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Remaking the Shinola Brand
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Description
FBN’s Jeff Flock on how Shinola re-launched its brand with products from leather goods to bicycles.
- Duration 1:40
- Date Sep 19, 2012
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Transcript
This transcript is automatically generated
Newsroom but I do want to start with Jeff Flock in Detroit with an American success story green bill -- We love the stories you're looking at some that doesn't happen in the US anymore what does now that's watch -- look what she's doing she's building.
The movement -- watched and the company's one you've probably heard of and he had been urged astute explain why we all sometimes laugh when we hear the word -- Nolan it is a company that was.
Famous for shoe polish.
Back -- in the fifties and sixties.
And it was spawned by 'cause that that is the principals of the company now here with me.
They was spawned by the fact.
It shoe polish looked a little bit like well you know what and during World War II soldiers would say you don't -- from -- cola.
Well they have reinvigorated the brand this is what these watches look like.
They're made in Detroit -- everything that they do was made in America look at this this is fine leather goods that they also do and it's stamped made in Detroit.
They do everything from leather goods they're gonna do -- -- That is to say something to drink and they also make bicycles.
-- noble bicycles built in Detroit they think.
Americans we'll spend a little bit more perhaps for well made American goods this is a company this tremendously well capitalized -- But idea if this is a trend that is growing made in America people want it.
-- -- What's the website right now so people if there are interested can get it.
What's the website at celebs that channel dot com -- shine -- dot com.
Everybody's support what -- -- you know this is what we love to -- we are optimists here at the Fox Business.
