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Winning the presidency.
Was that -- assumed that they.
-- -- theater politics.
And it's trying to get people to come into the theater and take a look and see if they like you play appointment you have to learn to -- campaigns in one's camera.
Campaigns are made a moment that everyone remembers the difference between -- hockey mom and a pit well.
And you go again.
Where's the date December through your notes that kind of and moments they'd like to come our education.
What's the third one there to.
Tonight we take you behind C.
Typically companies -- -- last we'll show you what they don't like to talk.
So lying is okay.
When it comes to winning the presidency I'd like to think that the choices about whose ideas are better.
But when you talk to people behind the scenes they talk about bullets they're -- series of moments and that's what matters.
Remember this three Howard Dean let John Kerry in early polls but then after -- -- he tried to rally the troops.
We're gonna California and Texas that New York.
Who was no -- And people in the room said this sounded like a normal round.
We're gonna watch it it is clear that back -- it's.
But because -- make something that lead you towards the TV broadcast mediums and -- -- -- -- -- -- -- -- -- Even images -- matter more than nations this video was said to have hurt John -- This is said to have helped Bill Clinton in the 1980 Republican primary George Bush had momentum against Ronald Reagan.
And -- in that debate in New Hampshire there was a moment where Reagan looked strong.
That moment helped change the campaign.
Some you can create a read my lips.
-- -- Between a hockey mom and a pit -- lipstick.
Other ones you've got to depend on candidates -- a moment that you expect -- When you go again -- moment so far this election have been poorly phrased come -- us.
-- I like being able to fire people provide services to make up what you all back in -- the media call those gaps but often the media don't know.
When Ed -- loss -- 72 primary because he looked like he teared up defending his wife every once said candidates can't cry because that's week.
But then in 2008.
Hillary Clinton crime.
I have so many opportunities from this country she began says here actually -- and her voice cracked the world that she was a national is to want to see us fall backwards.
She showed dean humans.
-- this is very personal for me pundits noticed poor people perceive that as weakness yeah.
I think they will -- I think they should it makes her look like her campaigns in trouble that the pundits were wrong.
The day before polls showed Clinton ten points behind.
The next day she beat Obama in the New Hampshire premiere -- -- comeback that New Hampshire has just given.
Who cares about the rose eleven points in one day she showed -- authenticity and I think voters very much and where attracted to that authenticity is rare in politics and presidential campaigns the consultants -- to control everything.
This all here.
Democrat Bob Beckel is counseled hundreds of candidates it's theater of politics and is trying to get people to come into the theater and take a look.
And see if they liked your play here at Cleveland Romney campaigns preparing to play.
They're trying to get lots of people to launch the only way you can -- into the theater if it looks good.
What did you think he does right side and let's talk about a little.
Just one presidential campaign -- in the fall and general election involves 400 people.
Advance people setting up state.
My check belonged to a presidential campaign stop involves a lot of hard work most are paid to do this summer volunteers.
Anybody have any questions the planning starts days early.
We send people driving around small towns in America.
And asking people -- can we use you know.
You're doing user to industry will -- director of candidate operations for Mitt Romney looks good to -- campaign staffs try to make sure the right number of people show.
Hillary Clinton's presidential campaign was run by any sell -- stolen.
You make phone caused your local supporters you do robocalls.
Hillary's got to be here -- show up yes they even advertise in the -- Ready for the message.
And -- Mitt Romney dot com slash tickets -- -- company can do this last.
Because it's the arena is bigger than the -- that looks -- the football stadium seats about 80000 people only problem.
Romney had about a thousand people in the crowd make in the event look like a total flop its -- job to make sure that doesn't happen.
Six really talented advance people on the ground here for five days.
We actually -- kind of in that job board is not easy from the right there and that is that late night campaign success about every summer.
Every camera and you have to -- to see is campaigns -- lens of the camera.
He can't he had an August left here on the field we'll take cameras in their own and -- -- -- -- -- our -- that we set for the press and look at and make -- of the angles -- right.
And behind -- -- -- -- -- Is that they're always in perfect position for the television camera so hard for tomorrow.
Because of our cameras where we've got some and nearly 4050 foot banners you've covered buildings and -- -- and it's so it's the first thing that he lost since people see.
What differences that -- visuals matter so much campaigns -- -- and photographs of photography in any cameras need things they need might be -- sound horror.
The message stays here -- your 3000 people in Cleveland Ohio the goal is to make sure translates to as many votes as possible.
That's a -- monitors the events as they happen.
Lot of quality cables but I -- -- and signs.
That crowd underdog.
Setting up one event may take weeks and yet and may last.
Ten minutes then they do it again 1:2 in the morning will be on the road -- -- goes into a truck and it -- -- to the next site you're asleep.
I'll -- shower you smell bad.
Great when congressman Ryan -- -- -- -- -- went basically three days went out with no sleep no showers.
And always with the fear that one simple mistake even a poorly chosen image can destroy -- campaign.
Ask Michael Dukakis.
He didn't want to Wear the helmet.
I heard he is body -- tell the lead advance person he doesn't want to Wear a helmet.
He understood that that wasn't going to be -- good television shot consult Steve Murphy worked with Dukakis.
The answer came back we've arranged -- to -- -- tank they will not let you -- attack without wearing a helmet because it's unsafe.
He relented -- just stuck -- his instincts that moment turned into this commercial.
And -- he wants to be our commander in chief.
America can't afford that risk to and it's like that really work consultants think they do.
They still made about this thing.
And ran only once but was talked about so much on TV they say it changed -- whole campaign.
It was the first negative and the use the year and raw emotion.
That is our mistakes we.
Must either loved each other.
Are we -- that vote or die.
We're pretty unfair.
Be -- Mark McKinnon and worked in the bush campaign in which ran this ad showing the candidates canceling 9/11 victims.
Our president -- and -- his -- just embraced.
He was at that moment that we saw Anderson I don't care.
Come on this is the presidency your -- this music and we're supposed to vote for this guy because.
She tears off that's exactly what they did this this ad aired in Ohio in late 2004 was absolutely pivotal.
It's morning in America this and it's also -- today more men and women -- go to work than ever before our country.
-- worked for Reagan's opponent.
And I should just head -- television and mrs.
This farmer and his son and who beautiful.
And they put their hands over their hearts is like I stood up my hand -- my heart.
And the tagline is ago reelect Ronald were -- A city you -- that is linked.
And you may think that's corny humanity's -- -- but let's let's face do you think everything's -- OK but if you can get an image like that it really matters.
Ed Rollins was Reagan's campaign.
Has two kinds of arguments you make -- campaign -- as an intellectual argument and one is an emotional argument.
When Beckel ran Mondale's campaign he -- to see this Wendy's.
A lot of -- Wendy's was trying to convince people that they -- burgers at more -- -- and -- go places give you a lot less -- on a lot of -- last debate you were home watching TV with your girlfriend use.
All this there.
Soledad it is actually my girlfriend said to me you know that remind him -- heart what's he all about.
And also they clicked on that polling this is just a comment from -- -- -- -- probably liked her two month.
I didn't actually.
But there that -- in my mind something.
It makes sense that we were in the poll as we put on -- -- -- tested well so Mondale used it in a debate where's the beef.
Wendy's -- spent a hundred million dollars -- -- campaigned to give me an opening for a line.
And I want to thank him very much and that -- that made -- difference the change the -- around.
Overnight because all it he confirmed in people's minds.
Something that have been on there which was -- guy really up to your experience to do it and Hart who had been on such.
All of a sudden has to be on the defense and he doesn't handle it very well there were several things that -- didn't handle it but that's another story he was -- And we came right back -- was another -- which was the red phone.
The most awesome powerful responsibility.
In the world.
Lies in the hands -- picks up this phone again they use a motion to sell the idea that -- heartless stock and not substance.
Vote as -- the future of the world is at stake decades later it's 3 AM and your children's.
But there's a phone in the White House it's.
Hillary Clinton as consultants used the same thing.
To attack Barack Obama to.
Do you want answering the.
In this case it was Barack Obama -- -- the red phone at 3 o'clock that morning we stick Gary artists that rent for 2 o'clock.
Now up yet do we think that -- -- promise capsule today's answer more likely to be directed at Barack Obama.
What a disappointment.
Americans say we don't like these attacks -- what they do work.
In the swing states they now run all the time I ever saw it -- here and you approve this message -- Obama.
I'm Barack Obama -- Mitt Romney and I approved this message.
However most of you will see those messages you knicks blew it I'll explain why necks.
Political parties spend millions trying to persuade you to vote for their candidate.
But there's more to -- than just convincing you first -- access about whether you are worth convincing.
The whole art of politics and -- politics to target those people who -- with you.
At the beginning and leave Malone -- -- get devote.
Target those were going to be against him and don't storm up and focused everything you -- on those who persuaded and that may just be 10% of the people.
20% yet what he's got a 20% but now this year particular instrument -- so the art of finding that 10%.
Is really huge Elvis Nolan did did better than Carl wolf.
He pioneered what he called micro targeting.
And that was credited with winning the 2004 election.
He compiled reams of information about people.
If they only gone.
What magazines days will you aren't they -- we had a marker targeted voter file and which we had up to 225.
Pieces household level information about we knew what kind of car they -- Republicans today most often drive for.
How -- received.
Democrats who were like beetle and Honda Civic hybrid of mobile -- decent lead.
Even what's different TV show conservatives like dancing with the stars and modern family.
You want to had to pay cash flow of for the rest of Europe by liberals are more likely to watch law and lower third round.
Tonight -- yes it will not be even worse thing on television.
It'll be it's not stop until.
Yeah not surprised that liberals want that -- -- for example that tells -- things like.
If you want to reach an independent swing woman voter by the house who -- him.
If you want to reach a Republican leaning but less likely to vote independent swing man.
Go by the Golf Channel rove did research on blacks who might vote for bush and found many are Christians who watch these TV preachers.
Now in the name of Jesus -- thought -- -- did.
Out of my life.
So rove placed advertisements they.
In Ohio in 2000 bush got 8% of the African American vote in 2004 he got 16%.
Because -- -- able to identify.
A group of African American voters who though top.
Their history was overwhelmingly Democrat we had clues and that gave us a sense that they might be reachable.
This year consultants want to reach not just swing voters but swing voters in these ten states and you take a map of the United States and -- process.
-- -- we can't win here.
The rest of us most of us don't really count.
We live in the wrong state I live in New York State's -- votes will go to Obama.
No doubt doesn't matter what I do -- if all New York swing voters shift their votes.
If you live in Texas same deal doesn't matter who you vote for Texas will go to run.
Why campaign the other state we don't know why would start they do go there but just to raise money from rich people.
But otherwise the consultant signal for forty of fifty states this is not about a national campaign.
It's about persuaded voters in Tuesday's that's what -- Today campaign managers can't be -- numbers -- stretch.
Two steps first identify you were key voters and then.
Get them to vote the only priority today is getting people to Novo they call it geo TV.
Because there and he had a chance to go vote yes hundreds and hundreds of volunteers ten knock on their door.
You have to -- and reminded today -- -- -- today's voting day column one's own life.
And I just kind in my life today is Election Day can't just take decades they have -- You column again -- make sure you don't know where they're calling plays.
-- -- bounces one day so you have to McCain about -- get back and -- many.
You know today the phone systems automate a volunteer presses -- -- phone automatically dials the likely supporters and her name cops along with the script -- -- -- -- -- campaign called these people months before him.
This isn't your house race and I appreciate -- video encoder and -- computer kept track -- who said they'd vote for the year candidate.
Then on Election Day -- -- again to make sure they did.
You did what wonderful thank you mr.
Casey if you suspect they might not show up with a bus developments personal -- are people don't just vote in.
And now you go and pick them up and take them there yes and an art form.
When we return I'll show you how campaigns manipulate people like base.
Sometimes I feel sorry for presidential candidates I feel -- strain because.
They have to face us the media.
Look at the candidates -- You know they must be upset at questions like this he also said you -- America's most.
They rarely show anger.
He just keeps smiling and laughing after that.
Thank you thank you don't get the impression that you aroused -- anger.
Often they don't like the report.
One can only be angry with those he respects.
Candidate Mitt Romney doesn't respect the reporters who followed him when he went to a memorial site despite the -- nature of the moment US reporters shouted questions -- -- -- When and his aides told the reporters kiss my.
And repeat the message of the day.
And -- few reporters.
Conduit for their lives.
-- used for this is what they can do to carry a message to the outside of that -- -- you have.
A message of the day so that we simple minded reporters don't get confused by too many messages and -- that -- simple minded.
-- and yeah picnic at at took.
-- -- 21 century at the 96 convention Bill Clinton's had built the bridge.
22 -- built a bridge to help our parents raise their children to bill that.
Braves really Express -- -- braves braves it's red bridge some -- -- right already.
I would think it -- it would say you.
You want me to repeat myself that -- -- look like a -- yeah they do say that and a really good ones you know -- say it again it and they do.
-- We care.
A look at these reporters should complain about it you know I think you little wishes you shouldn't -- you don't like to -- you -- to vote -- two bit stay home.
But the media and the candidate they give us humans.
-- -- And so we -- Is proof.
Mitt Romney's -- -- pack of dozens of reporters and producers sometimes slightly more often by us.
The pac -- their life living in the bubble.
Nicole bushel fox lives that meant -- she's -- be -- campaign in the the around the world.
How many cities and you've been.
I don't know how many cities -- and it.
And Bennett lost to her I have definitely last cash it's not uncommon to lose track of time that day -- -- -- time zone.
But I do the wake up you don't know where you are the -- -- looks the same of the bathroom doors in the different.
It's every day Nicole in the others follow the candidates.
Videotape anything that might be interest.
When I was her -- -- for the union workers to do what she's still what you have with you.
The camera and a all the cables that you need the microphones the tripod and your personal -- Canada satellite truck in a box.
It's a tough job for reporters in the campaign -- the emotional and physical coal.
That running a presidential campaign takes on people is enormous you working eighteen hours a day seven days a -- got a candidate on the phone every -- Please call and complain about something.
He -- -- I'll shut up and get back to work it also requires having either a understanding wife or your divorced.
You know and in my case -- divorce.
If you like vegetables it's -- -- here if you like sleep and my not be for you out but it's fascinating the eighteen hour days.
And don't seem like eighteen hour days they seem like it happens like that.
The call -- just for five hours of sleep.
He's usually -- and 5 in the morning and by 6 AM.
Already received crowded up three -- four.
Emails from the campaign and give me an idea of what the messaging will be for the day the parent.
Want something new war a mistake.
I've now been fifty.
Seven states so candidate try to stick to the script for an economy that's built to last for economy.
That's built the last bill collapsed the Colson as she doesn't mind hearing the same speed again and again.
When you -- speech so well and an out.
It makes it that much easier tip pinpoint when there's something new kid that I was like your ears perk up the whole pack suddenly -- -- what was that.
You see all of us now furiously typing her -- tweeting.
Sometimes campaigns play with reporters uses for their purposes.
He gave joy and fooling the media yes but but more importantly you want to control -- campaign you wanna have your own narrative.
And your own time my running mate.
Dick Cheney before bush made this announcement.
Rove wanted to mislead the -- We had a -- -- a campaign who was who's the -- how do you know it was the leaker well because she was -- so so -- sit com vice presidential what's gonna passively.
Big secret don't tell anybody don't tell anybody but bush has decided to go witness.
Jack Danforth -- -- The media ran with the full story.
Felt sort of bad but I wasn't the one -- the media was just the guy given mr.
actually evidently flying to the guy that well and yet but normally -- -- the -- terms and well and -- ability what it does is it Intel -- -- story we want to have a story told by an evening anchor or you wanna have a story told by the candidate.
Who expresses in front of the cameras with -- few filters as possible why he made his choice for years later -- New York Post say John Kerry had picked Richard Gephardt to be his running mate.
But of course this was at stake here John Edwards.
Edwards turned out to be another -- -- state but that's another story but the media reported even -- Gephardt's campaign manager.
I called up Dick Gephardt and I sit -- I know you can't really talk about this he said it never happened.
-- I understand you have to denied to me and everybody else wasted Steve it didn't happen why wouldn't you believe it when he said so.
Emphatically there was no meeting you absolutely must keep all of this.
Conversation going on when the putative nominee so lying is okay and politics.
I'm running for office.
Lying is not okay -- -- -- an inappropriate question politicians -- -- line.
Well I'm not a crook I did not have sexual relations.
The media used to give candidates privacy.
Even keep their secrets.
They rarely pictured FDR in his wheelchair.
They kept JFK's sexual activities secret.
But now everything's game.
And that's a good thing.
Even though we reporters are some obnoxious.
And the next time I prefer you let me finish my statements before -- question.
Next are you ready for some presidential debates will show any of -- secrets behind the debates.
There you go again.
For months Mitt Romney and President Obama have attacked each other talked past each other.
But three times this fall they face each other.
Debates can make a big difference when you're never gonna have as many people watching these two candidates together in a presidential elections you've -- -- have a debate.
In the campaigns can't control the debate that we controller thing you know it's not what you do lose -- -- to get him ready.
-- sort of step in their region has just -- And you don't know it's.
Three agencies and government when I get there that are gone.
And the what's the third -- there let's one dream free skin and your campaign.
The however -- -- the commerce.
Analysts say Rick Perry was a serious contender until this today.
For getting bad and looking bad is bad in the very first TV debate Richard Nixon refused to put on -- It hurt him Nixon later said more important what can say how you look -- -- And -- campaign success over details when Ronald Reagan debated Walter Mondale Rollins and -- or the opposing campaign managers.
You remember much time we spent debating the debate although we just showed how tough how podiums are going to be.
How much -- for all the days days days -- that we that we had teams negotiate like many time where they are.
Hope you know -- in the wrong -- -- what difference would it make that the candidate what color the rule books because -- certain conditions and certain colors.
Work for certain candidates because Mondale was shorter than Reagan.
We want more distance between the two programs haven't we debated between seven I have been in ninety -- Baghdad.
The first debate -- and then Reagan's struggle.
Two thirds of the defense budget.
Pays for pay and salary.
Our pay and pension he looked a little tired you -- a little ragged as general observation is that -- just spent too much time when there.
Somebody some one year old -- tried to beat every.
Back to it and they could into his brain.
People said -- too old for the office you already are the oldest president in history in the very next debate Reagan was ready for the I will not make age an issue of this campaign I am not going to exploit.
My opponent's youth and inexperience.
Delivers that line.
And there's a impish sense of you know humor that comes -- you see the little -- and his lips and he's making fun of himself but you know he's delivered a great -- and Mondale can't help himself.
He is simultaneously laughing.
And the same time.
Just being taken.
Veteran -- -- -- -- deputy said this race is over.
Just from that yet I walked away in the Steelers.
Most people only remember one thing about the 1988 vice presidential debate.
What senator Lloyd Bentsen's senate when Dan Quayle compared his experienced -- JFK's.
Senator you're no -- coming.
Years later and debate Al Gore locked up to bush so Al Gore tries to come over be the bully it into space.
You remember the moment bush doesn't say anything he just looks at and smiles and gives them ahead wink and goes a lot.
And I believe -- That was hit it just it you know it just absolutely devastating New York.
And you watching -- yes yeah we all revert to our junior high mentality you know when when our team score and you know what most people don't know was that.
Bush had been prepared.
Judd Gregg who played the role of Al Gore in the debate crap and -- seen him pull this trick so he'd said to bush be prepared he's gonna come get in your face.
And well dismissed it at the time but sure enough it happened which raises the question how do candidates prepare.
These two debate coaches showed me.
Mark McKinnon and Brett O'Donnell -- President Bush for debates O'Donnell later -- Mitt Romney and Michelle Bachmann.
The coaches spent hours trying to replicate debate moment.
You have the candidates stand that front of a podium like this as realistic as possible you -- you want to just have a strong bearing.
Correct -- -- part of call -- a Colin Powell I mean you know he just commands opponent.
It's like this it's a -- You know making sure that.
You fill the stage more than your opponent that is the candidates practice debating -- Indians for Obama John Kerry's played rob and Rob Portman plays Obama.
You never -- videotape of this you don't even see pictures now there's been there's a reason why.
You don't want you don't want to show those vulnerable moments we don't want to give away.
Any component to our -- in the 2000 campaign when -- secretaries gave bush debate prep video.
To the gore campaign the gore campaign very smartly went right to via via.
And what happened where she went to prison for a year -- -- secret.
Pretended to be can clear and simple -- -- government you say limited government.
What Collins you're talking -- you be specific about the -- are talking about yes I -- -- cuts would you cut defense.
I would cut the fancier soft on defense and you should answer questions but under pressure it's hard I'm -- -- it back to the Clinton days my instincts to just answer the questions that -- but consultants say.
You were still answering my questions but most of the time you want to be delivering your message they sincere -- it was good.
Governor Palin answered the questions today on her term governor -- -- up.
That is not so bad because that's just a quick answer I want -- about again that might record on.
Energy she was able to.
Pivot most of the questions on two grounds that she was comfortable and handle the questions.
They kept grilling people in college -- stupid.
Why don't you think that saying colleges stupid.
Isn't your responsible remark to make.
Now for some.
People college is still at these games and tape now they're gonna make a commercial of you saying colleges to.
-- -- -- -- Knowing that one bad debate moment can wreck your campaign makes candidates very careful.
When Gerald Ford debating Jimmy Carter there was a technical glitch.
Broadcasters in Philadelphia have temporarily lost the audio.
Instead of leaving the stage to break neither candidate -- David we don't know what happens -- is much surprised by what's going on as you are.
Since one wasn't going to budge.
The other didn't -- -- they stood there like mannequins for almost half the ultimate fear is making a mistake or over the the other guy's gonna look better so.
They were frozen the first President Bush was criticized for looking at his watch too much during -- debate he looked at his -- so why it's a non verbal clue.
That says I'm I wanna get away from the situation as fast as possible and -- heard he was widely viewed as losing that debate it overran the message.
Al Gore was criticized after this debate for some.
-- -- -- -- -- there's a lot of shot -- -- of Texas.
I guess this is a major problem sources.
He looked like could -- -- he was castigated for this debate performances results next debate Al Gore went the opposite direction.
And went out of his way to be docile.
And agreed with virtually everything bush said the governor and I agree I agree with governor bush I basically agree with Dick -- embarrassing episodes like those -- white candidates practice.
A lot these discussions go on for a long hours for most candidates it is the most.
Hated part of the campaign the candidate ever get man all the time but -- media.
It's painful it's not -- the candidates every -- you know you know collapse.
The -- now but they all do because practice built confidence and a confident guy wins not the guy who has the -- quite often you know.
Confidence not competence often wins.
And so -- looks that's next.
People complain that political campaigns are -- shall.
Why don't they talk more about the important issues.
Well it's a good reason.
Neither regularly got.
Yet -- all of these get out the vote campaign.
But vote birdies please vote.
But -- everyone to vote because some people don't overlook us.
And with the Times Square showed people posters of important politicians.
Most people didn't know speaker of the house John Boehner -- is that.
I have no idea many -- know Nancy Pelosi.
On the software.
And I -- exactly.
Let's test the actual vice president.
-- Both the vice president has -- -- -- Many were better celebrities.
-- -- it's now that people are stupid but.
Most Americans spend more time thinking about other things than average amount of time that a person -- on presidential politics in the course of a campaign.
It's probably about three that may shock -- -- political junkies who watch fox but Americans spend much more time thinking about food money sex.
Politics is -- on the list.
It's a reason they keep appeal simple.
Almost there's a -- a new house Republicans running ads like this will suggest Democrats are soft on defense.
And it's Smart to be as strong debater.
We either Republicans we see the threat and we're gonna take action to protect the nation from this Democrats can't trust.
Jonathan -- research based on surveys of thousands of people.
Concluded that most of us choose our political party -- on facts and moral and which politicians seems to be like members of our -- He says conservatives doing people who worry more about foreign threat.
Liberals are more likely to access about the purity of nature.
He sort of sanctity purity ideals.
And around the environment.
My family -- I -- nineteen -- -- needs.
Writer Leonard laden says lots of research shows the sub conscious -- more than facts -- professor at Princeton.
He's gathered pairs of totals of candidates.
From dozens of congressional -- gubernatorial elections -- sold them to the people briefly and said.
Just pick who looks more confident here's how most people -- them.
And then he made a bold prediction he predicted the outcome of all those races.
Based solely on which candidate looked more competent not beautiful but more confident 70% of the time.
The more confident looking person won the election and this will look competent.
Well they were people were using their gut instinct.
For some reason candidates with more Nero angular faces is shown here are seeing is more competent.
As a face becomes rounder and more baby -- people say that person looks less countless people make instantaneous decisions based on looks looks voice posture.
Barack Obama for example better fits the angular stereotype of -- Person -- John McCain.
Mitt Romney and Obama appear about equal.
Consult with even worry about the people who stand behind the candidates.
At this Obama -- people were already seated behind the podium.
When a -- -- highlight here came on stage and got some white people to move out.
If you look at a candidate for president he's got a bunch of people -- behind him.
And I'll guarantee it happened we then have we -- and a certain number will be of a different race.
In this case the result is -- the camera now -- -- so minorities behind Obama.
The percentage of black suspenders -- a percentage of Asians.
That's what you do it ice that we just worked out there you do it well that's -- yours and yours and that's one option option.
Thinkers you know quote -- -- this work.
People have to be cynical about me because kids aren't particularly good track and it's I would -- it changed -- I'm Woodward they're -- -- big truck.
So much superficially Allen.
But for all the shallow listen to courteous of politics there is some good news that's next.
Politics is a nasty business with constant fighting like a boxing match and so it's telling that this is what to -- consultants who used to do you both serious boxers.
But wait for -- -- you have you.
And this helps and campaign instead they can be at peace is very important here's what Rollins looked like when he was getting ready for a physical -- Consultants say this prepares you for political.
If you don't have a tough skin in this business.
You -- or just forget about 100 because you will be in psychiatric unit you also need a passion for politics.
You -- -- vocal supporter Richard Nixon.
-- nine -- -- -- what kind of political freak are you this is not.
Healthy well I've always been interested in politics I was for Nixon.
And I scored a bumper stickers and I put it on the wire basket of mud on my bike and I -- it -- -- down the street were hoping to generate support for Nixon.
This worked really well until little Catholic girl across the street who is on fire for Kennedy literally pull me off my bicycle.
Put me down on the pavement SATA drive me in wailed an academy gave me -- bloody nose and -- I've never like losing political five cents his opponents often hate him.
-- Karl Rove politics wolf privately over.
-- -- Angry stuff.
And Beckel and Rollins have fought each other viciously three years and yet weirdly these tough guys came to this interview together you guys spent a career trying to kill each other's careers but your for a great country retreat toward -- -- You come to appreciate.
What the other guy your account pars have to go through every day I've -- respect I mean he kicked -- but it's reassuring that difference -- -- something good about America.
Where every few years people vote peaceably.
And politicians abide by the results.
In many other countries that's not how.
Egypt's president held office thirty years he left only when he -- it.
In Russia Putin may never leave I'll throw history most of the world -- -- -- like that.
America electing leaders who later voluntarily stepped down was a radical idea.
After George Washington served two terms king George reportedly said if George Washington gives up QB -- greatest man in the world.
Yet he did it and it happened again and again without bloodshed.
-- -- world parents get this half.
Ugliness of this year's campaign put your head feeling of -- way -- -- -- noting -- -- but it's good to remember that our assist with all its current bill.
Has worked better than so many alternatives.
At least try to economic engine arrangements but in the end we shake hands and under the result.
So whatever happens this year the making of an American president is a pretty wonderful thing.
That's our show for tonight I'm John Stossel thanks for watching and.
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