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Well we -- know no one has better taste than yourself right then of course everyone likes to hold sway.
With their friends well you know we it's not -- -- -- first concept out there there's certainly a concept that is building on.
Just those principles it's all -- website.
It's an app it's called -- first yet we have the co-founder and that Chief Executive Officer Michael weeks there is joining us.
Talk a little bit about tip or step -- just as the name implies.
You know you can give your friends.
Big tip on something or may be -- you should tell them you know maybe us diplomat purple Fedora.
Thanks a greater reduction in thanks for joining us violent -- -- this is a mobile shopping game.
And this is a symbol -- -- -- game where you -- products that you like.
You -- them you once another one and you play it on your mobile phones very modern web shop.
So let's let's just take a step back then you can do it on the phone you have and -- -- for the apple devices you're also -- -- browser pretty -- it works with all the -- -- -- -- -- android -- windows you can plug in -- Blackberry even.
And I -- in you can.
Basically -- through that -- primarily through FaceBook that but that's right.
In this in this -- -- -- the way that you reach people is through your friends and and the way they reach her friends is through.
FaceBook and is built on their platforms so it's yes it's it's also FaceBook got Citi used to -- -- you connect you connect the FaceBook.
Now where the idea come from you you got together with a -- from you know it's it's elementary school the and you view -- collaborated he came up with this idea.
How did -- and how did you go from the just -- -- organized to actually you know getting it going it's.
Really a merger chief options on my end about social I was that Stanford getting a Ph.D.s.
Helping with the costs.
Where they create FaceBook applications that in the -- in the ten week class were installed by twenty million people an unprecedented.
A wave for reaching so many people in such a short on the price at such a little cost.
And -- couple got -- insights about how they're there over people how close to do that that's not just walk about going viral.
With my co founder's passion for for mobile commerce and together that certainty to protect.
With a great things about using FaceBook in -- centuries you you know who's using your product does not like -- broadcasting a commercial.
You know gearing up a football game or something where you don't know exactly who's watching you have an idea who it is but with this you could actually pull the data -- see who is logging in his registered so.
Who is using -- -- who's -- who's a typical user and how many folks are are taking part right now.
Yeah sue -- we're seeing a broad appeal process that we are initially how the hypothesis that the segment would be women and shopping the agent -- for the quarter is that like on earth.
You can tell had a -- they're they're bored very -- -- -- up.
But it turns out that men also like and then I think that that the the reason is that it Google people.
-- pacemakers as -- aspiring pacemakers and that's a very easy way to get in get feedback and start to discover what -- -- that's how you're unique and so we're really pleased to have a broad group.
We're not say exactly how many people we have but in the first month to give you a sense we've had over a million rounds.
-- skip -- there are possible.
Philosophical about about we talk about it being a game what are the rules of the game here.
The game play as a citizen -- like -- -- you don't you have to invest sway in order to make tips sue.
That's a unique concept we're trying to make sure people focus on getting the best stuff.
And they refer to sway as you get feedback from other users when -- when they when they like and how much ladies start -- You start off with the fifty sway.
And you're putting about 10% of this way and every time he took some things he -- think about.
-- more than twenty items on their first on the first go around and they start that the house possibly.
Yes catalyst -- -- I'm tipping that purple Fedora and you'd you skip it I'm losing my -- is that what happened we're losing opportunities to get -- a -- -- your item then you'll get this way and I outside and a bigger case -- -- -- thousands of -- she would get hundreds way.
From me if I'd like one of the items and about bonus points.
There are a number bonus points -- all related to trying to prove that you or are good -- and so you can.
Hurt her friends to playing get a bigger following.
There's other ways you can get bonus points it could also get bonus points just by logging in every day and getting this way from the people that have created tips for you so you have some currency to get back to them.
No one of the things that that you guys have talked about as -- -- that you know in -- stay above personal duration you can have as much sway as some of the celebrities do but.
What happens after you took something FA celebrity dating tips -- -- -- is that some kind of bonus points as well.
Absolutely because you get -- percent of of those celebrities sway so you won't be -- -- celebrity.
And by just catching the -- Of a celebrity.
Also the -- -- is inherently volatile so we have new users that come to get thousands of users just by creating good products and having the the products -- spread to my.
Delegates needed crux of the matter here.
How do you guys make your money -- and how are you partnering up with retailers -- -- -- -- -- be very valuable.
-- finally you know act need clothes maker and I know that you know Michael which there's a huge fan.
Do I wanna see him coupons or something or free free gear like device in -- -- a new pair of shoes or something.
That that that's evaporates and it's very early days our focus -- on acquiring users first and foremost however.
You wanna buy things and merchants are clamoring to participate and so what we're doing is -- -- for the can access the influencers to help.
Sparked their product introductions and get they get there.
It probably the deals are -- good Soo that's the primary way that we intend to make money.
So help they would then pay you to read the retailers are they they're -- Access so for example one.
We teller put a beautiful dress on the site 60% of women who see this happen and like it and -- then we go back and say.
Would you like -- -- -- five cents per.
Person to contact them and offer them a deal along not a -- When you sign up for the site you realize that your data will be used this way I -- this so this up front that.
Yeah that I know that if I like something you know don't mistreat it it just sporting goods then -- -- -- -- may be getting contacted by -- That's but that's right you're you're you when you raise your hands are saying we took something it -- to -- relatively recently had a thing I'd like to learn more about about that product.
All right well Michael weeks -- takes a much tip or skip is the website and we're showing here right now on the screen in.
Thanks very much -- you we'll have you back enough find out a little bit more on how this way is going -- frankly.
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