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34-Year-Old Restaurant Gets a Facelift

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  • Description

    Mimi's president Mark Mears breaks down the business’s new growth plan.

  • Duration 2:23
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And I think you Nicole.

My next guests businesses over 34 years old and now undergoing a face -- to create a mid life.

Crisis to treat one.

The revamp was -- -- -- mean he's the Italian restaurant chain owned by publicly held Bob Evans Farms joining us now for small business big ideas mark -- President of -- Smart why the change and look and other small businesses learn from that.

Well first Dennis everybody has to reinvent themselves and as you mentioned -- 34 year old restaurant chain based in Orange County owned by Bob Evans Farms and it's time for us.

To -- revolution we call -- our French revolution brand re image program and is designed to take us back to our roots essentially.

We are French inspired concept that is trying to become more relevant more contemporary for the way guests want to -- today.

And we live in the Food Network culture where people want more urban -- -- they don't just -- meal and with our new French bakery gourmet coffee.

Expanded carry out and -- goes section we created a store within a store concepts of -- can -- the way they wanna eat today.

Not only a full service dining occasion but on the -- Right you've got to sit down restaurant you got kind of a Starbucks style grab and going over the fast -- food as well are you doing this because people are going to restaurants -- more are you doing because people are going to restaurants to eat less.

Well it's it's actually we all know what the economy is doing and people are either cutting back on the dining occasions they're eating at home or they're going to the -- places maybe more often.

Or less -- But really what we're finding is they will always find time to go to their favorites.

Our idea it Mimi is is to create this bakery cafe in vitro we're providing more in different ways for our guests to find what they love -- -- -- Yeah let's -- kneipher look at footage of it do you ever wanna actually do little -- often do some cafe -- or without the sit down mean these are just let him stay on their own.

You know that's a great.

Concept that were actually looking into this notion of -- trading a restaurant portfolio.

Where we have full service sit down with our.

Mean needs bakery cafe and be stroke and then maybe at some point in the future.

We -- look at bakery cafe you know bakery cafe is the fastest growing restaurant segment in terms of both sales and unit growth.

And we believe with our world famous -- muffins.

It's a natural extension for us to want to move in that direction it's because we love carves thanks for being -- us mark -- -- good luck with the redesign.

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