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CafePress Political T-Shirts an Election Predictor?

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    CafePress CEO Bob Marino on the website’s political t-shirts.

  • Duration 4:59
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Press have even -- web sites hysterical -- of the funniest T shirts but.

They have turned out to be a predictor for the election it is getting people in gear for the big -- it's fifteen.

Million members.

Buy sell and designed products like T shirts signs magnets and 500 products.

So what is hot right now in election land anything related.

To President Obama or Mitt Romney they see a very nice spike every four years and some of these products are very creative.

And profitable let's check -- -- joining us now Bob Marino is -- CEO this is a publicly traded company and -- first of all.

Fifty million members you know when you look at an average poll.

I would say is a couple of thousand or so I mean 60000 is considered a very large sampling you -- fifteen million is a sampler -- -- it an interest in predictor of what's happened in past elections.

It is listen again thank you for having me.

Was fifteen million members we have really every demographic represented.

And we have -- that supports every interest imaginable so we get to elections we have a great representation of the voting public.

Let's talk about some of your best sellers now and it's very fair and balanced -- Fox Business but we have some of their products and here at all we'll show the store other camera.

This is the President Obama T shirt that is a very big seller.

And it says underneath forward.

And here is the Romney T shirt.

2012.

It's a very dramatic pictures of them looking up into the flat got to examine this 100 under -- I believe in about our believe in America.

And that that you tell me how good a seller is something like this one that shows.

President Obama with the word twelve with the numbers 2012 and it's it's that silhouettes and the so -- did very well for years ago did it not.

It did very well and everything you're just -- there is a top seller and I wanted to know that we didn't make -- a top seller.

The fifteen million members did they allow us to socially cure rate to content.

You see we represented the designs for millions of graphic designer -- and people vote those designs up -- down in how we display them.

By buying or not buying those products and -- -- -- up for the ones that you know the electorate is really warming I'll take.

A touch out of this one -- and this is this kind of course that all twenty -- the empty chair how does this one's selling.

That's also a very big seller of course we saw a big pop in that post the convention.

As we did -- -- in sales for both candidates.

As they exited their convention and as we were saying earlier you have some 500 different products and these these just crack me up okay there are the Mitt Romney flip flops this stuff indicating that deals of that -- OK but if you -- Mitt Romney's side.

Here is they hope hot hot button at the Obama flip flop -- -- how your business is doing do you see a pop in sales when it comes to this.

Time of every four years.

So every year we have.

Politics represented about 10% over sales and then we see a lift every four years due to the presidential election on top of that.

And this year is no different were now beginning to see both candidates really inspire their base to buy more here.

Here's an up now and I want to show this 12 this one says.

Government didn't build my business I did before the play on President Obama saying you -- build up business and then there is this time.

I -- one of the 47%.

And I do look paid taxes so here comes the big question.

-- the the drum roll please it is.

Who'll -- because you have been a predictor if more T shirts sold for one president over another candidate.

That person in the past two major elections has won have -- not is that correct.

That is correct and and I think we're less of a predictor we Europe pass marketer that allows the voting public to show us who they intend to vote for through their merchandise sales and where are and we now who's ahead.

Close the presidential.

Debate the first one.

Romney has now taken the lead with 48%.

Over Obama is 43%.

Now of course those numbers don't add up to a hundred because we still has some merchandise selling for Johnson.

All -- Johnson at all that that's her.

And don't forget scary -- -- Gary Johnson teachers we didn't have what that.

Let's speaks volumes.

I've -- yeah -- -- -- -- about let me just quickly tell our viewers that one of your very best sellers has neither President Obama nor Mitt Romney on it.

It is former President Bush and we will show everybody this picture of the the T shirt it's has.

-- -- -- -- Bob thank you so much for joining us.

-- -- again Bob Marino cafe press C.

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