Capitalizing on Hobbit film
Kevin Chou on how one game company uses the Hobbit frenzy to inspire new games
- Duration 7:18
- Date Sep 27, 2012
Kevin Chou on how one game company uses the Hobbit frenzy to inspire new games
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Welcome back Robert rarely DO foxnews.com.
Live we'd like to welcome Kevin -- co-founder and CEO of -- -- the video game company.
Joining us from our San Francisco bureau and -- thanks for joining us to talk about your time with the hot -- the trilogy coming out of course a lot of people remember The Lord of the -- about a decade ago.
Hi this new trilogy coming -- for the holidays.
Talk this person -- how did you get involved it must be intense competition to get -- to do video games for the hot it.
-- him when you take a look at the new mobile games as laws Internet social games -- not that many players that are large enough to build Q.
No work for the Time Warner and have the reputation as well as experience to really deliver on the promise of a franchise that's going to be as big as as a hobby is going to be.
And so -- we actually did not have done much competition we really went in with the strength of our.
Business and were able to really -- the Warner Bros.
and MGM theme has lost Peter Jackson and his team.
And that we had -- The only show by the way while while you're talking from my that we pulled from the Hobbits -- you -- armies of the third age is only launch this week in beta.
And for -- which is of the premium mom mobile game and the hot it kingdoms of middle warrant for web browsers is coming soon.
Who can when can we expect to launch date for that.
It's going to be closer to remove remarks there which is December -- OK and now these games are free to play a free a model if you will talk to -- out how you expect to generate revenue -- make money on these games.
Of premium model means that we basically deliver value -- the player first so -- can come in and Claire again.
Without paying fifty dollars up front like they used to on their Xbox and PlayStation.
Consoles they start playing our games that they find value in that they're having a great time -- other -- they're meeting other players in the game they're playing with their friends.
-- -- to -- -- premium experiences in these games and that's how we make money that's the company.
So -- -- I'm buying maybe new web bends or some magical powers or this the ability to extend the game longer is that where they would -- -- pay much what would come in for the players.
That's exactly right we think of these games on going service so very different from the traditional game industry and that.
Every single week every single month there's new -- there's new futures are being released.
And one of the most exciting things about this partnership -- Time Warner and and the -- it is that as the movie trilogy comes along they'll be releasing -- contents and and -- -- sneak -- from the trilogy.
And when players are playing our games over the next several years so did that timing about confident -- hit the games.
As the conference coming out from being revealed about the -- Now as we saw -- are pretty highly stylized for -- -- game of what what people are traditionally used to playing in terms of the graphics in the quality there.
Pretty expensive to create these.
It is -- these games are.
Getting closer and closer to the typical type of experiences that players are used to getting on either their PC -- consoles.
Or hand held devices you know these days hundreds of millions of people are playing games on their mobile phones -- -- how -- There's many more devices in many more ways that people are playing games today.
And -- way we've we wanna compete with the traditional expectations of what -- -- quality looks like flat and has decided especially with.
Go ahead Bob it to deliver high Fidelity didn't experience and players I think are going to be -- -- surprised by the answer.
The quarter -- -- -- progressive.
We're gonna talk is about the platforms your launching on here with the armies in the third -- and it can't we expect to see it on consoles.
At some point.
You know our business today is primarily for -- Internet connected devices so we started.
Our -- our FaceBook.
Much like other social gaming company is a few years ago.
100% of our revenues were lower on -- on FaceBook when we first order of business.
Today we're much more diversified platform are games today are played on.
I would parlor -- stopping and their digital properties congregate.
We partner with stream which is a part of -- would partner with apple and Google for their mobile devices and no -- systems.
Of these games you can expect his stands on pretty much in the Internet connected device for the consumer London right using the play -- So I'm thinking about an Xbox Live RPS three's download services on the line is that -- something you're looking at and also have you always been.
Seeking for mile away from FaceBook all right you sort of may be learning from Zynga is in a lesson from what they've been experiencing in trying to wean themselves off but that's where -- -- other players are.
-- sort of Kessler first question we we have been watching anything on console got today.
We're certainly talking to major console makers in terms of what they're doing to enable.
These premium game experiences that are living as a service on their platforms.
They haven't really enable that today we look to continue talking about making that happen that brings something like -- hot computer systems.
In terms of a second question.
Convention it looks very different from any other.
Online gaming company.
-- number of platforms that we offer games across the live service the number of partnership that we're able to break through cable we did.
A great game -- Paramount's around the half the godfather.
What we're doing -- Warner Bros.
and MGM Peter Jackson around the -- both on the web -- systemic mobile game system.
The strength of our partnerships is is very sets -- apart from an entertainment company.
That I would Kevin yes figured -- revenue numbers and -- pretty impressive a hundred million bucks in 2011 and I understand you're looking for for pretty handsome growth this year Canadian us an estimate on that and and is there an initial public offering in the offing for you.
-- our business has -- tremendous thrill whims.
-- people are playing a little girl last saw on.
Emotional dimming devices redeemable for -- serve our customer -- is more more people are.
-- -- more -- them and how -- through discover a 110 minutes services and so.
Our businesses been growing fantastically.
We expect more than 50% growth this year over our 2011 numbers.
And you know business right now as we're we're very excited that doesn't even really include what we're doing around the hobby which is coming at the very -- -- -- this year.
So not much not much about -- -- are -- piano for this year.
In terms of and not a potential IPO -- I think the public markets are.
-- a little bit wary of what's happened in -- some the competition and an online gaming space today.
We want to make sure that when we're going out -- and thinking about a public offering that we have a growth story ahead of the company that's exciting.
We have a much more diversified base of business then.
Other companies that are more dependent on us into -- -- form.
Or supplier for their business.
We wanna mission that we're learning from some -- the more challenging you know recent public story is to make sure that when we go out right -- those we're answering those questions.
Look at it as it sounds like to me that's not a long way of saying mid year considering it and let it not in the immediate future is that the bottom line.
-- -- and we're gonna go where we're ready to go -- -- he ought to come back and talk to slow a bit more when you are getting a little bit closer and and if for an update co-founder and CEO of command video game company thanks so much for joining -- -- third.