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Fast-Food Restaurant Success

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  • Description

    Sun Holdings CEO Guillermo Perales on the company’s expanding franchise holdings.

  • Duration 4:28
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-- delaying expansion because of a slowing economy but -- business owner managed to double should I say supersize his company this year.

And become one of the largest -- -- king franchise.

Operators joining us now on -- Fox Business exclusive interview is here -- -- CEO.

-- sonic holdings.

The numbers Guillermo are staggering do you have added so many stores in a single year what has been the driver I assume you would never do that unless -- you felt.

That you're buying low but the prices were cheap or that there was real demand or possibility of -- combination of vote which isn't.

-- -- -- Q for the opportunities -- and I think -- a combination of both I mean we've been growing aggressively for fifteen years.

Hi and where we're we're very persistent done Hyundai I think after a Wahlberg can decided to -- was -- -- -- To -- the Orlando market done frost plus a huge report Toni T though it could double our size.

It's a great market dot -- we decided to jump -- right away and I mean they we've gotten an -- the next day they had -- thoughts on and we wanted to move forward.

Care about one -- here about -- strategy you wrote a lot of restaurants.

Today's Citi instead of restaurants in a lot of -- a lot of cities in other words.

You do you kinda saturate a market what's the reasoning behind that.

But what well usually -- controlled the CDU you gotten sick you're on pricing your own marketing strategies.

Hey you're on anybody say sure -- half all the guys kind of and I shouldn't -- -- Hey you can there be more aggressive on marketing and -- in the you can use on and you you've gotten and AA we the consumer I guess say.

And the consumers better all because you have the friend.

Fair price thinks I'm I'm different company says there's still Time -- things that we don't -- -- I mean we've basically east.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Local market same pricing same promotion you're not just a Burger King guy you also own don't talk shows and pop buys and Denny's.

You are just up that precious few franchisees superstar here what is this real secret to your success especially during a tough economic time that we're dealing with.

Well you know I think it'd be great advantage will be enough trying to -- we reliable confront your source sun hung on their markings try to use.

So while we do we're just our great operator we just for the rules.

We are always trying to be older I mean these you were brought revealed over -- -- -- stores.

We tried to buy the land there half a construction company building all the time so.

And we're just on -- -- -- -- -- -- And it.

Like to -- on and I think it's a great way to provide gilts should you ever -- -- Guillermo.

When you opened your first one in Golden -- years and years ago that you would be.

So gigantic and it is sort of not only but America as the but in America story.

-- -- reach back to that time where you were probably struggling with your single restaurant at one point what got you from out there to here.

-- in the -- Indiana and I -- -- I always -- -- you only have one restaurant -- little longer we try we -- his BA don't we've begun with one store.

We opened -- right -- to get the four.

How we cannot -- a mediocre store Arnold -- store -- so far we were you surviving saw that's why he we decided to expand that I'm girl more of because -- EU need to -- a reference to really make money -- Guillermo village he got thirty seconds I wanna ask -- the impact of the new health -- law -- business.

What kind of impact does that have as you look forward on hiring and specifically the job situation.

Well not -- -- frank -- -- industry's concern obviously I mean.

We my day to reduce the hours to thirty hours saw a -- Okay.

I saw -- of the it consequences is gonna be that there will -- on lot more part time employees so that's what.

On what I hear everybody's always so we communicate a lot -- profit per employee is very small.

Hi I'm on how we just have to be there is -- how we can keep that small profit per employee.

Yellow per -- -- thank you so much for joining us the CEO -- holdings.

Of course both -- being one of many.

Restaurants that you oversee gamma thank you so much appreciate it thanks scare mama ginger whopper kind of -- -- -- -- Saturday --

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