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Omega President on Dressing James Bond

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  • Description

    Omega president Stephen Urquhart on the company's 'Skyfall' James Bond watch.

  • Duration 3:00
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This transcript is automatically generated

You very much.

Well the new James Bond movies sky fall is out next month and Swiss luxury watch maker Omega has been -- -- iconic double 07 to nearly two decades now the company's president Stephen.

Joins us to talk about whether a bond.

Is a good investment I would imagine he -- things you've -- with the you've been dressing James Bond with his -- -- now since 1995 statements -- for being here.

I -- a couple media these beautiful water Harry yeah you so.

-- -- -- -- In -- move on wearing me -- who was the so called official you wanna watch this long run yes OK and then us me.

When he was firmly say he has his.

What you don't presently -- -- terror alt a semester.

So one agencies who has sometimes till the blog is gonna say -- to -- -- to watch is in the felt that from me from two -- it is unusual because that's the main one give Michelin.

Yes Daniel Craig one of the ambassadors for Omega you've had ambassadors in the pastor is -- -- -- Cindy Crawford today's poll had they pulled as much weight.

-- Daniel Craig James bombs.

But I was February denigrating James Bond because of the engines on new we have we had before with just Bosnia and the fall and -- -- -- and -- itself and ambassador James Bond.

-- -- brings a lot to the table I think as as new James Bond.

So we did the first film with him was because you know as James Bond and then we decided to have him on board as an ambassador and right.

I -- a meeting Daniel in London and he said to me those.

I'd have to do me ambassador that don't to be just endorsement.

Figure figure had wanted to do something would be so that's how we launched an obvious.

Project which is defined hospital tonight I'll be in fact with them the anniversary since Friday hospital.

Plane flies on the world to operate on young kids with his blindness and Daniel really creative vision to be part in this so he is -- -- for us.

Let me out of this evening and -- -- -- level is so much you wanna ask you but do you pay for.

Product placement in James Bond movies obvious not a part of paced and we have arrangement for a contractor -- here with just a young.

They reinvest a certain amount of money it's it's -- good money OK to promote worldwide the film during the promotional period.

Ten can least afford that they're opening -- -- and.

It's genius marketing -- the way it's a win -- cigarettes Tracy genius marketing his watch just went for 250000.

Dollars -- Chris that's right when he won the when he -- people come -- they say I -- be James Bond what does it do you bottom line I wanted the bomblets.

It's a good because -- -- -- say it's you know when you have a consistent Simitis it's always say it's it's very good that every level does not -- bottom -- this image and you know there's somebody.

Famous for doing the circle bond -- it's it's really having is that you know even even filtering down to other other sales.

Fantastic Stephen helicopter president of the make a thank you for being him and even to these fire laser beams all -- no lawyers we did that they've -- the symbolism of on the step -- notwithstanding president -- -- -- But I do much for being here I appreciate it.

A magnet school in Sokol falls under the swatch group they get it up kind of watches people -- -- and watch it.

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