You're watching...
Bunchball CEO, Jim Scullion on how his social gaming software startup can help your company
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Going so to speak we're gonna go out to our -- Cisco bureau had Jim Scully and he's the Chief Executive Officer of -- -- and -- Jim thank you so much for joining us today.
Thank you Robert and plan to be here -- maybe bunds falls not a household name but they thought you know if you're a fan of say you know the office and you've gone on -- website and you feel practice some of the gains -- that you a lot of these games it.
Web sites are using now to engage people is actually date modification.
This is -- industry buzz word talked to a little bit more about how you're cashing -- On game education.
Well gentrification is really not a game it's it's really about motivating.
Human behavior through the use of -- game.
Mechanics and dynamics.
Really driving.
Achievement in competition.
Three things like real time feedback our goal setting status recognition.
In the digital world.
Yeah I -- certainly when you bring in big gaming aspect to it.
If you have high scores up there or you have he has something -- trivia are something you're engaging.
They consumer the -- the user but you're also incentivize them to come back to do better next time is that to sort of the an underlying -- message there.
You have the whole purpose is to really drive more and more engagement in whatever experience -- -- -- digital online experience.
Fanning -- -- Or with your employees and partners and customers inside in enterprise.
It's really to drive more and more.
Engagement and loyalty and leveraging -- modification again.
Game mechanics and dynamics to do that.
Now and talk to -- a -- about a couple of examples image in the offices when that he hasn't done in the past.
A couple of other examples of the work and that maybe people of both sort of recognize me know I've been -- that -- I had no idea.
Dousing a party game education that I was just answering questions about you know my -- product or.
TV series.
Sure sure were we're very much.
We grew the business and the Genesis of the business was really around consumer.
Engagement -- engagement.
And we have customers like ABC USA network NBC family -- Stanley properties.
Tom but we're doing right now the MTV.
European music awards and what we're doing with them is with Viacom is.
Creating an experience online right now so that fans get involved and excited about.
The European music association awards before.
They're even launch which will be in November and so they're going online and there are basically.
Downloading video sharing contents tweeting.
And getting involved with the artists and looking capacity -- awards.
And really the goal is to really have them get involved in voting my hardest and and different artist categories so in the awards come out.
-- -- take assert the process here I mean say you know I have my own company Graco and I want to -- Use the unification to to have these more engaged you know consumers.
How do you do you work of them did they say you know just make -- forming you come up with an idea -- -- -- sort of -- worked together.
To try to integrate the product obviously to be amazed that you you -- European order if you're voting that's -- natural that sort of easy to understand where you're gonna go with that but.
What about for a product with company.
Yeah -- we're -- we're also working with many companies in the enterprise space two really motivate their employees.
To be more engaged and more productive.
And what we do is we leverage our nitro platform and nitro applications.
Which are are you know.
Very powerful solutions.
With all the game mechanics that I've been mentioning.
We deploy it in Q their digital experience.
And work with them.
To create.
Are very engaging experience that is gonna drive.
The individual to take the high value actions they want to meet their business objectives so we're leveraging technology and expertise.
We work with our customers but -- mainly we're selling.
-- software platform that is very easy to deploy -- to drive these.
Actions that we're talking about and motivate your employees partners your customers.
So how does it work for you guys have -- hire you.
Do I pay you a flat fee or -- -- say you know if you can drive you know a million people to my site.
Did you know half of the 50% retention -- Well I think hit X number of sales off of this you know and revenue do you get bonuses for that are you -- the flat fee and you're done move onto the next project.
Now we're we're right typical Silicon Valley company that's -- software as a service we have a cloud offering.
We.
I've basically charges which -- an annual subscription right.
For our customers.
-- our customers and basically they get the use of our platform or applications.
By -- paying a cent annual subscription.
So we have a very solid business model.
So anyway include updates throughout the year and so if you're working with -- TV -- V European awards next his agent working their way back to this states or.
You know with Graco I roll out here and issues next -- today is side -- another car whenever it's a you've sort of can continue and then add on to the company what you have the infrastructure in is that.
How it works.
Yeah it it's really built the whole platforms built that we can help you deploy it or you could deploy yourself Bradley.
And then we have basically an admin console that allows you.
To modify your program any time during the year and basically you're paying us the annual subscription fee.
And you have -- our product that you can actually.
I manage without our involvement.
So.
Now -- -- that you know it's really easy to use.
What about AI criticism that maybe and this is.
Manipulation and we have a -- here's says sounds like mind controlled mayhem do you and you hear these these types of critiques and -- your questions from folks.
Not now it's it's really it's all about motivating and incentivizing.
And so the fact is.
It you know there -- no mind tricks this is just what has been proven out in the gaming room for years.
And it works very effectively.
To drive the engagement the loyalty that companies want from their users or customers or partners.
There what's that number one request when you sit down what the CEO or the marketing strategist.
At a company and they say all right we want you to make this aside from -- make it the most popular thing since Angry Birds.
Well they usually have business objectives they want to -- They want their friends to be or their audience their partners and employees to be more engaged.
With the consumer facing.
Customers that we have they want their fans engaged beyond online longer.
Experience more page views down -- download -- contents.
Just be involved with the brand more and -- that's what we call engagement and loyalty.
And that's what we do we help our customers absolutely drive a great brilliant user experience you're engaged -- error.
Constituents.
But -- going the Chief Executive Officer of bonds fall thank you very much for joining us and talking about gay unification.
Here's the web site on our screen right now begin its -- fall dot com.
-- Robert you're welcome thanks again.
