This transcript is automatically generated
Or through the California mountains.
Jeff Flock apparently is he's get a sneak peek at some technology that takes you there hey -- It is amazing a Tracy what they are doing -- treadmills these days we're at the headquarters of life fitness outside Chicago and I'll tell you take a look at this treadmill you can watch TV on the treadmill now.
They can you know play game may -- or something like that.
But here at life fitness they have developed a program.
That enables you with a big nineteen inch flat screen to actually run different runs in effect the president of the company's going through this right now.
Go ahead their Chris tell me what this is and how -- revolutionize as the business.
This is basically a computer it's a tablet computer on a piece a -- equipment in the program they're going to right now as polite skate.
These -- live courses like -- running or actually on a course itself you can just scroll through like you what I tablet.
She can move from screen to screen just like you would on your tablet.
He could do anything from TV you can you know you could set -- of course I was just running for example.
On a course in Germany we brought a -- in here to run on another course because you want somebody you can actually run.
-- look at with company stock this has been a huge growth area for Brunswick which your corporate parent.
People worldwide business.
Data technologies a -- and when your candidate you create value just like you -- in with apple and the like you -- with Google product.
-- the ability to to bring content to people that want contents so if they want their exercise equipment -- to read information from for instance the Internet.
They can go on the Internet look at in the web -- social media FaceBook Twitter.
They also have the ability to upload and download programs create their own programming which is a really great feature.
But most importantly from a technological respective.
You can watch that things that you watch it home as well you can watch television.
Yeah TV area yet so I can go to the local fox affiliate here on channel 32 here in Chicago and I can watch.
Real quick before we get away I want to throw some your competitors because that's the thing.
You feel like this -- you a leap ahead of some of your competitors absolutely it's output operating as a computer in a cloud environment.
Computer on the treadmill.
-- -- to a whole another level like fitness and a great big growth area for rob Brunswick which was in -- last year about 50% return on investment over the course of the past year.
Hey Jeff real quick and it's like all the home equipment is really popping stupidest company I can't -- to the corner on a treadmill is they seem screen on their elliptical than their bikes as well.
Yes they do this on the -- elliptical than the bikes is will you be able to Blake.
The Tour de France course actually on your home -- below watch.
This is that this is a programmer that's on the bikes is well it -- you to these courses and you move along the course he should go underwriting or running OK that's pretty cool.
Jeff black that was awesome thank you.