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Vimeo CEO Kerry Trainor on the site’s new features that help content creators make money.
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With more than 75 million unique viewers a month the website video is one of the web's top video content providers now they're offering their content creators.
Some new ways to make money off of the videos they post to the site now.
Here with the details is -- CEO Kerry trainer pleasure to have you here on money great to be had the system.
I know from your site you can post a video for free you can buy service you can upgrade essentially.
-- the Cadillac of call it -- service.
But now the people posting.
Can make money.
Two ways the first of which is going to start very soon tell me about.
Its share so video has always been dedicated to providing -- high quality video sharing platform on the land and because of that it's attracted a very unique set of creators.
Over the years and we think is it.
Establish a very unique catalog of high quality content.
It's always been a part of the -- not just provide a great environment to showcases content but to start to empower these creators to start to build businesses are having -- making money.
So there's two ways that they can make money.
The first -- we're announcing that -- today as this feature called tip jar and tip -- exactly what it sounds like which invites viewers to voluntarily.
Contribute so so let me stop here at this.
You can put it typify look at video that I've seen from some was created and posted to -- -- -- that I can put attempt I have to buy credits of some sort through them young and I deposit the credit out notices directly through your credit card or your PayPal account I've.
Viewer can contribute directly to decorator that's great and that and that now you have to earn a bid to run this site so what is it 15% a deficit we are -- that we are returning 85% of the proceeds to the creator 15% to cover -- -- this sounds a lot simpler than what a competitor viewers who -- jokingly refer to was evil empire they YouTube.
-- they've got the advertising sharing -- you're not doing that with your content creators now we're not and and I think it's one of the things that this stems from one of the many ways -- -- is different.
We believe that this is the most direct way to connect creators and their audience isn't sort of build revenues that way.
We do have advertising on our site in fact we have three separate revenue streams we have the subscription service which you referred to earlier where creators can -- upgraded versions of our tools we also have transaction businesses -- which we would put tip jar.
And then the second service that we can talk about -- the -- to view service coming but that's -- -- that this is what's worrying me because I work in a world where I think we're all headed to pay per view look at and I TV stations and cable networks may be a little bit different coming down the -- but nationwide broadbent.
Paper view what does it mean -- -- -- buffer us we're going to pay TV service is a little bit more flexible than just the explicit well I'd pay to view -- one time.
And what we're what we're introducing is I'm away for creators have been sent a pay wall in front of -- actually where there's a payment required to view the contents.
Numbers tip jar you view the -- -- contribute voluntarily pay to view the creator of set up a pay while actually.
Have -- -- hypothetically fox business group could bypass a Time Warner Cable mystery to -- -- and then if you wanted to watch money with Melissa Francis.
You'd have it on video -- pay 25 cents whom you got the hourlong shows that what we're talking about yes but I'm certainly not gonna come here insight.
Tell you got to get into that yes that could happen -- do you think you know potentially is this where all of kind of video broadcast contact consumption is going to be headed it may take years to get there.
Well I think you're right and that the general approach of the general availability it is so much more video programming is coming on demand.
And we're seeing not only explosion in very in lots of different services including ours but also across all the different platforms.
But there's a television -- to desktop whether it's a tablet is mobile.
And so -- -- it is intersection of all the different devices and all the different delivery mechanisms whether it's coaxial cable -- its IP or its web based.
And it's -- right now we're right in the middle of this crazy an interesting time it's it's sorting itself -- this is not about.
Three screens your computer your TV and you know your mobile device I think it's a few more screens it is Smartphone yes -- at least -- war but -- the end of the day how much potentially to have you done any kind of metrics on how much of content creator can make this off the tip -- You know it's a great question and we haven't really.
Developed any explicit projections.
Because we also think there were opening up a whole new facet of the paid video market in general.
In that you know we're not going out like other companies in trying to acquire very traditional television -- feature film contents.
This is an entirely new set of content -- of -- for style or genre so.
You know we don't really know how big the market cats but one of the things we're most excited has just offerings tools and and -- where I'm gonna suggest that Melissa have you back on the show because as a whole discussion we don't have time for about outlook ala carte pricing which like cable networks have been discussing and then that cable providers have been fighting in.
I think -- it's way it's kind of what I think you're describing but -- -- we appreciate your being here.
Video -- video dot com writers go upload your videos -- that make some money attitude thank you sir for being here thank you Adam.
