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FBN's Dennis Kneale on Facebook's new user ad tracking raising concerns with privacy advocates.
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Well amid growing pressure for -- to improve the value of its advertising the social networking site is using new ways to track data Dennis -- covering that story.
And he is here and I'll tell us hello.
-- -- you know horrors looks like FaceBook is hell bent on violating our digital privacy yet again.
As it struggles to prove -- -- really do work Financial Times reporting that FaceBook now where -- -- data logic.
A firm that tracks the seventy million consumers who use frequent shopper loyalty cards at a thousand retailers now some -- -- FaceBook users.
So data watch -- gonna look at whether they bought something after an ad for it popped up on FaceBook so far they look at.
45 campaigns and found that in like 75% of cases for every dollar spent on FaceBook.
Three dollars in sales resulted to Facebook's under pressure brother of Wall Street to prove itself -- that stock is still way below the 38 dollar offering price like 21 now.
Privacy protectors though are crying foul they question whether this new effort violates.
FaceBook some -- the FTC in November -- paid like ten million dollars.
A pittance.
-- is look individual user identity is never revealed.
New study give just numbers percentages.
And plus -- when you post the most intimate details of your likes and dislikes and your history in your hobbies on FaceBook for thousands of people deceit.
Is there any presumption of.
LC I don't think everybody does that mean NL I you don't do I don't yeah I -- Casket listening didn't think though that they have the the American Internet user is just kind of become.
Used to the fact that they're gonna be monitored maybe not write her name may be out their bank accounts but look what you're what you're surfing on the web is going to be open season for.
And these loyalty shoppers who use a frequent flyer -- thing and they get points when they shop they know that their habits are being tracked anyway they've already bought in an already agreed.
But it's one thing -- -- American Express -- know every purchase -- make with America's -- I'm.
I'm not sure what -- knowing.
Every purchase I make a Visa.
And in this case FaceBook is knowing all the produce your make and everywhere to little -- Even they interview coming up for the next hour markets now as some of the CU and sixteen minutes yes from now our he'll be back -- 'cause Dennis.
He is going to be talking to judge -- defaults on -- he's gonna get the take.
From -- whether FaceBook is selling you out.
That's about a half an hour at the judge vs death.
