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Political parties spend millions trying to persuade you to vote for their candidate.
But there's more to think just convincing you first -- -- about whether you are worth convince.
The whole art of politics presidential politics particularly -- to target those people who -- with you.
At the beginning and leave Malone fatigue and devote.
Target those are going to be against -- and don't storm up and focused everything you -- on those who persuaded and that may just be 10% of the people.
20% get what you should -- a 20% but now this year particularly government separation so the art of finding that 10%.
Is really heal us Nolan did did better than Karl -- He pioneered what he called micro targeting.
And that was credited with winning the 2004 election.
He compiled reams of information about people.
If they only gone what magazines -- -- what you are they we had a marker targeted voter file and which we had up to 225.
Pieces household level information about we do what kind of car they had.
Republicans -- -- most often drive.
How it's received.
Democrats who were like beetle and Honda Civic hybrid of mobile -- Nissan -- Even what's different TV show conservatives like dancing with the stars -- modern family.
You -- had to pay cash flow for the rest of Europe by liberals are more likely to watch law and were were thirty.
Can -- TT yes it will not be even worse -- on television.
It'll -- it's not stop until.
Yeah I'm not surprised that liberals want that what difference is that the tells -- things like.
And if you want to reach an independent swing woman voter by the house -- -- -- If you want to reach a Republican leaning but less likely to vote independent swing man.
Go by the Golf Channel growth did research on blacks who might vote for bush and found many are Christians who watch these TV preachers.
Now in the name what Jesus -- Amanda's debt.
Out of my life.
So rove placed advertisements -- In Ohio in 2000 bush got 8% of the African American vote.
In 2004 he got 16%.
Because we are able to identify.
A group of African American voters who though.
Their history was overwhelmingly Democrat we had clues and that gave us a sense that they might be reachable.
This year consultants want to reach not just swing voters but.
Swing voters in these ten states and you take a map of the United States and use process.
-- -- -- -- -- -- The rest of us most of us don't really count.
We live in the wrong state I live in New York my State's -- votes will go to Obama.
No doubt doesn't matter what I do -- -- New York swing voters shift their votes.
If you live in Texas same deal doesn't matter who you vote for Texas will go to run.
Why campaign the other states we know why -- start they do go this year but just to raise money from rich people.
But otherwise the consultant signal for forty of fifty states this is not about a national campaign.
It's about -- -- voters in -- Tuesday that's what net.
Today campaign managers can't be -- numbers may stretch.
Two steps first identify you were key voters and then.
Get them to vote only priority today is getting people to Novo they call it geo TV.
Apparently -- -- if you had a chance to vote -- hundreds and hundreds of volunteers ten knock on their door.
Yet to comment -- in today's hot -- today's voting day column -- -- life.
And I just find your mind you -- today's elections.
-- just for decades they have.
Do you -- can't -- in Asia trip won't know where they're calling plays.
Uplift -- -- one day so you have to make me about it get back.
-- by -- -- you know today the phone systems automate.
A volunteer presses a button phone automatically dials the likely support and her name crops -- along with the script and it just go oh yeah.
The campaign called these people months before him.
This is Eric hello -- -- appreciate our video encoder and the computer kept track of who said they vote for their candid.
Then election -- here to make sure they did.
You did a wonderful thank you mr.
Casey if you suspect behind.
The show up with a -- -- -- -- -- personal here -- people don't just vote -- Now you go and pick them up and take them there yes and --
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