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Blucora CEO on Monetizing Mobile Users

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    Blucora CEO Bill Ruckelshaus on the company’s online search and tax preparation business.

  • Duration 4:00
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Internet search company -- -- transforming its business pushing beyond the search space as its stock soars nearly 50% so far this year.

But will a massive move to mobile threatened to the chorus strong search growth here at Fox Business exclusive exclusive is roughly half -- house.

Look for a CEO and president -- thank you so much for joining us.

And if people don't know what your company is its you've got -- leading Internet companies want to search.

And one is tax assistance on line.

And it you're not -- -- probably has a lot of people wondering how do you monetize.

Premier search viewers since there's been so much public interest.

And FaceBook and -- power you monetizing your search.

-- Yes so blue core owns two businesses as you mentioned.

Infospace has long been in the search market and particularly.

Assisting partners it's a network of a hundred partners.

As they would look to provide search utility and monetization for their consumers and so that's really our point of differentiation is working with partners -- -- service flexible way.

And tax act is in a different market it participates in the consumer do it yourself tax preparation software business.

And we're excited about the progress in both business.

Blue Cora has has had quite a history survive that the dot com bust.

Are kind of reinvent -- get a says several times it looks like it's.

It's sort of reinventing itself aside getting involved in a very competitive field you're you're going up against Turbo tax H&R block.

Act you've succeeded before how difficult is it to kind of redefine where the company's going.

Well certainly the Infospace.

History -- one that dates back to the mid ninety's in terms of the company forming and later going public.

And through the course of its history its own a number of different businesses all have in common characteristics however and that -- being.

New or online and digital markets.

More recently as you mentioned we acquired tax act.

And announce that earlier this year it is a wonderful business that's focused.

As we discussed in the tax preparation software business really focusing on consumer empowerment and providing tools for.

Individual tax filers to perform.

The annual right that is called tax filing and we also.

There's a component of that business that also assists paid professionals.

As they look to help individual filers.

File their taxes.

So bill that would Infospace is it safe to say that you make your money by eight people clicking on ads on your search site.

That's correct so correct not unlike the major providers excuse me.

In Google and Yahoo!.

The model is one where the revenue generating activity is defined by somebody clicking not just on a search result but -- -- search results.

So that being said this whole point is that -- moving into the mobile business because you see that as the future how are you gonna make money on that.

So what -- viewing as being an opportunity in mobile certainly that's say well documented.

Consumer trend is the prevalence of tablets and Smartphones.

And the way we see that is really more from an increment incremental.

Stand point which is there's just a greater opportunity and across a greater.

Number of touch points for consumers to interact digitally with content and information.

We want to make sure that were there with them and so in the case of Infospace.

We want to make sure that we're enabling our partners to stay in front of their consumers.

Through Smart.

Application of our search services.

On to tablets and onto Smartphones and in the case of tax -- certainly adapting the tax preparation.

Workflow and process such that consumers can seamlessly.

Prepare their tax filings both in the desktop environments as well as in mobile environment that's going to be critical.

Bill rock calls house best of luck to you bill from blue core.

Thank you very much good to see -- --

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