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Well candy and snack companies are changing the way they market to kids launching Smartphone an iPad apps directly targeted to pint size -- -- Rumors and turns out it's cheaper and more effective than buying those Saturday morning commercials.
And -- aren't regulated by the FCC.
Health and wellness advocate Mimi Roth joins us now with her take on it.
We know what TV networks always -- all kinds adding to kids what's so wrong with the game map.
-- we have been debating this issue since the Carter administration.
We shouldn't be marketing to children.
About men the recommendation was that we should be marketing to children in congress should you know what.
-- no longer able to talk about the subject to there's no political will to address this.
But we as a society should say marketers are adults.
Children are children no adults be trying to direct haven't established a direct relationship with somebody else's -- it's creepy it's wrong it's ethical issue.
These aren't gains Dennis you know these are these are advertised on leaning one of the things that we witnessed at a segment of what the -- CEO talking about the obesity rates in adults and children in this country -- -- it's it's alarming at the same time.
Isn't there a Big Brother issue here -- -- in the -- concern going to be that this is going.
Too far from the got I think if it were that we -- average has to adults but remember children and their pre frontal lobes are not fully developed -- early twenty's.
And then studies have shown that until a child at least eight.
That kid doesn't know something's an advertisement a regular information so I think children deserve expert special protections and that's -- really talking about.
The problem with this his first law I don't think government should band business from doing a whole lot of things -- -- -- it's legal and there is the issue of corporate free speech.
But also you're acting as if you know.
A five year old plays -- happen their gonna go down the store by themselves and they're gonna buy that product -- -- -- mom or dad to buy the product of Fallujah got apparent that the ultimate regulator right I don't need the FCC -- FTC involved.
Well I think -- ineffective the marketers wouldn't be doing at the reason they do it is it works it creates good mad -- there.
I think the marketing to children should be -- I think these advertisements last gains are and he has they work that's why they're investing a lot of money.
To market to two -- three year old William and I and I hits.
Played game instead of have your kid listen to Manhattan I don't think of the international -- I do think you're brave bring up the good topic -- it is about parenting.
And parents have to be a child's ultimate advocate.
But parents are failing we wouldn't -- just just about no child out there have to be fat.
But they are fit and you -- a parent can say no but we don't have to have marketers directly trying to salvage his release -- let me -- -- about ten seconds but honestly I mean don't think that there is the opportunity for this to go to.
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