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Link between 'Rotten Tomato' reviews & box office success?

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    Matt Atchity says 'tomato meter' scores play a huge role in how a movie does at the box office

  • Duration 4:42
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I take a look at -- -- to do this weekend -- gonna -- in a movie sort of rotten tomatoes.

Mad -- I'm terrible at the next day at -- has it OK I saw a movie I thought it was horrid.

Master.

A lot like the master you liked about lack of mascara David's and so forget us what of the tomatoes give rotten tomatoes most the critics like it 86% on the predator.

-- the critics really like this from now.

He did really split people because some people the ones that didn't like it were really confused and -- ho -- I'm -- hear that from the audience some of the audience you know a lot of -- regular people who go and see you like of the northern and I wanted to throw -- I think explain to me that that that -- tomato -- the rotten -- how this works and how are predicts box office success welts.

We run a percentage of positive reviews for any given movie so for instance 86% of the critics that we polled so that they like the master I know that you do like it but.

And a lot of people that I know didn't particularly care for but 86% of the critics liked it now for movie gets.

Over 60% on our tomato meter we -- fractionally gets under sixty we caught -- If it's above semi 5% with a minute minimum of forty reviews.

We caught certified fresh morning actually make a little awards and let -- -- the inputs of the reviews as it is average folk like Miller and -- little critic concessional critics of professional critics that we vetted and invited to participate Arcsight.

And you know it it's people like Roger Ebert ads.

James pardon Alley -- Richard Roeper and professional -- from around the country.

Around the world in some cases we've got credit from great Britain and from Australia.

You know -- you from Europe but it's it's really a look at what all of the rational critics are saying.

Now where that's up to box office right because you've got the top five freshest films of 2012 I think we -- we're -- hopefuls going -- that everyone can see this yet those are in the summer -- right kingdom is number one and 94% is.

-- that's a fantastic it was a good absolute Wes Anderson's latest release its own ranks.

I have a -- is but it's not on -- decided marvels the vendors now.

You're indicate you're the guy -- -- declared that it did Dark Knight rises are apparent ordinary I don't know and it's good and anti money in the overall great and they all did really well the box office -- that's not necessarily.

The top five in the box office but what we've seen is that.

Movies that do well on the tomato meter tend to get higher scores than -- higher box office that movies that are -- in the same wheel house.

So to speak -- look at something like the avengers was an adaptation aimed.

At younger people based on an existing properties could match up what battleship for its yeah right essentially so that'll sit up and -- Of those pretty -- actually stupid story but it -- -- right but stupid story yeah right really bad.

Word gets out on that people -- -- battleship -- avengers have battleship would you consider similar similar budgets similar level of effects.

Avengers makes easily twice the money the battleship -- -- -- with the avengers is I'm old enough to remember the British the BBC.

Yeah I was beginning there was a name rig director -- -- you know out the whole different I don't know item that was that terrible movies that I'd probably -- -- yet that's about that was that was -- -- demand yes definitely Rob Thomas certified freshness movie's opening weekend October.

Those 2011 -- October 11.

This weekend what's going on.

-- which is the latest film from Ben Affleck who -- that is let's be terrific had a he's starring in this elected -- -- -- but he's turned into quite the director who range he's got an incident in a week with a review of gone baby gone.

Which was his first film as a director and and the town which was and Boston a lot of people like.

This when everybody seems to love so far below the audience that has had a -- -- -- and the critics that in 93% on the -- read it yet citizens in this seven psychopaths is is about a newsroom graph here television news at temasek about.

This is story -- -- Sam Rockwell and Colin Farrell and Christopher Walken and they all play crazy people what's up about a lost dog -- the mafia trying to get Christopher deer hunter walk and yet know enough yet psychopath what and appropriate name but the critics like that went to 89% of its -- that's trash and we actually have a well reviewed horror -- this week and which is really -- mostly the critics don't like scary movies.

Sinister starring Ethan -- which are liking that scores in the sixties and -- that got -- data that yes OK yes animals I don't some films such a you seem to movies as its event I got -- area.

-- -- the last word rotten tomatoes dot com and if I'm trying to choose assumption -- -- the critics I would also guess.

If you really want to see a particular movie -- see that movie.

But at least know -- -- getting into at least know what to expect.

And I will say this if you're going to go see the masters save your money.

Ha ha ha I don't think -- what's gonna get all of the Academy Awards none other Largo is gonna get the -- -- is probably gonna get them.

OK all right I think that wraps it up appreciate your being here -- -- -- rotten tomatoes dot com and I think are we done.