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Fresh was already a multi-million-dollar business, but one move exposed it to 200M potential new customers overnight
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In 1991.
Lab glazing co founded skin care company -- which is now an international brand with over a hundred employees.
But you -- a half ago -- -- -- big boost in sales.
And recognition when 200 million more viewers were introduced to the -- Because -- lab decided to sell fresh products and QVC he's here today to talk about his experience on the shopping network.
And -- tips on how to get attention on the power house channel.
I thank you so much for coming in.
Great to be here so first off let's talk about how you decided to put brash -- QVC I mean -- -- -- high -- beauty company.
How did you decided that was the back -- Well for five years we're looking into the -- she model.
And three years ago we decided that this is probably.
The great step for us to take the large.
Additional distribution what's great about QVC's that -- pushes a lot of customers.
And it it it creates much stronger brand recognition.
You have a great opportunity to tell the story about a brand.
And reach so many people.
And you can help you existing distribution.
And create a much bigger -- -- Why did he do it sooner back.
Because it would I want to see how QVC's going to be developing their business model in in in terms of business in -- -- -- -- beauty.
And attempting to do phenomenal job doing -- they brought some great brand.
The -- the -- -- this their story.
And but if we felt that this is the right time in the right cliff -- will be there.
Do you think it's gotten more high and as time has gone on when -- at this point -- -- QVC sky's the limit.
They can bring any product.
So how would you tell another -- you know I mean obviously every small business and many small businesses would want to be -- -- Because of the obvious so what would you tell them to do.
But I think it's very important for them to make sure that they first before you start.
QVC before you go on there you go you gotta watch a lot of program.
That selling beauty and it -- -- how -- do that I think it's very very important right way to position yourself.
That in the way that you can express -- brand in the right way I mean telling the story and rightfully is going to be very important for the audience out there.
Making sure that there's a point of difference from what you've been from your brand vs other brands.
And and decide which products you want.
To introduce.
To -- to BQ she customers making sure that.
You know because it could be very very crowded.
Territory with them -- -- -- from the truth -- has appointed defense how do you differentiate your products.
Well product.
You know there are very different because.
-- of part of that made.
You in in the very particular way.
-- of our famous products for example that made in the monastery -- fit 2000 little formal others who resurrected and it's an amazing product with most incredible ingredient but there's also a great story -- It's made by hand in the monastery.
-- of -- efficacious.
And and anything that.
It's very unique to depress mobile doesn't through.
Same thing QVC -- insisted -- side of the story you think that.
You know potential customers are also kind of interest in the back story that the company.
Absolutely -- execution execution was very -- they're not and that part of it was sort of but altogether and in fresh story because press.
-- -- and traditions.
Mulder and technology -- them together make verification product.
So QVC thought that we are just different you brand invading your -- -- somebody -- -- -- -- -- -- Can you talk to me about having a spokesperson because you said it's really important to have somebody who can really talk up the -- It took I'm some spokesperson for the Brian and and and and they think.
It's very important to be authentic through a very important to.
You know be who you are you you've got to -- better -- from the hot.
People like the story you know I believe that no great product that today -- can survive without having.
The story you've got to give people a reason.
To buy the product how much should your sales increase after going on to keep EC.
That that the QVC if it takes -- little time hackers as building up their -- and you know.
What you see is that in our existing distribution channel reflects -- for our -- store if it typically immediately after the show you see in the interest on our website.
People want to know what else would.
And -- so.
Who would still defining the percentage of the increase.
But -- there's definitely.
At at an interest in the -- Levin thank you so much for coming and I really appreciate it thank you very being here.
