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Okay we'll talk about a big -- Educational entertainment leader LeapFrog shares are up over a 136.
Per -- in the past year a trend the company hopes will carry it.
Very well into the holiday season and joining me now is John -- CEO of LeapFrog thanks for being -- of good news is you're stock is up 130% -- here.
But it's down 28%.
In the past month what went wrong what's going on there.
And nothing's going wrong which is saying it's a seasonal business them.
People are looking at what's gonna happen in the holiday season them -- real important as the way that we look at the future as the first time I came here a year ago.
-- stocks more than doubled.
We've grown faster than virtually any major company enough space.
We have some of the hottest product for this holiday season and we have great momentum -- and what shareholder I'm pretty excited about the future of the company.
-- to pick up the leap pad to that -- your next generation machine nice little tablet there for kids now one thing I'm really surprised that John.
Did you guys have not been wiped out by the Kindle fire and the iPad and now the apple wants to come with a smaller one.
Why is a dedicated educational device not getting I'll be aided by this new rise -- tablet.
What most of the tablets in the marketplace the -- this thing for adults and if a kid brought to the hot -- they would probably break.
And this has been make -- tough and needed to remember that when it comes to buying a tablet for a child.
The hot -- only -- of the equation what really changes children's life.
Lives as the content you -- it's the books -- that music has the videos.
Every single book every video every song that goes on this has either been developed or has been selected by one of our -- -- child development expense and that's what makes -- different and everybody else in the space.
No -- in your total sales in the company how much is it from the actual devices the hardware and how much of yourself -- percentage is from software and content.
Well the so -- on the business of course was growing as the most published we've put into the marketplace.
And if you look to the future a bigger share of our business is going to be content -- the content that changes threatens lives do you lose money on that device you know a lot of these cattle makers.
-- Amazon willing to lose money.
Because it's used that to do other stuff with the seller things through it we don't lose money that we don't make much money on the tablets the public -- a vehicle for us to deliver these.
Highly entertaining educational experiences for children not.
Now your most recent quarter June 30 sales up 31%.
Here's September 30 corner probably sales could get another 30% of the year ago period and guess of that right gonna continue but that will find out in the next few weeks moment yes good -- back.
And I tell us about the outlook for Christmas is going to be a big leap -- Christmas and then generally think it's going to be a bigger Christmas shopping season are we all depressed an uncertain.
I think consumers are gonna continue to be cautious and other spending money.
And I think in the marketplace the -- of the market's going to be probably flat or slightly up.
Rid of them but I think the important thing for consumers Lewis and a marketplace where people -- conservative.
That usually means that the -- products sell analyst so I would advise people to take advantage of some of these really great lately programs some of the big -- getting.
And get the product -- -- showed once -- this holiday season because.
No do want to disappoint a kid the -- to your your iPad two you've also got this new -- -- video game player for little kids right they have shown about some hot toy list is that right.
Yeah we were fortunate and the fact that we only develop product for children we create great products that help educate and entertain kids.
Leap pad to use and a whole list that's been on that the Wal-Mart whole list -- in the -- Russell -- -- in the Kmart -- list.
You know -- pod one was the hottest kid tableau of last quality season them.
We expect this to followed up in -- -- to -- -- -- machine Hamlet wishing you luck with that thanks very much for being with us John barber of LeapFrog.
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