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Rovio Exec. on 'Bad Piggies'

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  • Description

    Rovio North America general manager Andrew Stalbow weighs in on the company's new game.

  • Duration 3:09
  • Date

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Let's do very well so my three -- -- -- the launching its best selling game Angry Birds -- is launching a new game play from the perspective.

Of the pigs are -- gray joins us now with -- but.

-- -- thanks so much and I think genders dollar -- GM for North America is joining us first on Fox Business from our LA bureau and and -- you know you've got to follow on to Angry Birds across to billion downloads back in -- that beauty of the game is its simplicity.

But you've got these new high powered did devices out there the iPhone five for one -- is -- is coming.

Are you trying to capitalize on this new technology -- to -- -- raise it to a new level are you sticking with the simple is better theme.

Definitely back -- he's a really important new franchise -- -- As we see entertainment shift don't touch you connected devices -- really excited to be north -- lifetimes ipads android devices and -- tonight.

Well I -- you know you in just a few hours to go to number -- but.

Casual gamers are notoriously fickle analysts out -- say that you really need something more staying power -- last two games.

Top the charts but fell out pretty quickly unlike the original a couple of Angry Birds so how much pressure is -- you guys for bad PDs.

To have that kinda staying power.

I think I think being right here there's always a lot of pressure -- us to come up with fantastic -- We think this is a really exciting one we've gone ninety levels in the gang plus fooled -- -- -- levels as well.

We -- -- multiple platforms and just like normal ripe yet titles we treat a game ads.

A service and -- put us in the -- lots of exciting updates coming.

Yeah and bigger birds as early to the -- market back in 09 -- We clearly you're writing in their coattails but forced to stand out -- a much more crowded -- world and Iowa acetone android.

Well that's there's obviously had a 700000.

-- out that we just focus on putting all brands and -- -- thus.

And we put a very very talented development team so making sure that we create a brilliant put -- I think it also helps the dots that we have a diversified set of revenue things.

So no I only always generating -- from.

Sending gangs so appetizing but we're -- -- -- consumer products that we've got a new video of this is that it's coming like -- and yet.

Site I think all of that really helps you stand out in the -- -- Yes sales reached a hundred million last year for -- -- -- -- -- -- the ad inserts the eagle and can we look for some of those in the -- -- his game.

Definitely I think -- gonna say.

I'm United States there's multiple revenue -- in the gang whether -- be sending -- gangel opportunities to buy things and again itself.

But -- -- here -- as I mentioned we put the crimes because the prime fasten.

Everything we do we treat locked up franchise -- -- so what that means if we -- see.

Can you report us we'll see -- and we'll see video coming to -- one last quick question IPO coming.

Connecticut question that's not my and that's up to the -- put -- -- -- -- -- -- Clearly clearly there's a lot of interest Anders -- there's a lot of interest let a silly that happens thank you for joining us from -- back to guys -- studio rates up from a great thanks very much.

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