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Shopping can't help it it's just my talent and on skyline and I think -- kinda added CEO I'm joined by AM Erika bell the co-founder of -- there.
And I'm sorry -- and again.
The other co-founder of -- -- so what looks that never did it until this segments do some research -- -- so I'm sure other people having your very new extremely now.
Is Aaron the essential online shopping -- it's a book -- but that -- -- browser.
It's like that panic button on -- Jackson.
-- visit all the online stores you know -- -- J.
-- that come with me -- that comment you see a product you -- Simply hot get by pressing this bookmark letting your browser bar and they can track the product on our site at Hudson dot com and what you -- traffic.
Exactly is -- we'll let you know that moment it goes on south China.
Penny and the but because there promotions and I -- let me -- that hates you and I.
No actually they don't -- so -- Actually helping them get the sales of a customer that they lost -- some of the navy is interested in the product but they're not ready to pull the trigger where actually.
Reminding them when the product is ready for that and so that they can get that sales of actually quite excited that work.
Sending you know for lack of a better word qualified leads them away and Pacific.
Yes so -- -- free for all our members we have about -- 7000 now using this site today and he started one.
We -- -- private beta in May and we actually re launch the site yesterday.
Some brand -- face left yesterday.
-- -- And I imagine this service is good for someone who gets a lot of what state LTD on the -- -- I mean you over my personal came out my entire -- is something with.
Piper our fundamental and you name it dad had a -- consolidate or does it consolidating the house.
Exactly like you we are completely frustrated overwhelmed by -- -- deals and special offers are piling up in our inbox.
Very busy didn't have at times of -- sit through all of those offers for the diamond in the rough so -- -- brings only relevant can't -- your way so in fact you can.
Kind of ignore all the -- because you know that when the hot stellar rise it's in fact on an item that you're interest and -- -- -- output is.
Remarkable being sent -- when you start brainstorming for the company.
So we started this idea in December and so -- we actually worked at J.
Crew -- merchants.
That's where we -- yours ago and so the whole pricing and promotion thing that's always interesting to us.
But in 2011 he -- back together and management consulting.
And that's when we didn't -- -- -- discount anymore -- your you know.
-- -- We expect.
Working crazy hours not checking our -- -- that -- and realize.
On the had to get better way to poll relevant content your way so December was when we -- -- it's unusual that.
A setup would be says successfully gained some traction so quickly so what -- -- What advice would you give people.
For the reason behind had success essentially an -- -- officially you know.
I mean I would say that we spent quite a bit of time really understanding who -- user Japan and China threatening went fast and so we didn't try to reinvent the -- -- -- we spend probably 45 months brainstorming on what is the right way it's actually target this user queries directly.
So using the bookmark that we thought of very important to getting the person to.
Still go on the sites that they know in my seat still -- secret dot -- still gonna shop hop dot com and it's just a simple little tool in your browser bar.
-- is trying to change their behavior and have been going -- our -- and how I haven't seen any advertising for -- yet when will I will a -- about it.
Yeah I mean it's really -- word of mouth up until this point.
We are working on a brand ambassador program with college students -- we absolutely think that college out of graduates are going off to join the work for -- on a budget outlook finest sold very handy so we're working on -- innovative grassroots marketing techniques and a.
And how many people -- in place.
We have six people full time for so many engineers who had -- this CEO.
Like -- -- your parents and family yeah influence people and I yeah CEO accompanying you never imagined -- say that right.
Yeah Atlanta and it's moving so quickly that I don't think we've been some -- keep our families up to date that we hired any person or something.
-- -- -- So we have -- investors and we -- seed rounds back and neck.
Well I think you have more coming right ahead yeah.
That's a -- we're very excited for the holiday season.
Can I get a sense of the hot -- dot com has let's say you can see it there Erika bell and steepening in the co founders of books there.
-- time this -- out.
For this option.
Great and -- -- to help and they need more distractions and the -- SR.
I did -- stereotype myself I'm reading your chat.
But -- sure hello woman is good is something I'm just really.
Hate so there's a double stereotype for you.
-- self SR thank you tell me what you screening needs to see you up.
-- and on time -- mysteriously got them from try to think you everybody for watching enjoy your weekends it's Friday thank goodness -- finally.
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