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Nellie Akalp of CorpNet.com has tips on how to avoid making critical mistakes on social media outlets
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Now we're gonna move on to another question.
Qaeda and how to use social media if you are small business and in fact even more importantly maybe how not to use it -- mean every mom and pop store you go into these days seems to have us like us on FaceBook -- Arabia a Twitter page but.
Are they being effective or is it just more noise and then cluttering up your news feed let's bring in -- -- -- she is founder and CEO of -- yeah dot com.
I -- thanks much for joining us from Westlake Village, California by Skype.
And that is the question right how do you effectively -- -- -- and more -- maybe how do you not use it -- -- you don't annoy people and they'll actually wanna do business with you.
Operate it.
-- and having me on the cell.
I'm I'm basically here as a small business -- -- you you know share my experience.
As a small business owner and how I use social media -- Of course I'm with my company court that dot com and it's been in.
Business for three years and you know we got on this social media bandwagon and the birth and when social media when it's really -- that sound.
You know I think I come from a standpoint where I can -- -- serve as a resource pretty small business owners be catfish you know trying to keep up with the 900 plus active -- You know it.
It users -- -- back in 200 million plus users on Twitter.
He had these small business owners are really merely trying to get on this social.
Media -- -- again and what's happening is that they're making a lot of mistakes along the way out okay small business -- I just wanna share send -- Axel I don't -- And yeah I know I want it doesn't just a second here which also tell our viewers here that tell you guys.
Basically your company not necessarily social media specialist company formed this company basically to help other small businesses.
Get incorporated whether there are doing limited liability company -- are different other -- you also help with corporate compliance services and supplies so.
You're coming out of from a business standpoint where you help other businesses get going so this is obviously sort of a new.
Addition to your business I take get muscles start off the you have five ways small businesses get social media wrong we'll start with the first one.
Dole you social media for the hard sell right.
So basically hear what I'm talking about is.
Even want to south amounts you know -- obviously you know a lot of small business signers.
They're using the social media as a medium to promote their you know products and services that.
Who really if you're using social media at she's south I'm not yourself it's really not that -- our hearts south split sent out it's basically about building.
At relationships.
Providing -- helpful information and -- really trust genome is serving you know building yourself.
As a trusted resource out there I -- F course you know.
What I recommend is five to 10% at your social media.
Keynote tweets and think -- can be about you know self promotional.
Stuff about your products and services that generally speaking it's not the place for hearts out what you want it -- -- is just.
IE not act as a trusted resource provide helpful information and engagement people out there and really really build yourself as -- you know and meat company wearing your providing help -- information whether it's through your lawn for your website.
And really get.
You know people to know EU and really start -- -- trust.
-- how do you and I didn't best engage custer's particularly if it's a new customer.
They've just come and to say your shop for the first or second time they saw -- like us on FaceBook they did it.
How do you -- -- keep them engaged belt just annoying them me as you said without being overly promotional obviously don't wanna do that but seriously how do you keep them engaged.
For example with our company you know I would -- -- -- -- numerous outlets weathered the nationals small business trends American Express small business open form solid -- me -- -- constantly.
You know at providing great contents out there and instead it simply sending out -- tweet that says incorporate your business online for 49 dollars or you know come to -- -- today -- say 10%.
-- not all send -- it means that.
Basically states -- you know if you want had to learn more about the differences between the different corporate structures click on this link.
-- if you are thinking about incorporating your business but really don't know whether to she is ask.
You click on this link I just posted an article on it and American Express and he can learn more crisp and clean out calling -- and it's searching and Twitter and finding -- people small business owners that maybe interest ahead.
And starting up a business and just tracking up a conversation -- How's your day going I hear you're trying to start a business like tech and business are you trying to starts -- really taking interest and not per -- All right now -- need to move on a little more quickly here but you yet you say you don't have to be everywhere you're saying.
Pick your medium -- just -- several social media sites to get on maybe you don't need to be on.
Pictures Twitter whatever all the way down the line and also don't -- -- to keep up with the big brands.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Going out and then you talk about -- really social media is free but it's not free ride like that again don't overextend yourself you talk about here.
Taught us about that you know boom staying within I guess Europe specialty are saying within an area where your most comfortable.
Absolutely -- again what I am talking talking about here is about the fact that you have to -- Take into consideration and that.
When you embark on social media and the social media bandwagon got a taking and they can being got to take into consideration the person -- is going to be managing your social media action and -- -- -- time and sweat it it's gonna transfer to money and -- the bottom line is you're gonna have to account for that so.
Me and my suggestion to any small business owner is that if you're going to get on the social media bandwagon -- you allocate time and email.
Take into account whoever is going to be you know -- making your social media.
It's and that ultimately you know well down to how much it's gonna cost and that percent to -- All right we'll know it takes so much for joining us now I have called she is a founder and CEO of -- net dot com of course.
The website is -- net dot com thanks again for joining us there via -- -- -- -- --
