sure that you give it your the last final push.
For anything whether their financial goals or just personal goals that you've got for your business.
The third thing is you really want to see where you are with your projects did you decide to launch a new products did you decide to expand into a market.
And then you want to -- really evaluate how it works because sometimes -- -- we get so focused on.
Setting the goals and then trying to achieve them that we don't really say -- -- are they working.
You know how how is it working at the F thing I want to launch a new product but.
Is it profitable and my spending more time than I thought I would.
The fourth point relates to that it's about course correcting so again -- in the fourth quarter so we might have to course correcting you might say listen.
I'm not gonna hit my target C might not -- revenue numbers so what does that mean to you to cut back on your expenses how is that gonna work.
And then the last point it's just really to ask for help I can't emphasize this enough he mentioned at the top that I have my own business and and been an entrepreneur -- twenty years.
And the one thing that I wish I had learned so much earlier on is to ask for help.
Even not the fourth quarter and -- create -- master -- group go to other business owners and -- can listen.
I've got to really read about myself in this last -- what can I didn't give any referrals that you can lead me to -- -- -- any new vendors that I should try out really trying to get the word out -- but it's so much easier when you asked for help then you're not an alone but when you're thinking about all of these -- -- -- great -- -- -- in the fourth quarter regulate.
I think it's too late at all sometimes I mean let's face it a lot of us do really well under pressure.
When you're under pressure is when you perform when you have to hit a sales number I mean that's when I start dialing for dollars so -- Think about it you know start.
Following up with everybody handling ten starts sending those email start saying you know if you have to -- -- lunch and dinner breakfast lunch and -- -- -- -- -- -- -- your client.
And things happen at the last minute so even me as an event planner you know obviously we do a lot of business in the fourth quarter.
But the nice thing is people do you still sometimes plan last minute events and I remember -- thought I'm not gonna reach out to that customer because.
I'm sure -- party got something bucks and they didn't and they didn't and then guess what I got a nice chunk of business and it was but it was kind of cathartic -- just push push hard at the end -- -- will be amazing how you can see yourself over the finish -- can talk some more about what he should scale back -- changer for us sir what are the science and what.
One that's maybe too risky -- well I think course correcting is so important and I think what's risky is not -- evaluating really where you are and and taking a critical I think sometimes.
We get so tied to what we set out to accomplish that -- don't really focus on whether it's working or not.
And the other thing too is if you've budgeted a certain dollar amount or -- -- number of man hours for particular project.
What you want to say is OK listen I might.
Totally over the budget -- if you are -- and you've really got it's really going along the right way that's fine but if it isn't then start to scale back and I think that's something.
That I learned too late is just pull back faster and if something isn't working it's okay take your -- out of -- this is business.
Of course correct singer and if -- need to cut cut hours cut staff cut.
Do what you need to do instead of waiting maybe it's gonna get better maybe it's gonna get better but a lot of small businesses and I think -- -- -- -- four passes Hillary.
Company you know he says everyone is handling -- hundred people that -- -- -- as families a lot of small businesses have that relationship with their workers and they don't really want to cut them especially -- not I am absolutely.
And it's and the thing is though is that they -- my employees and my vendors every else are my family as well but the most important thing I think.
The exit the activity after remember who Wear those kids a chance to put through college and sometimes you have to make a sound business decisions and I'm not saying.
You know the week before the holidays come start accident happened yourself of course that the last thing you want to -- But I am saying that she do you want to.
To look at your business and sometimes and then as non emotional when it's possible news and business business is business and that's not to say that she -- to the day before Thanksgiving it is to say you need to do what -- numbers tell you know next month you're gonna share some of your secrets at a special event tell us about that.
Well -- -- -- -- share son and I've got had -- -- fabulous event in Atlanta called and censored that idea for events industry professionals and it's all about the businesses that planning really and it's all about how.
You get so focused on our passion and we get so focused on like what we left to do that we forget to really focus on the business aspect of it that's November 5 to -- an event.
-- -- -- seven and how alana in holly and I think I mean yeah I don't think it ever got the keyboards.
My only major and thank you so much for coming on we'll show your.
Your book but are you making any money -- a great place.
Question that we don't need to keep asking ourselves.
Here let's say if you're -- major MA JC HER dot com -- your papers this same issue a nice you know well I've got to have a little party plan I have.
Definitely a plan or something else think he's so much for it for joining us say they're having me.
Let's head out to -- eight cap now joining us via Skype the founder and CEO of -- net dot com -- nine.
Hi -- -- I'm good at what court net.
Clark had dot com -- the document filing service and we how.
Small business owners entrepreneurs artists are businesses whether it -- incorporating a business forming analyses are simply if they want -- have -- as a sole proprietorship or partnership by firing ADV eighteen is -- -- fictitious doesn't -- registration.
And we're talking about today a lot of people set -- the inside ventures these little side businesses where they can bring in a little bit of money here in there as they wage hike.
You might think -- being very entrepreneurial but it's not believe legal.
So yeah I know if our side business.
Can get past the higher us.
So -- in today's top economic climate as you know you know we're trying to make ends meet and a lot of people aren't.
Taking psych projects in addition to their nine to five jobs and really -- you know you want that you want to make sure that you're keeping the business legal if the IRS is gonna look at that business as an actual business she and basically according to the IRS they apply what is clogging up the business isn't going to be making up costs and it.
Three out of the five -- -- that it's in business or for most entrepreneurs within the first year.
Then you know they're gonna consider that casual contact a business and if you're making an income you get after it fourteen times and you know if you are going to -- losses -- obviously you want to be able to deduct those losses.
One of the tips that you suggest for making sure your side is legal is forming an LLC or incorporating can you go through that -- -- real fast.
So I can you know the IRS and if I subjective standard and when I got things that they look at if they want to make sure that your casual projects -- here trying to you know prove that it's an actual business.
They -- -- seeds are you actually you know conducting business under -- different is this change.
And have you formalize the business as a business structure -- so one of the tips that I recommend is.
You know if you're ready to take the lead to incorporating the business or -- you know -- -- actually -- nose fast and you know formalizing the business I as a corporation are not -- the benefits it satisfaction.
By incorporating our farming in our C.
I -- you're separating your personal assets from the assets of the business and god forbid if you're -- sit down the line.
Then you know to third parties can not go out your personal assets such as your.
House your heart your personal operating your savings account and cash and you liabilities.
You know -- strictly limited to the liabilities -- -- -- -- -- -- I warm and -- say.
We have pharma now Aussie and you know we recommend any Al -- because before I -- -- happening I think I've job.
You know DL LC you know provides them with the liability -- -- and but minimal paperwork.
-- -- -- -- -- Well we actually corporate dot com cannot provide that service for as little as 49 dollars -- -- seats.
So it's really simple he just come onto our website at www.
Court -- dot com.
Literally sell out a few questions and within a couple of minutes speaking go ahead and process the paperwork -- you.
And your happier having our C tear your door anywhere from five to ten business days -- what's.
Next step then is it registering your business -- -- getting your federal tax ID number.
Yes actually you know for those individuals -- -- who are not ready to you know take -- -- to actually formalizing.
The business into an entity such as a corporation are now -- -- We simply recommend them to at least the register fictitious business name or also called eight doing business -- -- range this lake.
They're actually doing business as I'm -- as separate mean I didn't their own legal name and again resume says without firing at swap.
Setting up a fictitious name sound so.
It's actually pretty simple people.
Nellie a -- founder and CEO -- net dot com thank you for your accounting.
And other insights.
And I -- and we can -- an article on all of this on national dot com.
Think he -- so much selling nice tila thanks to see you.
-- it's a pleasure to be back thank you.
Thank you everybody for joining us on this Wednesday edition I'm not at foxnews.com.
Live in the small business center online cement -- at some -- line we'll see you back here on middle.
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