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More more children want -- ipads and iphones under the tree so what does that do to the site up traditional toys I'm thinking Bob Dole's dolls boardgames.
Join the company.
He's with -- he's -- financial.
You know given those traditional toys and longer they off fading fast -- -- market analyst -- -- trend analysts feel great.
Yeah I we see the trend moving away from toys to more gadgets we see.
-- even apple will tell you that their biggest market for the iPod Touch is not adults it's children.
Right it's -- giving it to their children right and you know -- I have a child in you know if he doesn't have an iPad he's got plenty of friends that to hold as it he's eight he's eight and get monsoon.
Yes he is he has of course that you have to bring out those that it was a better you do know yeah -- naturally right and valued at his cousins have -- this is an interesting story that I have last week and my my nephew well he was he got a toy actually went to the store bought it -- a transformer thing but.
He did not have put it together so he looked at a video on his iPad to -- all.
Those kind of brings it all together a little bit.
I think that's the worst thing in the war.
Although there's nothing wrong that I don't know I'm just an interest in the trend via look at this for second I've got a picture this isn't -- -- flow and and I don't toy.
I don't look to the my -- -- that.
That that is an iPhone in the mid is that correct everybody that's it is an iPhone or iPad iPhone iPhone in the middle and it looks -- fifteen -- written.
Supplied by a -- make up on the outside of this thing.
I mean that's what talk companies do these -- -- provide add on this front.
Yeah is it potty training proof I don't know hook up that is well it's important to your -- god I don't think yeah that's that's.
-- seems to be extremely of course you -- -- protected and I think you know we've seen a lot of adults use.
Those gadgets as a you know quick -- -- entertainment child -- -- us.
By the way to predict what -- -- -- picture up again because I believe what the child was playing witness was not the surround but the actual my phone.
There was an employee is something coming up on the screen in the middle -- the price.
Yep yep yep you know listen I mean one of the great things about.
The new touch screen devices apple obviously leading and that's faces its very intuitive right how easy it is -- for a child to pick up one of those devices.
And start going through it you -- how did you figure out how to do that and.
Concern about social issues here because there's a sharing of that device move if -- was -- actual stuffed animal.
-- -- you play with someone else this year in an isolated environment and it's just you worked way to -- it.
That you -- have a roomful of kids all playing on there iPod iPad and Eduard interactive's why is Mattel's doing so well you know Mattel had a great day earnings are just full disclosure we were short Mattel going into today we just think fundamentally it's -- there's there's headwinds for this kind of a company we don't think.
And I miss you -- -- not.
You know -- we're not by itself we are not my Mattel hasn't been downgraded yesterday -- violent attacks were not by -- and we actually look at the price jump is an opportunity yet on the other side of it.
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