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Right Microsoft catching some -- believe it on up from its most important clients that was some new Internet settings so what has Microsoft down to ruffle.
So many photos -- -- covering the story joins us now how to explain Venice actually you know the battle lines are being drawn in the next big privacy fight.
And Microsoft is a -- being big advertisers.
By siding with consumers.
Microsoft's next version of Internet Explorer out later this month and instead of tracking your every move -- -- so that advertisers can is that deal well target come -- The new version airs on the side of do not track unless you specifically changed that setting to allow -- now some be -- with brands Ford.
Coke Wal-Mart American Express are furious about it.
Close to forty marketing is exciting up protest letter delivered to Microsoft CEO Steve Ballmer this week.
The letter is high on hyperbole.
And it says Microsoft's next Internet Explorer quote.
-- drastically damage the online experience and harm consumers hurt competition and undermine American innovation.
Microsoft even come under fire from the Federal Trade Commission FTC asserting that Microsoft do not track approach basically doesn't give users a choice.
Never -- that government officials for years have been pushing to do not track option Microsoft's move also.
Wiling other industry players because they're moving out in front of a broader industry -- effort did -- -- Do not -- terms at a giant brands miffed at Microsoft they -- that company almost three billion a year in advertising.
But so far Microsoft is on ballot -- senior Microsoft exact in ad week.
Last month proclaimed quote we need -- new norm no longer should the consumers who generate the data for our industry be left out of the equation.
Actually this time Microsoft being one of the good CNN.
So could upset you biggest clients opening new entity Perry -- back -- up to date it's.
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