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Colleen Kelly with the products consumers elected as the winners of the ‘Product of the Year’ awards
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Welcome back everybody I'm Laurin Sydney said he always -- -- -- -- shopping a not so that it grocery shopping but we'll get a little bit better coming Kelly even managing director of product of the year USA is Dana.
Help me out -- help all of us out as we navigate.
The -- -- -- that's what I'm Valerie in my mid morning and doing great great hurry to what is product of the year look product of.
Here the important thing to remember it's a consumer voted award for innovative package goods so it's it's people dislike us shoppers saying which new products are the best ones.
All right and you have some investments and I think I have some of the best ones here we had 22 winners here at this is just kind of nice little bats and they'll ask your highest ranked him.
-- I'll give or take depending on categories like every year different kind of categories pop up.
In effect this year there was a lot of oral care and you know -- including toothpaste for babies -- get them brushing up they can follow.
OK and I think you'll notice like a trend with some of the food items to the ConAgra as a pop couple the if it pops right -- the -- see you don't have to use another -- Good idea -- kind of need and then kind of the natural trend like this -- -- only four ingredients so there's milk cream sugar is just natural flavors so lot of C jumped taken out of food starting a lot of products.
It's OK still all the there's three different categories -- understand for the products right now there's kind of three big -- -- -- usually food products household and then personal care right and so did the U personal care.
Obviously it's been nice and easy nice and easy which is the nice full of hair color so it doesn't -- all over the house's -- you know if you've done that.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Both when they're advertising then also on the store shelves.
How to look for products what got voted product of the year and actually retailers are really taking notice they're trying to.
Cut down the number of products on shelves again looking for a -- here as you know -- 65.
Things of everything that PM LTV SA hello yes attacks he's kind of -- way that I think everyone can quickly.
Which everyone's trying to do to -- cut down the amount of time their shopping yeah really cut it down -- start looking for these great new innovative I don't like seven -- -- it's like okay gotta get the Rite Aid.
Kind of information it's not waterproof you don't want wanna write them write this and and it may upgrade men and then the packaging looks different Iraq -- Yeah his audience.
Five.
Consumers use the -- like this is a great shortcut for them to be able to find the great new products OK and it could also help but helpful one may be some products -- heard up.
It has because sometimes -- a lot of these products are our brand here you know like.
-- so which is kind of funny always had -- so we've all heard a soft -- but they made a bar and it's got coconut extract and it's got.
-- efforts fully -- so it's an all kind of great new product that from somebody you've heard of but it different completely different product.
So I think that's a lot of you know like optic -- Now as the -- that was in the -- used to do where they had the dentist say how they attend in the regular toothpaste now so.
Some old grant some new things like zero -- -- feeling is that this isn't great small company this is their main product this and their pet.
Product and it.
Instead of just masking odor -- -- -- Worked -- biologists and chemists to get something that come connected with odor molecules have been removed smell so it was a great thing for them to get recognition and be able -- you know kind of fight with some of the big.
Brands that.
You know -- -- kind of take in this category in the end it's great for consumers to to find something new and different now let's go back to Colgate costs that are quite so it's it's.
You knew it's it's -- we like hit Manhattan -- affect some of -- -- prior products that might have been some -- does it take away sales is that the plane well how does that affect the company you know what that's as you can probably imagine a big complicated.
Process with a lot of companies about.
All of the brands are creating the ones are supporting the ones are going to be -- I think the important thing is.
All these companies know innovation is important people want innovation they're expecting innovation.
And so I think a lot of times this is kind of the products they really are putting a lot of time energy research marketing behind to really get to consumers MIA ET's ass that this increased by having because -- Brooklyn -- yeah.
Yeah I have left yeah.
That hot it's giant that -- and and I see no really brought brought activist and yeah grace peanut butter squares so -- that's -- small favors the can -- millionaire yup can't.
I always notice that when we're gonna focus in on my candidate or sometimes they're in -- -- concern for others -- science it's under the guise of -- going to eat half of it when everyone knows you're going to -- the woman -- -- -- -- -- -- -- -- They try to force to control -- -- art.
And the committee for determining what I -- actually TN.
-- search which is one of the largest research companies in the -- does the research so where.
Not tied to any magazine -- and it's completely independent and it's survey of national shoppers that shop called least cap -- -- as the primary shoppers.
Who are aren't going and then deciding which one of these which innovation appeals to them and their intent to -- And there's a formula and that's how -- your behavior in the winner in the category ever Colleen -- -- favorite.
I always like he always kept an idea of popcorn because we could have done in the office so that have been very athletic being lost my PSP -- -- yeah.
And alienated and then -- entirety.
-- -- -- Managing director product in the near thank you so much for thank you -- on this Monday -- from the products the current -- of my clients and there's a full list of the products and product of the year USA dot com -- -- up the website there everyone can see and we're gonna be right back.
