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How to plan, promote and sell out any event
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Kevin Hartz on how Eventbrite makes it easy for you to share and discover events in your area
- Duration 5:06
- Date Sep 21, 2012
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Kevin Hartz on how Eventbrite makes it easy for you to share and discover events in your area
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The CEO of event rate joining us from our bureau in San Francisco well -- -- in San Francisco city you.
We're probably seeing more apple cast and I am how are you.
I think I'm great learning cannot think so much there there is a fever pitch here Francisco will be iPhone now on sale.
And then another fever pitch going on across any -- as we're about fifty or so days away from the November elections and that's good for your business straight.
Absolutely so event -- is is a way for anyone organizations individuals.
Of all shapes and sizes to.
Published in in promote that events online and sell tickets -- register individuals and we've seen a real explosion in the political realm.
You've -- modesty sell out any event any process over a billion dollars in gross ticket sales.
Right ahead.
That that's right we hit that milestone over the summer where -- we we did to date we started in 2006.
-- Modest -- company three people.
My wife is co-founder of the business and our our third co-founder Renault -- CTO.
And June we had one billion in and cumulative ticket sales this year.
We'll sell over 600 million dollars worth of tickets alone.
Well I'm getting that's the elections catalyst political party is more active on -- -- -- I was I was interested in these results.
Will we we put -- -- of science team to work in and did some.
Analysis and what we've found is that the Republicans are are quite.
Active.
The party and the candidates are are more active on two to one basis than the Democrats on events -- them.
And and what about -- that.
-- it I was gonna say I do anything bad that reflects or.
-- in my own thesis on matter in my own thoughts on that is just it.
-- we've got to.
Democratic president in income then.
And you had a wide field of Republicans.
Candidates.
Vying for the -- candidacy and so you have the Republican Party.
Really coming -- having come up to speed very quickly and -- seen the new technology.
Tools out there.
And have been bright really took off early inside the Republican Party that the Democrats are are shown some seen their -- -- it at this point we see lot of usage by the Republican Party.
Right and Kevin is -- a wide gap how much ticket prices are at all for.
You would -- -- C news is if you look at the fund raisers it's almost counter intuitive.
It's it's about a 115 dollars.
Average fund raiser ticket for.
The the Republican or sorry for the Democratic Party -- its its.
You know about a third of that for the Republicans know interest seemingly BB fundraisers.
It's right -- they're also having less events -- -- is that is that being taken into consideration.
Yeah I did that that could certainly skew the numbers you're right.
-- that would key swing states like Colorado Florida Nevada what are you noticing there.
We'll tell you.
-- it still it is false this pattern.
Be mostly on on the Republican side and and you you and I'll say though is states we're seeing a lot of usage.
Our free service that we have a service if you don't charge anything you can use our service at no cost.
And what I think it reflects is it just that it's bringing people together it's.
It's keeping in civic engagement -- and -- it is is actually helping drive these campaigns to be more successful.
How do you make money and it had a year investors make money.
Well we make money we we're really aligned with with the people that are using our our service our customers and win -- me.
We don't charge them anything to -- to set up for monthly fees or any of that sort of stuff.
When you sell a ticket.
As an event organizer we take a feed him and doesn't mention -- -- free ticket.
Then.
There's no fees to it and it's it's free and actually a good portion of our volume is our free events now that sounds lays out a standout but right -- -- -- if he had some Psycho what do these things that they do out in Silicon Valley -- you give things away for free.
And you don't make any money but that would in fact happens is it really is this it it gives our brand out there we don't want to spend money on.
On all this -- -- and instead we can invested.
In building a great service and great product and and it's.
You know anything -- sell 600 million dollars for the tickets and we take a cut of that and and that's how we've built this business today.
And Kevin hearts thank you so much for coming on most say let's say that event bright dot com good luck and is very busy season.
That you have been a design you great to see you enjoy your day there don't get online for an iPhone 5 -- --