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If you very much and tomorrow's a big day the iPhone 5 hits the stores which we've been talking about this week but are.
Our next guest brings a new perspective I try to make money on keeping your iPhone and it's acts as fast as they possibly can be Bob Paul.
-- -- ware joins us now from from Detroit non.
-- -- it's funny we did it we had a review of the phone the iPhone yesterday at Walt Mossberg was on.
With us from the Wall Street Journal and he said you when you get this -- gonna notice a couple of things up from number one it's light it's ridiculously.
-- -- -- -- but the other thing boy is it fast now that it's added LT into the mix how does that affect at all what you do you 8 PM application performance monitoring.
Right -- it impacts of the lots eight.
IT categories and the reason it is is because this so critically important business.
So every business in the world is looking to improve revenue.
Market share brand awareness they do that through these apps.
And so by adding bandwidth.
To the apple iPhone 5.
Android and and other technologies.
Not just on the Smartphones but in vehicles what have you you actually increase the ability to do more business over the phone.
And it's just a dramatically high growth business right now -- to -- example than you know at.
Does that every business has -- -- can be us for the Fox Business half but more to the point you're probably some company that's selling something.
Has an -- That sells that you go on you can -- -- you can buy something.
Now that apple is going to be faster because apple tried to gain here with the other I mean.
-- big as android has -- apple still in the app world at least is so big.
Now that apple is going to be faster with -- -- -- how does that change the way businesses.
Will make applications.
Sure -- lot of innovation going around how to reach consumers but also in business to business environment -- think about health care.
Health care is moving to the web I can get my actual health care information.
My in my records my lab is that everything I nine need to know -- my physician for better quality care.
Right here in Detroit.
The auto makers are actually trying to build better relationships with consumers right through mobile -- and also -- in the vehicle.
As more upstart to move inside the vehicle it also becomes appoint a performance management so -- and the environment within the because that's our.
No no it's okay to finish the dialysis I was gonna say a lot of people say this this phone just Canada.
-- step up from where we are but you from what you're saying it it could be.
I don't know about revolutionary but it could be a big game changer someone's.
It is a big -- changer as as as incremental as a bandwidth and the performance is.
It allows that much more incremental business but there's also a whole generation of innovation going on with companies.
Trying to reach that and consumer drive top line revenue and market share.
And the problem is the ability to drive -- -- to that -- Is much more complex than it's ever been typically on any -- you're gonna get between ten and twenty different sources of information.
Coming together for the first time on that screen.
That's a difficult apology to manage -- Bob Paul Compuware CEO thank you sir.
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