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Hours at home HIV test yes we talked about this a couple of months ago -- now it is hitting store shelves nationwide today in a town near you.
And the new partnership with a very high profile celebrity -- lots of buzz to today's breakthrough launched joining us now when his first.
Business television interview is Doug Michaels orasure CEO and president.
Here in my hand.
Is -- a quick which is the over the counter you just walk in buy it.
Go home to the HIV test and you -- your first not only to talk about this it's available everywhere now folks but who is your celebrity spokesperson.
Well what we're very -- and first of -- list thanks for having me on the show Christ probably thought but we're delighted -- to announce today that will be working with Magic Johnson to help us get the word out to consumers about the importance of knowing your HIV status were out with magic today tomorrow we'll be working with him through 2013 to continued -- emphasized the import.
Should -- what has does it mean that you've got to.
One of the most well known sports figures frankly it's any celebrity around everybody knows magic Johnson and that she tested many years ago.
For HIV but he's still alive and kicking today doing beautifully as a hugely successful businessman that you -- able to land him what did he say when you approached him.
-- -- magic is tremendously committed to the whole fight against HIV he's become the face of HIV to.
Most of America and to the world and so he's extremely committed to help.
Educate Americans on the importance of knowing their HIV status he represents.
What is all good about early diagnosis because you can get connected to care you can get on therapy in -- gonna live a long and healthy life but the important thing is to know your status -- early.
Know your status because these are just the people who know what in the US one point two million many others don't -- because there is the stigma attached still to this state not as much but.
Now folks you can go to Wal-Mart you could go to CVS.
Brokers many other Rite Aid as well we're all greens Rite Aid at a cost 3999.
Now remember you and -- talking about this it was closer to about seventy dollars for health care professionals like doctors etc.
Do you think that the price will be a little prohibitive.
No we you know -- we've studied the pricing point you know very carefully we think that that's an affordable price.
We're not looking to replace the good work that's being done in public health clinics are.
Doctors' offices or hospitals this is just another option for people to access.
HIV testing and and to be able to perform the test in the comfort and privacy of their own home.
Talk about your international expansion because right now it's pretty much available over the counter here in the US at some point are you working on getting -- -- to the store shelves say an African nations which HIV is a huge issue.
Well since we received FDA approval on July 3 we've had a tremendous.
Expression of interest from other countries.
Around the world and we certainly intend to capitalize on those opportunities.
Not just for the good of the company puts it.
Present this lifesaving technology into other geographies where people can take advantage.
-- business network people who watched us a couple of months ago have they'd better under stock they'd be up about 13%.
Year over year that stock has done well.
When do you expect to start to see this really add to your bottom line become accretive.
Well like you said so it's available now people can buy -- each one of those different retailers were in over 30000 stores.
The products also available on our own branded web site for a quick dot com as well as on CBS dot com and the other retailers gonna make it available.
On their dot com sites as well.
As you see -- simple about swap 3999.
Gives you perhaps some peace of mind available at your store shelves now Doug Michaels thank you so much.
Big announcement here on Fox Business it's magic Ervin Johnson is the celebrity spokesperson --