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All let's talk about half percent while most investors think of investing in gold -- usually think about ETFs but.
Investing in physical gold can be very risky particularly considering the fake gold stories that we're seeing a lot more.
Right gold bars with -- -- different metals on the inside one company makes it easier than ever for the average investor to buy physical gold.
And stored in secure vaults all around the world such -- saying is the co-founder and president of gold bully an international.
-- business what is the attraction of doing gold your way.
Shares I think what you're seeing is we -- gravitated towards people allocating more money to commodities and gold.
And what we did -- little bit unique is we provide a physical assets and our thesis is that have -- -- axis of the physical asset we'll create adoption.
Just like we've seen happen Asia and Europe -- -- -- that happen in the US as well.
Now suddenly if we just we just reported on a fake gold story I don't know if you -- I'm sure -- -- up on that.
You certify your your gold is in short not only insured for while it's being kept in your own faults.
But it is certified all along the way so there sure there's nobody's doing any funny business that it is really important point it you know gold just like any other financial -- yet to be prudent way of buying it from.
And -- stories like this actually highlight the reasons work with companies like ourselves and others with similar to us.
So you're always doing the ensuring by the way who is verifying that you -- the real thing is the largest insurance comes in the world so -- -- stored within the chain of custody.
Where the advantage of keeping -- stories about -- -- the equity and sold back to the market.
And -- the companies like ourselves make that easy for investors to do.
And here's where your vaults are all over everywhere from Salt Lake to Switzerland's not a surprise there Australia.
Let's talk about.
Why one should own physical gold -- something like NE TF.
You know we think it's analogous to any other real lasted so if you have the ability to buy the real last that you should always buy it.
Always a -- to buying a house.
If you buy a house direct weird you buy a house he shares of -- trust that owns the asset and it comes down to being wanting to participate in the price limits of an asset or actually -- -- -- the asset.
And we think that if you can own the asset as efficiently as buying a stock or bond.
You should always buy it and and that's kind of what we're trying to do now I -- I mean there is gold finger I identify -- that character not the evil -- did but his love for gold.
If I wanna take delivery of it if I wanna use your services to by the gulf and rather than use your -- take delivery of it cannot absolutely it's it's your gold you can take delivery and you can move -- different locations.
We really want to make it like it's yours and and not something that -- hide under your bed.
From where comes the demand who's buying for your service that's a great question and it's kind of surprising to people and it -- the Western Hemisphere where.
80% of physical gold is actually bought outside the United States.
Access -- adult world into emerging markets.
Police we've seen in the US is gold has been more -- -- trading vehicle and only now we're seeing adoption of physical gold gold ETF -- investment and so.
Gold in -- -- -- as much more of an emerging market phenomenon but it's starting to come to the US and.
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