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Susan's gingersnaps makes money and helps cancer patients
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Laura and Susan Stachler built a gourmet cookie business during their family's darkest moments
- Duration 5:09
- Date Oct 5, 2012
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Laura and Susan Stachler built a gourmet cookie business during their family's darkest moments
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We have.
The co owners of some ginger -- Susan snaps.
Joining us hi ladies -- -- I was isn't -- I'm Laura I'm Susan OK so your mom and daughter team.
-- and you make cookies right.
We just there -- Now thinks percent economic -- cute little box skinny telling a story because it really is beautiful story -- got started.
Well about seven years ago I had a small catering company -- company.
And my husband -- and my daughter -- ended up by surprise going through chemotherapy together.
And I heard a big ginger with -- through -- so I developed what ended up being the ultimate gourmet ginger -- Cookie recipe.
Made about a hundred stamps and then system -- -- within the next day to him therapy and shared them with a lot of the patients here.
It could -- the small idea about affinity media -- And from there -- an hour and ten thousands and just met today and shipping nationwide.
I know I was reading that he thought maybe 400 would be a big day and -- -- making ten now how.
Because nothing -- today.
-- why do you do big deal yeah.
Groups that you can imagine 400 confusing to pick a few hours and now I'm.
101000 through Q for the convection oven and a nice -- -- we can going to be done about I think hours.
It says the -- -- have people helping out.
We'll started out for quite awhile and just the two most people would be -- but they feel that the flat bed with five to 600 pounds of flour and sugar diet but now we've got we've got a few extra hand for the help that -- particularly during the holiday season.
Yes so how is business now and then what do you expect as we push closer ended November rent a summer.
Well November and December is definitely the busiest time of year for us ginger -- on the quintessential holiday cookie.
So as you can imagine our gift packaging isn't perfect from forgets -- -- can imagine November December we are working almost 24 hours today.
Can't complain because it's good to be busy and -- business is booming.
Yen is good too busy and now it's it's novels and -- complain about -- but it really a good thing OK so how much is this red box here.
And then do any of your profits go to charity.
We have a variety of Conrad.
Small signature red box that we have is fifteen dollars and 32 minute okay.
And -- variety box which is very popular is 2450.
And it has he could be that -- -- and attitude the most popular gift items that we have.
And we or shine a picture before of -- different shades of the compare -- different types of ginger snaps.
We have five.
That it was flavors.
Oh and it's great to see people come in the wind picked their favorite flavors and Chris they'll always want to know what we like best as well I -- trusted as many eminent China now which ones do I have here they look like me laugh.
Flatten or even the original those are definitely odd about -- -- the original is OK RA and test and but decided that we don't know how to get rich number that's fabulous -- We got to tell you know they haven't done.
Yeah the guy that engendered a little bit of spice to it that's what people love coming back to him delicious OK tell him I'm Simon drug -- cook up and you've got my enjoyable.
-- that address peanut butter and -- what does PepsiCo and I mellow out -- our favor right now.
I come up with these different flavors.
-- that that's fine -- On the original well that's -- night.
-- landed up.
Mixing a couple of different ingredients together and double always striving for from -- perfection people love the packaging.
And like the story but we're pretty proud of that little -- -- tasting -- -- -- It you should based Susan did you have then maybe some other aspirations and then this is your job right here full -- job is this.
A couple of times not you know I.
I got I was -- -- -- for college graduation.
That kind of way.
Any sort of career -- job ambition gone off on -- but I graduated marketing communications and it kinda came into play my mom's recipes.
And I my artwork and packaging and I do all the marketing for seasons mess it definitely has become a full time job and -- career for both of us.
-- makes sense actually with their background where -- a college.
Auburn University OK what -- wonder -- story that -- is really thank you so much.
Forum for sharing it with us in the Susan karma foundation -- -- -- -- Susan snaps.
And raises funds for for cancer research -- budget analysts say raised today.
We we donate gift bags that we've -- about -- -- thousand gift bags coming back to cancer patients.
In the hospital campus centers around America during the holiday month.
Not a good time to be looked.
Left side in god we are very sensitive to people during the holidays that they remembered.
Not only -- your smile it really is thank you so much you made me -- today Laura and Susan's staff -- -- Connors easy.
That sent payless semi -- -- that's why shouldn't OK I just want her daddy got married into an in Atlanta.