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Vitamix CEO Jodi Berg on the company’s sales growth despite the down economy.
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Movie lovers unite health conscious consumers are continuing to help an iconic Ohio company growth.
High -- -- maker vita mix is opening a new plant hiring and posting sales growth of more than 40% last year.
And don't count out the juice fast craze as well Jody -- is the CEO of Cleveland based vita mix.
On sprouting real success during what tough economic times and you've got a high end product.
They retail for about Ford and 600 dollars these -- -- this past business is fantastic right now.
He saw 40% it's actually going to be up about 55%.
Over last year OK we just had.
Governor and -- -- -- business roundtable saying that sentiment is horrible right now among business leaders.
We -- data guests who runs a small businesses very very down about everything.
You're not.
What's happening in your world it's different well -- not here to say that the economy isn't top.
Of course but when the economy gets difficult -- go back to stop this really important to us we go back to.
Stanley to go back to buying quality products for the value far exceeds the price has -- -- we're making good investment.
The go back to taking care of ourselves and that's what we are all about.
And I do you have really for a long time for generations been factory direct.
Factor from the factory right to the customer now you have these outfits like Amazon you have Williamson moments that are that your your partnering with in order to get the product to consumers.
How how does that work out after so many years generations really being factory direct.
Well we are -- direct because we had to educate people bid to educate people of what you -- do with whole foods and how fantastic and delicious could be if you prepared at the right way well now people get it.
The -- -- trained trend is growing.
Just an incredible rate infected just got some numbers that in the month of September 43%.
Households had a smoothie they prepared us living in their home.
And an average five point two times that's took 250 million -- these remaining -- -- -- movies but I wanna get your back and -- question about working with a group like Amazon are you ever competing with the with them as and when -- discounts because they discount pretty deeply.
-- right now the demand for people whining the -- makes is so strong that we have to be in as many doors as possible.
In the interesting thing is it's not all they did.
If there's a vita mix for US consumers a -- -- -- high end consumer and you love to -- -- you love them.
The recipes from the -- -- -- -- shop in the Williams-Sonoma and that's redefine the perfect right -- for you.
And if you're looking for the deal Amazon well then you're gonna get you're gonna get a great deal it's gonna fit him.
Quit work we're profiling the -- -- it's the hope diamond.
It's up there I mean 500 bucks for a blender -- what does it do that celebrate what do I need that person is Mike.
You know kitchen -- wells Martha Stewart says it's like velvet pioneered -- it's not -- yeah as far as performance but it also laughs than.
Unbelievably amount of time we have customers to come back.
And it actually have their -- an extra fifty years.
And we're trying to upgrade maybe you should maybe you'd -- new in the snow it's an inner family for fifty years for not given about the mean they look they're meant to last week we have no desire to -- -- -- We want it on your account -- we want to use what -- we always been and your family mean that's where this company has been and is right now why Cleveland.
Well my great grandfather pop a -- -- -- column and my grandparents came to Cleveland in 1937 for the Great Lakes exposition.
And my -- great grandfather said that the people of Cleveland or some of the hardest working most dedicated people we ever met and he is just right -- still today.
It's an incredible place to raise a family incredible -- to the company -- a business perfectly well.
An incredible place to have committee fox business network group that's right -- is not the only great success story.
We want this -- President Obama is going Friday it is of course an important battleground state.
A governor Romney's going their -- the president will be visiting Cleveland State University.
But there's been a lot of time in Ohio suddenly Cleveland be placed an even Fox Business -- -- all along Thursday Friday box business taking the show live to Cleveland.
First from the rock and roll hall of fame where I'll be joined by all the big business leaders from Jimmy has -- the brand new owner of the Cleveland Browns to James Hambrick.
The CEO of Lubrizol -- the huge chemical business.
But Warren Buffett just -- and -- should -- president of the Cleveland Indians will be joining us along with everybody -- the CEO of Cleveland play house ahead of the Cleveland clinic.
The list goes on Cleveland.
Open for business starting Thursday.
All they long Jody Berger -- -- president and CEO Jodi thank you so much -- coming up.
Thank you appreciate continued success shot.
