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Smart Car Sales Up 90% So Far This Year

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  • Description

    U.S. Smart Car Brand Manager Tracey Matura on the automaker’s sales growth.

  • Duration 4:28
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-- the major car companies have had a pretty positive 2012 so far so year to date hear the numbers sales for Ford up five point 4%.

We have General Motors up 3.4 percent -- Chrysler up 24%.

On a year over year basis.

From the near dead but those numbers.

Absolutely cannot compare to our next guest who has seen sales.

For her car company jumped 95%.

So far this year.

Tracy -- is the general manager of what Smart Brand US -- a little guys out there you know what I I just love the look at this little card you can fitted into any Manhattan parking spot so let's take a live picture where outside.

The Smart Car is sitting right there this is the 2013 that Smart rabbits and it's a convertible.

How -- look at -- that's what first.

How -- sales trending for this sales are trending very well actually Smart as one of the most customizable.

Vehicles -- can as you can see can have a break -- Robert's -- out there and brought us is basically.

Gives people the ability to customize any way they once we actually just launched that ability.

So overall as a sales are fantastic and with the brought this we expect even more you know that shot from up in our in our windows looks different camera guys trying to rob the carpet -- -- -- negativity absolutely amazing sales story.

Sales are up by a 120%.

Year over year up 95% year to date to what do you attribute.

These great numbers.

I think it's a multitude of things I think when we took over we realized that awareness of the Smart Brand was at the bottom of the -- -- -- take over from Penske took -- from -- in July of last year.

So we are at -- dead bottom when it came to awareness the good news was that they were rejecting Smart Car they just confuse this with the telephone bright and by the way new commercials out that you guys have taken their three different what is it what is the F focus when you're trying to sell the -- the guys wearing the blue shirt and can yeah you can customize the part of the color we're.

We're trying to you you know has captured those unique things about smarts and number one would -- -- drives and C -- are one spot where it's absolutely just last July.

I'm also customization you -- you know marketing -- and suit and then there's always safety and we -- -- really promote our treaty to see some self.

Which is unique in the industry and we needed to do it by way of demonstration.

-- -- look at them and I think they're so cute and it's a policy that on the west side highway and benefit.

Wait a minute what -- -- -- actor somebody didn't seeing me in their rear -- there.

It's it's an honest reaction than many people have however you have to -- -- -- the receive he's been safety behind you in the Smart Car with -- -- point one break Mercedes -- now.

Has it under control I mean that it's just incredible but also you know you look at what's happening.

The auto landscape 90%.

Decrease in.

Large car sales.

Is that gasoline prices which have not come down as much as oil itself has come down I think -- that has a lot to do that we do you see in our micro car segment that has the gas prices go up we see a spike but I I also think you see you with some younger buyers.

They're they're coming out of you're doing who's recession adulthood if you will.

They're lower.

Salaries and they don't have as much -- so they're not gonna spend as much that's hot -- isn't it I don't know I think people see there's -- behind you and then the car itself this topic that is just a big -- it's -- agreed -- -- -- ivory -- with some months paint inside is when you're all electric Smart -- coming up that'll come out in spring of next -- -- electric car sales have disappointed on and on certain levels -- mean the Nissan -- is is not -- talked to -- gone about it he said -- we just need people to.

Learn how to adapt to it it -- Tesla had had a big hit to its stock recently because they aren't selling as many.

S cars that they've really hope to at this point.

Is this just.

And a new trend in the making or.

If there really -- pay off to an electric vehicle.

I think there is -- think with any of these -- technologies you have early adopters that we'll see that the unique thing for Smart is -- Smart electric could look exactly what that thing car.

-- Smart was born to be electric twenty years ago and they they develop Smart.

So we haven't had to compromise on any of the stocks that available put the electrical and quickly that will be in spring of twenty fertility thirteen thank you so much -- and you do it -- You can do any color you like okay customized people you gotta love that tracing the Tora Smart Car America creek -- thank you so -- I.

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