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Trae Bodge of RetailMeNot.com on how retailers are responding to early holiday shopping trends
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-- are you ready for holiday shopping apparently -- great many Americans are already doing that.
Joining us live to this of the -- all of this is up tray of food Jeff that I say that correctly -- It's actually vibes but I apologize looks appear as I don't know I can't get my name right -- Now this I'm going to definitely -- there's a new term -- that.
I guess is it be that -- retail me not dot com which is where your from.
Calling -- total October November December -- said.
October November December -- -- of them December level what does it mean.
Well we -- the term because we conducted a survey with the -- and we found that 40% of consumers.
I intend to start their holiday shopping prior to November which is going to create any long -- shopping period from October through the holidays.
Where we project that consumers are going to -- clamoring for Black Friday where the deals every single day.
Every single day okay before -- going there -- we have a full screen to give people an idea of what's at stake here in 2010.
Holiday shopping.
Totaled approximately what 533000002011563.
Billion.
They do you have any figures as to what's at stake in 2012 will we could we possibly top 600 billion.
Well National Retail Federation is estimating that it's gonna jump only 4% with -- as you know only really accounts for inflation and so it's going to be pretty flat up against last year.
So is so if it.
Retailers are rather shoppers are expecting Black Friday deals every day as of now I mean we could probably go back into September they were probably expecting that.
This seems to me is it's gonna be bad news if you're trying to sell stuff the retailers are gonna have a hard time or they not as it's good for them.
Well because -- flat against next year they're expecting basically what they had last year however because shoppers are shopping so early.
Retailers will definitely be clamoring to get a piece of that pie you that 40% they're starting to shop now so retailers are responding.
By offering great deals this early in the holiday season offering deals we also -- -- bringing back -- more and more retailers making their lay away programs a little bit easier I don't Wal-Mart and Sears they've launched lay away programs and actually.
Remove some of the restrictions Toys 'R' Us even at -- -- is that accurate.
That is accurate I was interested to learn that as well and in -- -- that they war.
Waving the -- away fees and you know your person who does not have a credit card but is looking to kind of spread your holiday expenses across a couple of minds.
An early -- -- with a -- lay away -- and there's no interest to pay off overlay away is actually a great way to budget during the holiday season.
And then lured him and Eddie was reporting this morning on Fox Business Network that Best Buy is -- gonna match prices for instance if you go -- get new gizmo at Best Buy.
But an online.
Retailer has a cheaper price they'll match the online price.
I would see more of that because I know a lot of people go in and they look at the president -- the item at the -- brick and mortar store within legal -- likes its little cheaper.
Yes we're definitely going to be seeing a lot of price matching obviously brick and mortar needs to do everything they can to -- the consumer into the store.
-- the price matching in the -- where two of the things that are available.
Toys 'R' Us is actually -- they've just released -- hot toy less than.
And they have a Q -- code system wearing here in the store and you wish to purchase one of those hot toys you can just scanned the Q are -- order it automatically on your phone.
And it -- for free to your home so these are just ways its stores are trying to incentivize the customer to go into the store and shop around.
And then you know conversely.
I'm on the web will be seeing a lot of free shipping and a lot of free return so everyone's just gonna be putting as many things out they're -- cents.
-- -- customer base in addition to that is there anything else that we're seeing to get us -- our you know -- with our money.
And the other president -- Those things I've learned about most recently but I think as we go further into October we're gonna see a lot of innovative idea -- -- JC -- during back to school offered free haircuts for kids.
And that drew a lot of consumers into the -- to do their back to school shopping so -- expect other things like that to be happening.
I and his personal opinion what are the items ago for now is opposed to later I would imagine an iPhone 5 is off the list is -- even get along but NATO -- Yeah well in an apple is that they're not so great about offering deep discounts but we do see that they're going to be offering deep discounts arrived -- rounds Black Friday and Cyber Monday.
But to answer your question about right now.
Because all of this early shopping shopping is happening I would definitely recommend people get on to by the by the hot toys of the season because it's possible that they might sell out very early.
And then in addition around this time of the year appliances and home to -- our -- very had very heavily dig deeply discounted.
So if you're going to be entertaining for the holidays now was a great time to get those items as well.
That is Warren you know an appliance for a holiday -- new stove or an irony is gonna get to clobbered.
-- -- -- -- -- just -- you get a deal but don't be put in a -- on there right.
Absolutely well -- your agitating for the holidays that -- -- -- new -- it's a good time to get it under the terms of gas apparel is heavily discounted as well right now so if you've got that someone -- is looking for something specific in apparel.
It's a great time to buy that item to -- -- some of the deals that you have on retail me not dot com.
We -- really good deals right now from Macy's are offering several different kinds of deals I also saw some discounts for Sierras as well.
And Children's Place we're seeing lots of Halloween deals right now is well.
I'm for target Children's Place again so now is really good time to shop especially with -- big box retailers.
All right and last question for you I realize -- all building up towards the holiday rush Chanukah and Christmas.
But won't -- be even better deals after the fact should have or should we hold out till January and maybe do what is that the Europeans exchange gifts and in January and Spain it's the three can't take your -- so.
I should we wait.
Well let me that -- we were selling -- this we're celebrating the holidays in December so I would definitely advise consumers to shop before that and and again -- you were gonna be seeing great deals throughout this holiday shopping season and Black Friday and Cyber Monday or not gone forever I mean electronics will -- be deeply discounted around that time.
Cameras and laptops in particular she can hold out for those items -- I would advice -- consumers that if there's something when you listen you see it now and you see a great deal he should definitely grab it because you may not see a deeper discount -- -- and I lied and I said last question I just have to make sure I heard you correctly Apple's going to have discounts closer to the end of the holiday shopping season.
Out full disk that's what I heard Black Friday and cyber Monday's let's keep our eyes filled -- -- investor -- I'll let all of you do it because some I was gonna get a new iMac all right I don't know right.
Say anything you want a part way that he last words of -- I'm.
I just want to advise consumers do -- due diligence before you buy something never -- price at face value do you know use comparison shopping sites like red laser.
Used we tell me not -- to look for coupons because you can always save on some things so it takes just an extra minutes -- take back time and say this well.
And that and the web -- -- -- shout out for you guys here's retail me not dot com you can go there and you can see save 20%.
For twenty dollars off 45 dollars off in stores who don't want -- trade.
We appreciate your being with us have a great weekend.
Thanks for having me -- I take a look -- -- some to do that.
