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Rare Look Inside Sherwin Williams Technology Center

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    FBN's Liz Claman goes inside Sherwin Williams' green technology center as the stock hits another high.

  • Duration 5:42
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-- yes stock -- is hit a new all time high 62 times this year.

That is -- -- -- -- crushing it Barclays just -- price target to 171 dollars a share raise earnings guidance for 2013.

And did you know.

This company is based in Cleveland Ohio.

Wouldn't you know Liz Claman standing -- Cleveland with more lists.

-- without the trash.

But -- on its way trolling through Cleveland short of that box means business and yes Sherwin-Williams how about that.

They're coming up in a couple of years on -- 150.

Year in business Sherwin-Williams the number one -- company America number three in the world.

Guess what they innovate all the time.

Well where at the green technology center they never let media in there because all of the big secrets are happening there on developing the best in the greatest of the latest -- but.

We've got inside in a Fox Business exclusive just -- the stock hits its 62.

All time high of the year take a look at what they're doing.

In Cleveland.

Welcome to the green technology center here at Sherwin-Williams in Cleveland this is where they come up with all of their innovative ideas so.

Why is there.

A poll of soybeans.

At this technology center company picking -- she is one of their.

Directors and top scientists here good to -- thank you for being on Fox Business CQ what does this what's going on -- the soybeans while -- you know beef.

Are on a natural product and we're very proud of -- that these are sitting here because -- in one of our latest innovations.

And what we used these four is -- solvent paints are.

Something that you know it's starting to access the markets so we use d.s to find a way to -- -- -- out and what water into our products.

But still -- performance of solvent type products so what else have to put in there.

Well the unique thing about this is we've also been able to use -- -- On TET which is polyethylene -- valley which is your basic.

Water -- So this is ground -- plastic.

From water bottles recycled and you put it in with that and you somehow makes it -- and you get a paint that by the way won the presidential green chemistry challenge award.

Is this on the market -- oh yes it absolutely is SoundBite because this is what we're all about as that's having -- -- separate parts of the question becomes.

How is -- as a business product to people want environmentally sensitive paints.

All they definitely want these types of products and it is -- -- very well.

So now coming to the polymer -- and this is really work all comes together.

This is where we're making -- the -- it really sets the properties are hate.

But it doesn't look like soybean and and have a look like a plastic bottle.

But we've got those components and you give us good property and when do you happen.

The pigments to that part of this process so this is starting he's -- this is -- we take this.

And then we add our pavement and some other additives in the knowledge that -- could decide downstairs.

And what.

You see there now comes to hear what's happening here are greatly if you asked where.

Segment get added self what is in the bucket is a polymer the -- you -- upstairs and have -- slightly -- -- -- -- bottles.

We've added -- and competitive.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Something -- in other commodities creative name they -- -- actually could be part of I doubt I'll also say that down here.

How much the Sherwin-Williams spend on research and technology.

We spend.

About one point 5% of our budget which is about a 130 million dollars career for you.

And with that chunk of money to -- -- to have the freedom to just run wild and really -- -- agreement.

It does me up we released we have a balance because we we have long term projects because we have to keep our pipelines also mostly be three to five years down the road and then we also have what -- commercializing the product they're still.

A bit of -- that goes into that but those projects are -- one you know one and a half years out and wait till you guys see.

What they've come up way.

-- -- -- -- -- -- We know is we have a lot of really great innovative products area Carolyn Williams and one that we really are proud of the very integrity quality.

This is -- -- last fifteen years.

You can't penetrate the -- that we can go on walls and bridges tank cars and if someone sprays graffiti on it.

Just out of power watch it.

Also write off it works on concrete on Steve absolutely brilliant it would be very popular in New York City Hall apple.

So now we're gonna look at the finished product regulate tailpipe unhappy -- what's the point if you don't -- it.

And say hey hello letter does the exact dream of this election night how perfect is that -- -- Hey I know we were having.

But with that but this is huge business the Hollywood sign in California.

With just painted over with hundreds of gallons of Sherwin-Williams paint and how about you guys that anti graffiti paint.

How cool is that they spray paint cannot bond.

With the actual chemistry of the anti graffiti coatings and who doesn't want that I mean what city wouldn't -- Sherwin-Williams anti graffiti -- not bad innovation right here we -- -- exactly live thanks so much that was claimant Cleveland Ohio.